About YOYI
YOYI is a company based in Beijing (China) founded in 2007. YOYI has raised $60 million across 7 funding rounds from investors including TPG, Newquest and Samsung Venture Investment. YOYI has completed 1 acquisition, including LinkFlow Tech. YOYI operates in a competitive market with competitors including The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
- Headquarter Beijing, China
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Sectors
Media & Entertainment
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Phone
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Website
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Social
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Annual Revenue
Not available
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Net Profit
Not available
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EBITDA
Not available
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Total Equity Funding
$60 M (USD)
in 7 rounds
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Latest Funding Round
$20 M (USD), Series D
Aug 09, 2022
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Investors
TPG
& 9 more
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Employee Count
Not available
- Investments & Acquisitions
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Funding Insights of YOYI
YOYI has successfully raised a total of $60M across 7 strategic funding rounds. The most recent funding activity was a Series D round of $20 million completed in August 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
Investors in YOYI
YOYI has secured backing from 10 investors, including venture fund and institutional investors. Prominent investors backing the company include TPG, Newquest and Samsung Venture Investment.
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Investor details for YOYI
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Investments & Acquisitions by YOYI
YOYI has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include LinkFlow Tech.
Investment portfolio details for YOYI
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Customer data is integrated and analyzed for business insights.
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Complete acquisition details for YOYI
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Financial Statements - YOYI
Detailed financials for YOYI
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Yoyi Comparisons
Peer comparison for YOYI
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Competitors of YOYI
YOYI operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as The Trade Desk, Beeswax, Quantcast, Turn and Matomy, among others.
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DSP software is provided for ad campaign execution across channels.
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Custom bidding technology is provided for ad auction buyers.
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AI-driven data intelligence is provided for marketing solutions.
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Demand-side platform and data management for ad buying are provided.
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Performance marketing solutions are provided for publishers and advertisers.
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RTB enabled click and call traffic buying platform
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Detailed competitors of YOYI
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Latest news on Yoyi
Complete news archive for YOYI
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Frequently Asked Questions about YOYI
YOYI was founded in 2007 and raised its 1st funding round 3 years after it was founded.
YOYI is headquartered in Beijing, China.
YOYI is a funded company, having raised a total of $60M across 7 funding rounds to date.
Yoyi Media is a China based provider of targeted online advertising and marketing solutions. Yoyi provides both impression-based and performance-based advertising solutions. The DSP (Demand-side Platform) connects with leading Ad Exchanges in the market, including Googles DoubleClick AdX, Taobaos TANX, and Tencents AdX. Supports optimization for RTB, Non-RTB SEM bidding. Yoyi offers DMP which is used for campaign optimization by combining first-party third-party data sources. It has support centers in Beijing, Shanghai, and Guangzhou. Audi, Bank of Communications, Haier, Shell, Unilever are some of its clients.
YOYI's top competitors include The Trade Desk, Beeswax and Viant.
YOYI has made 1 acquisition, including LinkFlow Tech.
YOYI has 10 investors. Key investors include TPG, Newquest, Samsung Venture Investment, Eight Roads Ventures, and Guangdong Guangzhou Daily Media.