About Yup
Yup is a company based in Jakarta (Indonesia) founded in 2021 by Matt Zhili Zou and Dong Zhang. It operates as a FinTech, and Pay-per-Use / Usage-Based. Yup has raised $82 million across 3 funding rounds from investors including Mindworks Capital, XVC and Antao Capital. Yup offers products and services including Paylater Access, VISA Card Shopping, and Expense Tracking. Yup operates in a competitive market with competitors including Affirm, Afterpay, Smartpay, Flexiti and Tymit, among others.
- Headquarter Jakarta, Indonesia
- Founders Matt Zhili Zou, Dong Zhang
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Pt Finture Tech Indonesia
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$82 M (USD)
in 3 rounds
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Latest Funding Round
$32 M (USD), Series C
Oct 09, 2025
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Investors
Mindworks Capital
& 8 more
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Employee Count
Employee Count
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Products & Services of Yup
Yup offers a comprehensive portfolio of products and services, including Paylater Access, VISA Card Shopping, and Expense Tracking. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Access to paylater services for shopping is provided.
Shopping with VISA-based cards is facilitated globally.
Expense tracking and bill reminders are offered seamlessly.
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Funding Insights of Yup
Yup has successfully raised a total of $82M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $32 million completed in October 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 3
- Last Round Series C — $32.0M
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First Round
First Round
(18 Jul 2023)
- Investors Count 9
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct, 2025 | Amount | Series C - Yup | Valuation |
investors |
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| Sep, 2024 | Amount | Series B - Yup | Valuation | Mindworks Capital | |
| Jul, 2023 | Amount | Series A - Yup | Valuation | XVC |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Yup
Yup has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Mindworks Capital, XVC and Antao Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early and expansion stage tech investments are targeted across Pan-Asia.
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Founded Year | Domain | Location | |
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Early-stage tech investments are focused on by XVC in China.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Yup
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Yup
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Yup Comparisons
Competitors of Yup
Yup operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Affirm, Afterpay, Smartpay, Flexiti and Tymit, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Point-of-sale financing is facilitated via an online installment payment platform.
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| domain | founded_year | HQ Location |
A buy now pay later service is offered by Afterpay.
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| domain | founded_year | HQ Location |
Credit card purchases are divided into three interest-free installments.
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| domain | founded_year | HQ Location |
Credit cards for point-of-sale financing are provided to consumers.
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| domain | founded_year | HQ Location |
Provider of credit cards for point-of-sale financing
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| domain | founded_year | HQ Location |
Purchases and installments are tracked via an app-based platform.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Frequently Asked Questions about Yup
When was Yup founded?
Yup was founded in 2021 and raised its 1st funding round 2 years after it was founded.
Where is Yup located?
Yup is headquartered in Jakarta, Indonesia. It is registered at Jakarta, Jakarta, Indonesia.
Who is the current CEO of Yup?
Dong Zhang is the current CEO of Yup. They have also founded this company.
Is Yup a funded company?
Yup is a funded company, having raised a total of $82M across 3 funding rounds to date. The company's 1st funding round was a Series A of $20M, raised on Jul 18, 2023.
What does Yup do?
A digital platform connecting customers to paylater services licensed by OJK is managed by Yup. Access to 0 interest financing, installments up to 6 months, and credit limits up to Rp 100 million is provided. Shopping with VISA-based cards at over 19 million offline stores is enabled. Daily bill payments and expense tracking through a single application are supported. The financial technology sector is primarily served, focusing on innovative consumer finance solutions.
What products or services does Yup offer?
Yup offers Paylater Access, VISA Card Shopping, and Expense Tracking.
Who are Yup's investors?
Yup has 9 investors. Key investors include Mindworks Capital, XVC, Antao Capital, SWC Global, and Richen Pioneer.