Zartico

Salt Lake City, United States Founded: 2019 • Age: 7 yrs
SaaS operating system is provided for destination management analytics.

About Zartico

Zartico is a company based in Salt Lake City (United States) founded in 2019 by Jay Kinghorn.. Zartico has raised $30.06 million across 4 funding rounds from investors including Peterson Partners and Arthur Ventures. Zartico offers products and services including ZDOS®, Lodging Data, Website Attribution, and Zartico Insights. Zartico operates in a competitive market with competitors including Simpleview, BizzO, Bandwango, VisitApps and MyVizito, among others.

  • Headquarter Salt Lake City, United States
  • Founders Jay Kinghorn
  • Sectors
    Travel & Hospitality
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Zartico, Inc.
Operational Areas
Travel & Hospitality → Hospitality & Travel Technology
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $30.06 M (USD)

    in 4 rounds

  • Latest Funding Round
    $5.59 M (USD), Series A

    Jul 12, 2024

  • Investors
  • Employee Count
    Employee Count
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Products & Services of Zartico

Zartico offers a comprehensive portfolio of products and services, including ZDOS®, Lodging Data, Website Attribution, and Zartico Insights. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Operating system for destination insights and visitor tracking

Tracks lodging trends and seasonal demand patterns

Analyzes campaign performance and web interactions

Provides unified data for strategic planning and benchmarking

People of Zartico
Headcount 50-200
Employee Profiles 16
Employee Profiles
People
Dylan Forsyth
Client Experience Manager
People
Nicole Brownell
Chief Operating Officer
People
Eddie Cannon
VP Of Client Ops & Vendor Management
People
Katie Cook
Vice President Of Client Success, Strategic Services

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Funding Insights of Zartico

Zartico has successfully raised a total of $30.06M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $5.59 million completed in July 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 4
  • Last Round Series A — $5.6M
  • First Round

    (13 Apr 2021)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2024 Amount Series A - Zartico Valuation

investors

Sep, 2022 Amount Series A - Zartico Valuation Arthur Ventures
Dec, 2021 Amount Seed - Zartico Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Zartico

Zartico has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Peterson Partners and Arthur Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
US focused seed & early stage VC firm
Founded Year Domain Location
Seed-stage investments in US tech and offline companies are targeted.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Zartico

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Zartico

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Zartico Comparisons

Employees
+
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Competitors of Zartico

Zartico operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Simpleview, BizzO, Bandwango, VisitApps and MyVizito, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Integrated marketing tools are provided for destination marketing organizations.
domain founded_year HQ Location
SaaS-driven white-label apps to digitalize travel, tourism & hospitality industries
domain founded_year HQ Location
Provider of mobile passes for local businesses to attract visitors and increase revenue
domain founded_year HQ Location
Provides software solutions for destination management, marketing, and event services.
domain founded_year HQ Location
Smart tourism app providing custom travel plans and event alerts for visitors.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Zartico

Frequently Asked Questions about Zartico

When was Zartico founded?

Zartico was founded in 2019 and raised its 1st funding round 2 years after it was founded.

Where is Zartico located?

Zartico is headquartered in Salt Lake City, United States. It is registered at Salt Lake City, Utah, United States.

Is Zartico a funded company?

Zartico is a funded company, having raised a total of $30.06M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.37M, raised on Apr 13, 2021.

What does Zartico do?

Zartico was founded in 2019 in Salt Lake City, United States, within the SaaS sector focused on tourism and visitor economies. A destination operating system is delivered to management organizations, where data is combined with contextual inputs for real-time decision support. Insights, analytics, and visualizations are generated to inform strategies. Recommendations on next actions, key performance indicators, and additional metrics are incorporated to aid global community operations.

Who are the top competitors of Zartico?

Zartico's top competitors include Simpleview, BizzO and Bandwango.

What products or services does Zartico offer?

Zartico offers ZDOS®, Lodging Data, Website Attribution, and Zartico Insights.

Who are Zartico's investors?

Zartico has 2 investors. Key investors include Peterson Partners, and Arthur Ventures.

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