About Yoplait
Yoplait is a Consumer company based in Minneapolis (United States) founded in 1965, and was acquired by Sodiaal in March 2021. Yogurt brand is produced and franchised internationally by cooperatives. It operates on a Direct-to-Consumer (D2C) model. Its website yoplait.com draws about 43 thousand monthly visits. Yoplait offers products and services including Yoplait Original, Go-GURT, and Yoplait Protein. Its focus areas include Consumer Goods, Food & Beverage and Dairy Products. Its legal entity is General Mills.
Company details
Yoplait, under General Mills, is known for manufacturing a variety of yogurt products including Yoplait Original, Go-GURT, and Yoplait Protein. These products are offered in multiple formats and flavors, catering to different consumer needs such as portability for kids and high protein options. The company operates primarily in the dairy sector, focusing on gluten-free and low-fat solutions. Distribution is managed across the United States and Canada, ensuring wide market reach.
- InvestorsGeneral Mills
& 1 more
- Acquired by
Products & Services of Yoplait
Yoplait offers a comprehensive portfolio of products and services, including Yoplait Original, Go-GURT, and Yoplait Protein.
Yoplait Original is offered as gluten-free creamy yogurt.
Go-GURT is provided as portable yogurt for kids.
Yoplait Protein is made with high protein content.
Apps and channels of Yoplait
its YouTube channel yoplait has 3.51K subscribers and 15 videos.
Videos from Yoplait
The most watched videos on Yoplait's YouTube channel, yoplait (3.51K subscribers). Click a video to play it here.
More on yoplait.
Investors in Yoplait
Yoplait has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include General Mills and Sodiaal.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-category food products are produced and distributed globally. | 1866 | generalmills.com | Minneapolis, United States | |
Dairy cooperative focused on producing liquid milk, cheese, fresh dairy products, butter, milk powder, and dairy ingredients. | 1964 | sodiaal.coop | Paris, France |
Investor details for Yoplait
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People of Yoplait
2 people are tracked at Yoplait (2 in leadership).
| Name | Role | Group |
|---|---|---|
Charlotte Meyer | Chief Of Staff | Leadership |
Myriam Riedel-Kienz | CEO | Leadership |
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Timeline of Yoplait
3 dated milestones of Yoplait across 56 years, from founding to its latest funding, stage changes and deals.
- Founded Yoplait is founded.
- Exit Acquired by General Mills.
- Exit Acquired by Sodiaal.
Web traffic of Yoplait
The website of Yoplait (yoplait.com) receives about 42.8K visits a month and ranks #526,388 among all websites worldwide, #3,202 in Groceries.
- Monthly visits42.8K
▼ 27.7% vs previous month
- Unique visitors36.7K
per month
- Global rank#526,388
among all websites
- Category rank#3,202
Food and Drink · Groceries
- Bounce rate46%
- Pages per visit2.5
- Average visit16 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Yoplait. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| greenvalleylactosefree.com | 100% | 16K | #1,175,704 | View details | |
| chobani.com | 100% | 339.8K | #152,244 | View details | |
smithsfoodanddrug.com | smithsfoodanddrug.com | 94% | #14,099 | – | |
| greengiant.com | 94% | 24.4K | #1,036,887 | View details | |
gourmetkitchn.com | gourmetkitchn.com | 92% | #5,890,982 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 27 similar websites and full traffic analytics for Yoplait
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- 27 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Yoplait (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Yoplait
Complete news archive for Yoplait
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Frequently Asked Questions about Yoplait
Yoplait was founded in 1965.
Yoplait is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Yoplait, under General Mills, is known for manufacturing a variety of yogurt products including Yoplait Original, Go-GURT, and Yoplait Protein. These products are offered in multiple formats and flavors, catering to different consumer needs such as portability for kids and high protein options. The company operates primarily in the dairy sector, focusing on gluten-free and low-fat solutions. Distribution is managed across the United States and Canada, ensuring wide market reach.
Yoplait offers Yoplait Original, Go-GURT, and Yoplait Protein.
Yoplait has 2 investors. Key investors include General Mills, and Sodiaal.
Yoplait operates through General Mills.
Yes. Yoplait was acquired by Sodiaal in March 2021.