About Yoto
Yoto is an Education company based in London (United Kingdom) founded in 2015 by Filip D. Audio-based learning solutions with stories and music are provided. It operates in the Education, Media & Entertainment, and Consumer sectors. Yoto has raised $59.42 million across 9 funding rounds from investors including HSBC, The Chan Zuckerberg Initiative and Mark Zuckerberg. The company has 98 employees. Its website yotoplay.com draws about 3.6 million monthly visits. Yoto offers products and services including Yoto Player, Yoto Mini, and Yoto Cards. Its focus areas include EdTech, Pre-K EdTech, B2C Learning Solutions and Devices. Its legal entity is YOTO LIMITED. Its competitors include xigxag, Skoogmusic and Big Finish; 2 of its 3 listed competitors have raised funding.
Company details
Yoto was founded in 2015 in London, United Kingdom. Operations focus on the edtech sector, where audio-based learning solutions are delivered through a platform featuring curated content such as stories, music, activities, sound effects, podcasts, and radio. These resources are designed for educational engagement, primarily targeting children, with distribution handled via the yotoplay.com domain.
- Headquarters London, United Kingdom
- Employees 98
- Founders Filip D
- SectorsEducationMedia & Entertainment Consumer
- Website category Business and Consumer Services · Business Services
- Website us.yotoplay.com
- Social LinkedIn X Facebook Instagram
- Legal Name Yoto Limited
- Date of Incorporation 14 Apr, 2015
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$59.42M (USD)
in 9 rounds
- Latest Funding Round$15M (USD), Debt – Conventional
Oct 2024
- InvestorsHSBC
& 9 more
- Employee Count98
Products & Services of Yoto
Yoto offers a comprehensive portfolio of products and services, including Yoto Player, Yoto Mini, and Yoto Cards.
Home-based screen-free player for children's audio content.
Compact device for on-the-go kids' audio experiences.
Physical cards with stories and music for playback.
Funding Insights of Yoto
Yoto has successfully raised a total of $59.42M across 9 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $15 million completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $59.42M
- Total Rounds 9
- Last Round Debt – Conventional — $15M
- First Round $301,672
(Apr 2017)
- Investors Count 10
All 9 funding rounds of Yoto with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $15M | Debt – Conventional | – | – | |
| Jun 2024 | $23M | Series B | – | Mark Zuckerberg, The Chan Zuckerberg Initiative | |
| Aug 2022 | $13.09M | Series A | – | – | – |
| May 2021 | $17M | Series A | – | Acton Capital | |
| Dec 2019 | $3.27M | Seed | – | – | – |
| Jun 2019 | $2.19M | Seed | – | – | – |
| Sep 2018 | $460,420 | Seed | – | – | – |
| Mar 2018 | $105,861 | Seed | – | – | – |
| Apr 2017 | $301,672 | Seed | – | – | – |
10 investors in total: 8 institutional and 2 angel.
Investors in Yoto
Yoto has secured backing from 10 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include HSBC, The Chan Zuckerberg Initiative and Mark Zuckerberg.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
US private equity investments are managed by DNS Capital. | dnscap.com | Chicago, United States | ||
Tech-enabled companies are invested in by Acton Capital venture firm. | actoncapital.com | Munich, Germany | ||
Mature stage tech-focused VC investment company funding companies in Europe, Asia and the US | burdaprincipalinvestments.com | Munich, Germany | ||
Early-stage tech startups are funded by this venture capital firm. | jamjarinvestments.com | London, United Kingdom | ||
Venture capital firm focused on early-stage startups | globalfounderscapital.com | Berlin, Germany | ||
A pre-seed fund is managed to support early-stage founders. | emergecapital.vc | London, United Kingdom | ||
Universal banking and financial advisory services are provided globally. | 1865 | hsbc.com | London, United Kingdom | |
Foundation engaged in the areas of science, education, and justice | 2015 | chanzuckerberg.com | Redwood City, United States | |
MZ Mark Zuckerberg | CEO of Meta, tech visionary, occasional angel investor in innovative startups | unknown_93d8bca94f594eb08 | ||
PC Priscilla Chan | Philanthropist and investor, co-founder of Chan Zuckerberg Initiative, focused on education and health. | unknown_a559a117cd234e8f9 |
Investor details for Yoto
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Yoto
54 people are tracked at Yoto (29 in leadership, 25 in team); the tracked headcount is 98.
| Name | Role | Group |
|---|---|---|
Filip D | Co-Founder | Leadership |
Ben Drury | Co-founder & CEO | Leadership |
Emma Ferguson Acipd | Head Of People | Leadership |
Amy Wallace | Chief Legal Officer | Leadership |
Ben Averis | CFO | Leadership |
Kathy Bosland | Product Director | Leadership |
Sarah Natchez | Managing Director, Commercial - North America | Leadership |
Tom Ballhatchet | VP Creative, UX And Innovation | Leadership |
Filip Denker | CTO | Leadership |
Lisa Flower | Procurement Director | Leadership |
Severin Hatt | Head of Data | Leadership |
Sophie M. | Head Of Communications | Leadership |
Cassandra Bowman | VP Product | Leadership |
Jessica Tarrant | Content Director | Leadership |
Rebecca Oku | Head Of UK Content Licensing | Leadership |
Tom Richards | Head Of Data | Leadership |
Daniel Bowling | Head Of Creative Studio | Leadership |
Laura Guttfield | People Director | Leadership |
Kristy Z. | Head Of Marketing, North America | Leadership |
Larissa Helena | Head Of Content, North America | Leadership |
34 more people are available in the full profile.
Complete people profiles for Yoto
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Yoto
3 dated milestones of Yoto across 9 years, from founding to its latest funding, stage changes and deals.
- Founded Yoto is founded.
- Funding First funding round of $302K.
- Funding Latest funding round, Debt – Conventional, of $15.0M.
Competitors of Yoto
Yoto has 3 listed competitors in our database, 2 of them funded. They include xigxag, Skoogmusic and Big Finish.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| xigxag.co.uk | 2019 | Gunnislake, United Kingdom | $1.8M | 3 | App-based multi-genre audiobook provider | |
| skoogmusic.com | 2009 | Edinburgh, United Kingdom | $748,903 | 7 | Cubical musical instrument is designed for children and differently-abled users. | |
| bigfinish.com | 1996 | Reading, United Kingdom | Operates an online platform for audiobook solutions. |
Detailed competitors of Yoto
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Web traffic of Yoto
The website of Yoto (yotoplay.com) receives about 3.6M visits a month and ranks #8,873 among all websites worldwide, #244 in Business Services.
- Monthly visits3.6M
▼ 25.7% vs previous month
- Unique visitors1.7M
per month
- Global rank#8,873
among all websites
- Category rank#244
Business and Consumer Services · Business Services
- Bounce rate36%
- Pages per visit6.8
- Average visit5 min 17 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with Yoto. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
klarako.com | klarako.com | 100% | #2,928,977 | – | |
gingkodesign.com | gingkodesign.com | 97% | #732,840 | – | |
| shopify.com | 83% | 224.7M | #101 | View details | |
| zillow.com | 74% | 321.9M | #68 | View details | |
| redfin.com | 66% | 86.4M | #453 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 12 similar websites and full traffic analytics for Yoto
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Related news about Yoto
Complete news archive for Yoto
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Frequently Asked Questions about Yoto
Yoto was founded in 2015 and raised its 1st funding round 2 years after it was founded.
Yoto is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Yoto is a funded company, having raised a total of $59.42M across 9 funding rounds to date. The company's 1st funding round was a Seed of $301.67K, raised on Apr 2017.
Yoto has 98 employees.
Yoto was founded in 2015 in London, United Kingdom. Operations focus on the edtech sector, where audio-based learning solutions are delivered through a platform featuring curated content such as stories, music, activities, sound effects, podcasts, and radio. These resources are designed for educational engagement, primarily targeting children, with distribution handled via the yotoplay.com domain.
Yoto's top competitors include xigxag, Skoogmusic and Big Finish.
Yoto offers Yoto Player, Yoto Mini, and Yoto Cards.
Yoto has 10 investors. Key investors include HSBC, The Chan Zuckerberg Initiative, Mark Zuckerberg, DNS Capital, and Acton Capital.
Yoto operates through Yoto Limited.
The website of Yoto receives about 3.6 million visits a month and ranks #8,873 among all websites worldwide.