About YourGrocer
YourGrocer is a Retail company based in Australia. An online platform is operated for grocery delivery services. It operates on a Two-Sided Marketplace model. YourGrocer has raised $2.4 million across 3 funding rounds from investors including Tank Stream Ventures, Giant Leap and Michael Doubinski. YourGrocer has completed 1 acquisition, including Aussie Farmers Direct. YourGrocer offers products and services including Online Grocery Shopping, Fruit & Vegetables, and Meat & Seafood. Its focus areas include E-commerce and Online Grocery. Its competitors include MILKRUN, ShopWings and Unocart; 3 of its 3 listed competitors have raised funding.
Company details
YourGrocer is an online platform where groceries are sourced from local vendors and delivered to customers across Australia. Various categories including fruit, vegetables, meat, seafood, dairy, and bakery items are offered. Partnerships with family-owned businesses are maintained to ensure quality and freshness. The service focuses on supporting local suppliers while providing convenience to consumers through an accessible e-commerce model.
- Headquarters Australia
- SectorsRetail
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website yourgrocer.com.au
- Social X Facebook Instagram
- Total Equity Funding$2.4M (USD)
in 3 rounds
- Latest Funding Round$1.3M (USD), Seed
Nov 2016
- InvestorsTank Stream Ventures
& 7 more
- Investments & Acquisitions
Products & Services of YourGrocer
YourGrocer offers a comprehensive portfolio of products and services, including Online Grocery Shopping, Fruit & Vegetables, and Meat & Seafood.
Groceries are delivered from local vendors to customers.
Fresh produce is sourced from local suppliers daily.
Quality meats and seafood are offered for delivery.
Funding Insights of YourGrocer
YourGrocer has successfully raised a total of $2.4M across 3 strategic funding rounds. The most recent funding activity was a Seed round of $1.3 million completed in November 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.4M
- Total Rounds 3
- Last Round Seed β $1.3M
- First Round $500,000
(Jun 2014)
- Investors Count 8
All 3 funding rounds of YourGrocer with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2016 | $1.3M | Seed | β | Tank Stream Ventures | |
| Jan 2016 | $600,000 | Angel Round | β | Michael Doubinski, Collis Taeed | β |
| Jun 2014 | $500,000 | Seed | β | GUY KING, Bevan Clark | β |
8 investors in total: 3 institutional and 5 angel.
Investors in YourGrocer
YourGrocer has secured backing from 8 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Tank Stream Ventures, Giant Leap and Michael Doubinski.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Seed and Early stage Tech focused VC firm investing in Australia | tankstream.vc | Sydney, Australia | ||
Impact venture capital is provided to mission-driven startups. | giantleapfund.vc | Melbourne, Australia | ||
| guyking.net | ||||
MD Michael Doubinski | Angel investor and entrepreneur, co-founder of B Capital Group, active in India. | unknown_ee527cbabc514b669 | ||
CT Cyan Taeed | Co-founder of Envato, active angel investor in tech startups. | unknown_16686437c69b4a229 | ||
CT Collis Taeed | Australian entrepreneur, angel investor, co-founder of Envato, active in tech startups | unknown_3b45dd9ab1dd45f38 | ||
MR Michael Rosenbaum | Angel investor, ex-Zeta co-founder, focused on fintech and tech startups in India. | unknown_811d82e3665544318 | ||
BC Bevan Clark | unknown_49c2add9ab4043cea |
Investor details for YourGrocer
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Investments & Acquisitions by YourGrocer
YourGrocer has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Aussie Farmers Direct.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Online marketplace for grocery products | aussiefarmers.com.au | Australian Capital Territory, Australia | 2005 | May 2018 | β’β’β’β’ |
Complete acquisition details for YourGrocer
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of YourGrocer
3 dated milestones of YourGrocer across 4 years, from founding to its latest funding, stage changes and deals.
- Funding First funding round of $500K.
- Funding Latest funding round, Seed, of $1.3M.
- Acquisition Acquires Aussie Farmers Direct.
Competitors of YourGrocer
YourGrocer has 3 listed competitors in our database, 3 of them funded. They include MILKRUN, ShopWings and Unocart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| milkrun.com | 2021 | Sydney, Australia | $62.3M | Ultra-fast grocery delivery is facilitated via an app-based platform. | ||
| shopwings.com.au | 2014 | Sydney, Australia | $14.28M | On-demand grocery delivery is offered in Australia within one hour. | ||
| unocart.com | 2016 | Perth, Australia | $40,000 | Grocery products are ordered and delivered via a mobile application. |
Detailed competitors of YourGrocer
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- Full competitor set
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- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
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Related news about Yourgrocer
Complete news archive for YourGrocer
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Frequently Asked Questions about YourGrocer
YourGrocer is headquartered in Australia.
YourGrocer is a funded company, having raised a total of $2.4M across 3 funding rounds to date. The company's 1st funding round was a Seed of $500K, raised on Jun 2014.
YourGrocer is an online platform where groceries are sourced from local vendors and delivered to customers across Australia. Various categories including fruit, vegetables, meat, seafood, dairy, and bakery items are offered. Partnerships with family-owned businesses are maintained to ensure quality and freshness. The service focuses on supporting local suppliers while providing convenience to consumers through an accessible e-commerce model.
YourGrocer offers Online Grocery Shopping, Fruit & Vegetables, and Meat & Seafood.
YourGrocer has made 1 acquisition, including Aussie Farmers Direct.
YourGrocer has 8 investors. Key investors include Tank Stream Ventures, Giant Leap, Michael Doubinski, Cyan Taeed, and Collis Taeed.

