About Your Super
Your Super is a Consumer company based in Santa Monica (United States) founded in 2015 by Kristel De Groot and Michael Kuech, and was acquired by Healing Company in October 2022. Healthcare nutrition brand. Your Super has raised $22.5 million across 5 funding rounds from investors including Healing Company, Powerplant Ventures and White Road Investments. Its focus areas include Food and Agriculture, Food & Beverage Products, Nutrition and Healthcare Nutrition. Its competitors include Momentous, Functional Formularies and HempFusion; 3 of its 3 listed competitors have raised funding.
Company details
Your Super was founded in 2015 in Santa Monica, United States, as a healthcare and nutrition company. Superfood powders are produced and marketed, with claims of organic, non-GMO, and 100 plant-based composition. Products are primarily sold online within the USA. The company is led by co-founders Kristel De Groot, serving as CMO, and Michael Kuech. Operations focus on direct-to-consumer sales in the wellness sector.
- Headquarters Santa Monica, United States
- Founders Kristel De Groot, Michael Kuech
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website yoursuper.com
- Social LinkedIn X Facebook
- Acquired by Healing Company (Oct 2022)
- Total Equity Funding$22.5M (USD)
in 5 rounds
- Latest Funding Round$1.5M (USD), Series B
Oct 2021
- InvestorsHealing Company
& 5 more
- Acquired byHealing Company
(Oct 2022)
Funding Insights of Your Super
Your Super has successfully raised a total of $22.5M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $1.5 million completed in October 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $22.5M
- Total Rounds 5
- Last Round Series B — $1.5M
- Investors Count 5
All 5 funding rounds of Your Super with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2021 | $1.5M | Series B | – | – | – |
| Mar 2020 | $10M | Series B | – | Powerplant Ventures | |
| Jan 2020 | $6M | Series A | – | – | – |
| Jan 2019 | $5M | Series A | – | Powerplant Ventures | |
| Aug 2016 | Seed | – | 500 Durians | – |
6 investors in total: 6 institutional.
Investors in Your Super
Your Super has secured backing from 6 investors, including venture fund investors. Prominent investors backing the company include Healing Company, Powerplant Ventures and White Road Investments.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Offline focused VC firm funding companies in the US | powerplantvc.com | Hermosa Beach, United States | ||
Early-stage healthtech startups are invested in by White Road Investments. | whiteroadinvestments.com | Emeryville, United States | ||
Early-stage startups in nutrition and technology are supported. | doehler-ventures.com | |||
Seed-stage investments are targeted globally by this venture capital firm. | durians.500.co | Singapore, Singapore | ||
Early-stage healthcare businesses are targeted by this private equity fund. | 2021 | healingcompany.com | New York, United States |
Investor details for Your Super
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Your Super
7 people are tracked at Your Super (4 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Kristel De Groot | Co-Founder & CMO | Leadership |
Michael Kuech | Co-Founder | Leadership |
Sonja Bistranin | Head of Content | Leadership |
Van Tran | Head of Retention | Leadership |
Liz Gunderson | Brand Ambassador | Team |
Katriel Fucoy | Video Editor / Producer | Team |
Tiffany Mai | SMB Sales Representative | Team |
Complete people profiles for Your Super
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Your Super
4 dated milestones of Your Super across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Your Super is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $1.5M.
- Exit Acquired by Healing Company.
Competitors of Your Super
Your Super has 3 listed competitors in our database, 3 of them funded. They include Momentous, Functional Formularies and HempFusion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| livemomentous.com | 2016 | Jackson, United States | $43.59M | 220 | Healthcare and nutrition products are produced and marketed globally. | |
| functionalformularies.com | 2005 | Ohio, United States | $1.6M | Organic whole food feeding-tube meals are manufactured and marketed. | ||
| hempfusion.com | 2013 | California, United States | $16.59M | Health nutrition and hemp extract products are branded and distributed. |
Detailed competitors of Your Super
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Your Super
The website of Your Super (yoursuper.com) receives about 4.4K visits a month.
- Monthly visits4.4K
▼ 25.9% vs previous month
Websites whose visitors overlap most with Your Super. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
naturitas.fr | naturitas.fr | 100% | #170,102 | – | |
| livingearthbeauty.com | 57% | #1,794,237 | View details |
Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Your Super (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Your Super
Complete news archive for Your Super
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Frequently Asked Questions about Your Super
Your Super was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Your Super is headquartered in Santa Monica, United States. It is registered at Santa Monica, California, United States.
Your Super is a funded company, having raised a total of $22.5M across 5 funding rounds to date.
Your Super was founded in 2015 in Santa Monica, United States, as a healthcare and nutrition company. Superfood powders are produced and marketed, with claims of organic, non-GMO, and 100 plant-based composition. Products are primarily sold online within the USA. The company is led by co-founders Kristel De Groot, serving as CMO, and Michael Kuech. Operations focus on direct-to-consumer sales in the wellness sector.
Your Super's top competitors include Momentous, HempFusion and Functional Formularies.
Your Super has 6 investors. Key investors include Healing Company, Powerplant Ventures, White Road Investments, Marstar Investments, and Döhler Ventures.
Yes. Your Super was acquired by Healing Company in October 2022.