About Yuppiechef
Yuppiechef is a company based in Cape Town (South Africa) founded in 2006, and was acquired by Mr Price in March 2021. Retailer of kitchenware, home goods, and food and drink products. Its website yuppiechef.com draws about 767 thousand monthly visits. Yuppiechef offers products and services including Kitchen Appliances and Dinnerware. Its legal entity is Yuppiechef Online (Pty) Ltd.
Company details
Yuppiechef was founded in 2006 in Cape Town, South Africa, as a retailer in the home and kitchen sector. A curated range of kitchen appliances, cookware, tableware, bedding, bath items, furniture, and food and beverage products is sourced from domestic and international suppliers. Operations include an online platform and physical stores, where browsing, purchases, deliveries, and in-store collections are facilitated for customers across channels.
Products & Services of Yuppiechef
Yuppiechef offers a comprehensive portfolio of products and services, including Kitchen Appliances and Dinnerware.
A range of kitchen appliances such as kettles and food processors is offered for household use.
Various dinnerware sets and items are provided for table settings and everyday use.
Apps and channels of Yuppiechef
its YouTube channel Yuppiechef has 9.81K subscribers and 30 videos.
Videos from Yuppiechef
The most watched videos on Yuppiechef's YouTube channel, Yuppiechef (9.81K subscribers). Click a video to play it here.
More on Yuppiechef.
Funding Insights of Yuppiechef
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of Yuppiechef with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2013 | Private Equity Round | – | – |
2 investors in total: 2 institutional.
Investors in Yuppiechef
Yuppiechef has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Mr Price and Tiger Global.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture and private equity investments are managed with global diversification. | tigerglobal.com | New York, United States | ||
A chain of department stores is operated in South Africa. | 1885 | mrpricegroup.com | Durban, South Africa |
Investor details for Yuppiechef
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Yuppiechef
18 people are tracked at Yuppiechef (4 in leadership, 14 in team).
| Name | Role | Group |
|---|---|---|
Andrew Smith | CEO | Leadership |
Tabitha Geyer | Head Of Planning | Leadership |
Lauren Seddon | Head Of Marketing | Leadership |
Lee-Anne McGrath | Head Of Logistics & Operations | Leadership |
Lerissa Rossouw | Buyer | Team |
Alistair Hollmann | Store Manager | Team |
Gloria Mokhele | Operations Manager (stores) | Team |
Ann-Claire Hendricks | Marketing Production Coordinator | Team |
Jamie Johnson | Planner | Team |
Caley Boois | Planning Assistant | Team |
Melissa Carstens | Senior Buyer | Team |
Christie Durant | Content Editor | Team |
Ina van der Walt | Visual Merchandising Manager | Team |
Marli Meyer | Creative Lead (resource & Project Manager) | Team |
Carmen Wylie | Planner | Team |
Kerry Largier | Marketing Manager | Team |
William Froude | Finance Manager | Team |
Emile Engels | Mid-level Print Designer | Team |
Complete people profiles for Yuppiechef
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Yuppiechef
3 dated milestones of Yuppiechef across 15 years, from founding to its latest funding, stage changes and deals.
- Founded Yuppiechef is founded.
- Funding First funding round.
- Exit Acquired by Mr Price.
Web traffic of Yuppiechef
The website of Yuppiechef (yuppiechef.com) receives about 766.9K visits a month and ranks #46,551 among all websites worldwide, #1,332 in Cooking and Recipes.
- Monthly visits766.9K
▼ 18.8% vs previous month
- Unique visitors493.3K
per month
- Global rank#46,551
among all websites
- Category rank#1,332
Food and Drink · Cooking and Recipes
- Bounce rate25%
- Pages per visit4.5
- Average visit1 min 38 sec
- DevicesDesktop 25% · Mobile 75%
Websites whose visitors overlap most with Yuppiechef. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
lecreuset.co.za | lecreuset.co.za | 100% | #147,167 | – | |
shopkenwood.co.za | shopkenwood.co.za | 59% | #601,049 | – | |
instantpot.co.za | instantpot.co.za | 54% | #403,781 | – | |
wazashop.co.za | wazashop.co.za | 54% | #2,770,560 | – | |
biltongbox.com | biltongbox.com | 54% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Yuppiechef
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Frequently Asked Questions about Yuppiechef
Yuppiechef was founded in 2006 and raised its 1st funding round 7 years after it was founded.
Yuppiechef is headquartered in Cape Town, South Africa. It is registered at Cape Town, Western Cape, South Africa.
Yuppiechef was founded in 2006 in Cape Town, South Africa, as a retailer in the home and kitchen sector. A curated range of kitchen appliances, cookware, tableware, bedding, bath items, furniture, and food and beverage products is sourced from domestic and international suppliers. Operations include an online platform and physical stores, where browsing, purchases, deliveries, and in-store collections are facilitated for customers across channels.
Yuppiechef offers Kitchen Appliances and Dinnerware.
Yuppiechef has 2 investors. Key investors include Mr Price, and Tiger Global.
Yuppiechef operates through Yuppiechef Online (Pty) Ltd.
Yes. Yuppiechef was acquired by Mr Price in March 2021.
The website of Yuppiechef receives about 767 thousand visits a month and ranks #46,551 among all websites worldwide.