About Zee.Dog
Zee.Dog is a Consumer company based in Raleigh (United States) founded in 2009, and was acquired by Petz in August 2021. Multi-category pet supplies are offered via an internet-first brand. It operates on a Direct-to-Consumer (D2C) model. Zee.Dog has raised $18.8 million across 2 funding rounds from investors including Petz, DXA Invest and Treecorp. Its website zeedog.com draws about 78 thousand monthly visits. Zee.Dog offers products and services including Dog Leashes, Dog Harnesses, and Cat Collars. Its focus areas include Consumer Goods, Pet Products and Pet Accessories. Its competitors include Vetreska, FurryTail and Hero Pet Brands; 2 of its 3 listed competitors have raised funding.
Company details
Zee.Dog is involved in the design and sale of pet accessories, focusing on products for dogs and cats. Items such as leashes, harnesses, collars, toys, and beds are offered through an online platform. The company serves a global market, shipping to numerous countries. Collaborations with brands like Marvel and FARM Rio are featured in their collections. A wide range of innovative and stylish solutions for pet owners is provided.
- Headquarters Raleigh, United States
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website zeedog.com
- Social LinkedIn Facebook Instagram
- Acquired by Petz (Aug 2021)
Products & Services of Zee.Dog
Zee.Dog offers a comprehensive portfolio of products and services, including Dog Leashes, Dog Harnesses, and Cat Collars.
Various leashes for dogs are offered for control.
Harnesses for dogs are provided for secure walking.
Collars for cats are designed for safety identification.
Funding Insights of Zee.Dog
Zee.Dog has successfully raised a total of $18.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18.8 million completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $18.8M
- Total Rounds 2
- Last Round Series B — $18.8M
- Investors Count 2
All 2 funding rounds of Zee.Dog with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
3 investors in total: 3 institutional.
Investors in Zee.Dog
Zee.Dog has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Petz, DXA Invest and Treecorp.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
DXA Invest is engaged in private equity and fintech solutions. | dxainvest.com | Brazil | ||
Treecorp is engaged in private equity investments in Brazil. | treecorpinvest.com | São Paulo, Brazil | ||
Multi-category pet products are retailed online through a mobile application. | 2011 | petz.com.br | Sao Paulo, Brazil |
Investor details for Zee.Dog
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People of Zee.Dog
22 people are tracked at Zee.Dog (5 in leadership, 17 in team).
| Name | Role | Group |
|---|---|---|
Erika F. Lembo de Paiva | Commercial Director | Leadership |
Felipe Diz | CEO | Leadership |
Pedro Z. | Chief Innovation Officer & Co-founder | Leadership |
Fernando de Campos Pinto | Head Of Operations And Planning | Global Division | Leadership |
Eduardo Silbert | COO | Leadership |
Júlia Lorêdo Pereira Leite | Gerente De Compras | Team |
Lua Larocca | Representante Comercial | Team |
Wendy Gama | CX Analyst | Team |
Rodrigo Mendonça | Gerente De Operações De Logística | Team |
Débora MacÊdo Nariño | Analista De Varejo Pl | Team |
Fábio Franco | Customer Experience Manager | Team |
Nathália Carvalho Acorse | Coordenadora De RH | Team |
João Pedro Fr. | Gerente De Produtos | Team |
Matheus Vasques | Coordenador De Customer Experience | Team |
Hanry Gaudie Ley | Analista De Departamento Pessoal | Team |
Fernando Mello | Administrador De Negócios - Zee.dog | Team |
Nayara Khatounian | Analista Comercial B2b | Team |
Mariana Marques | Supply Chain Analyst | Team |
Gabriel Coelho | Analista Comercial | Team |
Débora Bittencourt P. Rodrigues | Commercial Representative | Team |
2 more people are available in the full profile.
Complete people profiles for Zee.Dog
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Zee.Dog
4 dated milestones of Zee.Dog across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Zee.Dog is founded.
- Funding First funding round.
- Funding Latest funding round, Series B, of $18.8M.
- Exit Acquired by Petz.
Competitors of Zee.Dog
Zee.Dog has 3 listed competitors in our database, 2 of them funded. They include Vetreska, FurryTail and Hero Pet Brands.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| vetreskanyc.com | 2015 | New York, United States | $76M | Internet-first brand offering pet care products | ||
| furrytail.net | 2018 | Chino Hills, United States | $753,699 | Offers automated litter boxes, toys, bowls, and accessories for cat owners. | ||
| heropetbrands.com | 1979 | Dallas, United States | Operates a direct-to-consumer brand offering multi-category pet care products. |
Detailed competitors of Zee.Dog
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Web traffic of Zee.Dog
The website of Zee.Dog (zeedog.com) receives about 77.6K visits a month.
- Monthly visits77.6K
▼ 1.6% vs previous month
Websites whose visitors overlap most with Zee.Dog. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| atlaspetcompany.com | 100% | 59.6K | #417,287 | View details | |
beastandbuckle.com | beastandbuckle.com | 90% | #1,945,444 | – | |
drydogs.co.uk | drydogs.co.uk | 83% | #347,948 | – | |
| wooof.co.uk | 82% | #750,894 | View details | ||
zee-dog.com | zee-dog.com | 81% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zee.Dog
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- 40 similar websites
- Audience overlap
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- Traffic by brand
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Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Zee.Dog (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Zee.Dog
Complete news archive for Zee.Dog
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Frequently Asked Questions about Zee.Dog
Zee.Dog was founded in 2009 and raised its 1st funding round 8 years after it was founded.
Zee.Dog is headquartered in Raleigh, United States. It is registered at Raleigh, North Carolina, United States.
Zee.Dog is a funded company, having raised a total of $18.8M across 2 funding rounds to date.
Zee.Dog is involved in the design and sale of pet accessories, focusing on products for dogs and cats. Items such as leashes, harnesses, collars, toys, and beds are offered through an online platform. The company serves a global market, shipping to numerous countries. Collaborations with brands like Marvel and FARM Rio are featured in their collections. A wide range of innovative and stylish solutions for pet owners is provided.
Zee.Dog's top competitors include Vetreska, FurryTail and Hero Pet Brands.
Zee.Dog offers Dog Leashes, Dog Harnesses, and Cat Collars.
Zee.Dog has 3 investors. Key investors include Petz, DXA Invest, and Treecorp.
Yes. Zee.Dog was acquired by Petz in August 2021.