About Yum Bug
Yum Bug is a company based in Islington (United Kingdom) founded in 2018 by Aaron Thomas. Yum Bug has raised $901.62 thousand across 2 funding rounds. The company has 6 employees. Yum Bug offers products and services including Cricket Mince, Insect Strips, and Insect Patties. Yum Bug operates in a competitive market with competitors including Ento Foods, Crunchy Critters, Bugs4life, BugGrub and Edible Bug Farm, among others.
- Headquarter Islington, United Kingdom
- Employees 6
- Founders Aaron Thomas
- Stage Minicorn
- SectorsConsumerAgriculture
- Email••••••••
- Website yumbug.com
- Social LinkedIn X Instagram
- Legal Name Better Universal Grub Ltd
- Date of Incorporation 04 Sep, 2017
- Jurisdiction LONDON, UNITED KINGDOM
- Total Equity Funding$901.62K (USD)
in 2 rounds
- Latest Funding Round$353.82K (USD), Seed
Mar 2023
- Employee Count6
Products & Services of Yum Bug
Yum Bug offers a comprehensive portfolio of products and services, including Cricket Mince, Insect Strips, and Insect Patties.
High-protein mince from crickets as a meat alternative.
Edible strips made from insects for food applications.
Patties derived from insects as sustainable protein sources.
Funding Insights of Yum Bug
Yum Bug has successfully raised a total of $901.62K across 2 strategic funding rounds. The most recent funding activity was a Seed round of $353.82 thousand completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $901,615
- Total Rounds 2
- Last Round Seed — $353,817
- First Round $547,798
(May 2021)
All 2 funding rounds of Yum Bug with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $353,817 | Seed | $3.13M | – | – |
| May 2021 | $547,798 | Seed | $2.24M | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Mar 2023 | $3.13M | •••••••• |
| May 2021 | $2.24M | •••••••• |
Last known valuation $3.13M (Mar 2023).
People of Yum Bug
2 people are tracked at Yum Bug (1 in leadership, 1 in team); the tracked headcount is 6.
| Name | Role | Group |
|---|---|---|
Aaron Thomas | Co-Founder | Leadership |
David Powell | Investor And Adviser | Team |
Complete people profiles for Yum Bug
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Yum Bug
4 dated milestones of Yum Bug across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Yum Bug is founded.
- Funding First funding round of $548K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $354K.
Competitors of Yum Bug
Yum Bug operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ento Foods, Crunchy Critters, Bugs4life, BugGrub and Edible Bug Farm, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| eat-ento.co.uk | 2012 | London, United Kingdom | – | – | Online platform for articles on hookup sites, adult dating, and VR content. | |
| crunchycritters.com | 2013 | Derby, United Kingdom | – | – | Online retailer of edible insects, snacks, and nutritional foods for consumers. | |
| bugs4life.com | 2016 | Stroud, United Kingdom | – | – | Operates an e-commerce store specializing in cricket flour as an insect-based protein source. | |
| buggrub.com | 2013 | Cambridge, United Kingdom | – | – | Supplies edible insects and related bug products for various applications. | |
| ediblebugfarm.com | 2014 | Bristol, United Kingdom | – | – | Specializes in the breeding and cultivation of edible insects for food production. | |
| savedfood.co.uk | 2020 | London, United Kingdom | – | – | Operates a direct-to-consumer brand specializing in insect-based food products. | |
| 21bites.com | 2017 | Harrow, United Kingdom | – | – | Operates an online shop specializing in edible insects. |
Detailed competitors of Yum Bug
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Yum Bug
Websites that share an audience with Yum Bug (yumbug.com).
Websites whose visitors overlap most with Yum Bug. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| eatgrub.co.uk | 100% | 6.6K | #2,663,653 | View details |
Similar companies to Yum Bug
10 companies that operate in the same segment as Yum Bug (Food & Beverage Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform food ordering and delivery service | 2008 | Gurugram, Haryana, India | USD 1.69 B | USD 5.79 B | 7,780 | |
Food and grocery deliveries are facilitated through an app-based platform. | 2013 | San Francisco, California, United States | USD 2.47 B | USD 10.72 B | 23,700 | |
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,490 | |
Online marketplace offering multi-category grocery products | 2015 | Barcelona, Catalonia, Spain | USD 1.16 B | – | – | |
Food and market delivery services are provided by iFood. | 2011 | Sao Paulo, Brazil | USD 590.8 M | – | – | |
Platform for discovering and sharing local businesses | 2004 | San Francisco, California, United States | USD 56 M | USD 1.46 B | 5,120 | |
Restaurant operations are managed via a cloud-based platform. | 2011 | Boston, Massachusetts, United States | USD 1.15 B | USD 6.15 B | 5,700 | |
Online platform offering discovery of local deals, experiences, and rewards | 2015 | Gurugram, Haryana, India | USD 105.82 M | USD 37.82 M | 414 | |
Wolt is operated as a delivery platform for food and groceries. | 2014 | Helsinki, Finland | USD 827.96 M | – | – | |
Food delivery services are offered in major Indian cities. | 2012 | Mumbai, Maharashtra, India | USD 97.72 M | USD 39.01 M | 3,150 |
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Frequently Asked Questions about Yum Bug
Yum Bug was founded in 2018 and raised its 1st funding round 3 years after it was founded.
Yum Bug is headquartered in Islington, United Kingdom.
Yum Bug is a funded company, having raised a total of $901.62K across 2 funding rounds to date. The company's 1st funding round was a Seed of $547.8K, raised on May 2021.
Yum Bug has 6 employees.
Yum Bug was founded in 2018 in Islington, United Kingdom, as an internet-first brand in the alternative protein sector. Insect-based products, including minced crickets, dried crickets, cricket stir fry with ginger and coriander, and cricket tacos, are featured in the catalog. Additional items are available, and multiple recipes for insect-based foods are provided on the platform to support consumer engagement.
Yum Bug's top competitors include Ento Foods, Crunchy Critters and Bugs4life.
Yum Bug offers Cricket Mince, Insect Strips, and Insect Patties.
The valuation of Yum Bug is $3.13M as of Mar 2023.
Yum Bug operates through Better Universal Grub Ltd.