About Zeelo
Zeelo is a Transportation, Automotive & Logistics company based in London (United Kingdom) founded in 2016 by Daniel Ruiz Gimenez, Sam Ryan, and Barney Williams, and was acquired by Swvl in April 2022. Shuttle sharing services are provided for school and employee transport. Zeelo has raised $56.6 million across 6 funding rounds from investors including Swvl, Blue Earth Capital and Direttissima. The company has 34 employees. Zeelo has completed 1 acquisition, including Ride Kura. Zeelo was last valued at $2.01 million in July 2017. Its chief executive, as recorded, is Sam Ryan. Its website zeelo.co draws about 25 thousand monthly visits. Zeelo offers products and services including Rider App, Client Portal, and Shuttle Services. Its focus areas include Consumer, Road Transport Tech, Mass Transit and Shuttle. Its legal entity is ZEELO LIMITED. Its competitors include RideTandem, Adventure Travel and Vieni Global; 1 of its 3 listed competitors has raised funding.
Company details
Zeelo was founded in 2016 in London, United Kingdom, as a provider in the transportation sector. Shuttle-sharing services are offered for designated routes, including school and employee transportation. Operations include a routing system and tracking tools to support efficient service delivery. A mobile application is available for both Android and iOS devices to facilitate user access.
- Headquarters London, United Kingdom
- Employees 34
- Founders Daniel Ruiz Gimenez, Sam Ryan, Barney Williams
- Stage Acquired
- SectorsTransportation, Automotive & Logistics
- Email••••••••
- Phone•••• ••••
- Website zeelo.co
- Social LinkedIn X Facebook Instagram
- Acquired by Swvl (Apr 2022)
- Legal Name Zeelo Limited
- Date of Incorporation 12 Jul, 2016
- Jurisdiction DERBY, ENGLAND
- Annual Revenue$20.93 M (USD)269as on Jul 31, 2021
- Net Profit-$5.3 M (USD)17as on Jul 31, 2021
- EBITDA-$5.67 M (USD)-4as on Jul 31, 2021
- Total Equity Funding$56.6M (USD)
in 6 rounds
- Latest Funding Round$23M (USD), Series B
Jun 2025
- InvestorsSwvl
& 21 more
- Employee Count34
- Investments & Acquisitions
- Acquired bySwvl
(Apr 2022)
Products & Services of Zeelo
Zeelo offers a comprehensive portfolio of products and services, including Rider App, Client Portal, and Shuttle Services.
App for booking, tracking, and managing shuttle rides.
Platform for updates, rider management, and service oversight.
Optimized routes for office and warehouse employee transport.
Funding Insights of Zeelo
Zeelo has successfully raised a total of $56.6M across 6 strategic funding rounds. The most recent funding activity was a Series B round of $23 million completed in June 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $56.6M
- Total Rounds 6
- Last Round Series B — $23M
- First Round $450,000
(Jul 2017)
- Investors Count 21
All 6 funding rounds of Zeelo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2025 | $23M | Series B | – | Blue Earth Capital | |
| Aug 2023 | $14M | Series A | – | Ireon Ventures, Flatz Hoffmann | |
| Aug 2021 | $12M | Series A | – | ETF Partners | |
| Jan 2019 | $5.56M | Series A | – | ETF Partners | |
| Nov 2017 | $1.59M | Seed | – | InMotion Ventures | |
| Jul 2017 | $450,000 | Seed | $2.01M | InMotion Ventures |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2017 | $2.01M | •••••••• |
Last known valuation $2.01M (Jul 2017). 22 investors in total: 10 institutional and 12 angel.
Investors in Zeelo
Zeelo has secured backing from 22 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Swvl, Blue Earth Capital and Direttissima.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Consumer electronics investments are focused on by Ireon Ventures. | ireonvc.com | Nicosia, Cyprus | ||
Early-stage investments in tech and energy sectors are targeted. | etfpartners.capital | London, United Kingdom | ||
Venture capital and startup studio firm focused on transportation tech companies | inmotionventures.com | London, United Kingdom | ||
Early-stage US tech startups are invested in by Dynamo. | dynamo.vc | Chattanooga, United States | ||
US focused VC and advisory services firm | mobilityventures.com | Addison, United States | ||
Provider of investment firm specializing in private equity and private credit | 2015 | blueearth.capital | Baar, Switzerland | |
| 2023 | direttissima.partners | Zurich, Switzerland | ||
| flatzhoffmann.com | ||||
NS Neil Smith | unknown_eb75b62c563c4e9e9 | |||
LG Liam Griffin | Indian angel investor with focus on early-stage tech startups. | unknown_4403dc00c1134009b |
Investor details for Zeelo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Zeelo
52 people are tracked at Zeelo (19 in leadership, 33 in team); the tracked headcount is 34.
| Name | Role | Group |
|---|---|---|
Daniel Ruiz Gimenez | Co-Founder & CTO | Leadership |
Sam Ryan | Co-Founder & CEO | Leadership |
Barney Williams | Co-Founder | Leadership |
Ben Bhattal | Business Development Director, Uk&i | Leadership |
Craig Allen | VP Of Commercial Sales, US | Leadership |
Daniel Ruiz Giménez | Co-Founder & CTO | Leadership |
Adrien Lassalmonie-McCabe | Director Of Design | Leadership |
Kieran George | Head of Talent (Interim via Motive Group) | Leadership |
George Grundy | Director Of Operations - US | Leadership |
Luke Ryan | Commercial Director, Uk&i | Leadership |
Linda Boyd | Head Of Charter | Leadership |
David Kenny | Head Of Service Delivery And Projects | Leadership |
David Biszby | Director Of UK Operations | Leadership |
Jennifer K. | Head Of Program Operations | Leadership |
Franck Dessenis | Chief Operating Officer | Leadership |
Vikki Townsend (Street) | Director Of Operator Partnerships | Leadership |
Jack McNeil | Head Of Finance | Leadership |
James Winn | Chief Revenue Officer (cro) | Leadership |
Jessie Sayce-Boyd | People Business Partner | Leadership |
Jessica Stiff Lawes | Sales Manager for the South of England | Team |
32 more people are available in the full profile.
Complete people profiles for Zeelo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by Zeelo
Zeelo has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Ride Kura.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
The company offers transportation software solutions for schools | ridekura.com | Maidenhead, United Kingdom | 2011 | Feb 2024 | •••• |
Complete acquisition details for Zeelo
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Zeelo
6 dated milestones of Zeelo across 9 years, from founding to its latest funding, stage changes and deals.
Competitors of Zeelo
Zeelo has 3 listed competitors in our database, 1 of them funded. They include RideTandem, Adventure Travel and Vieni Global.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| ridetandem.com | 2019 | Birmingham, United Kingdom | $5.7M | 11 | Shuttle bus services are provided for businesses and education. | |
| adventuretravel.cymru | 2008 | Cardiff, United Kingdom | Offers bus routes, ticketing, and mobile app for travel planning and bookings. | |||
| vieni.global | 2016 | London, United Kingdom | Manages a digital hub for efficient bus chartering and transportation services. |
Detailed competitors of Zeelo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Zeelo
The website of Zeelo (zeelo.co) receives about 24.7K visits a month.
- Monthly visits24.7K
▲ 12.8% vs previous month
Websites whose visitors overlap most with Zeelo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
expresstransportationnow.com | expresstransportationnow.com | 100% | #9,396,099 | – | |
orlandoshuttleservice.com | orlandoshuttleservice.com | 95% | #1,590,343 | – |
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Related news about Zeelo
Complete news archive for Zeelo
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Frequently Asked Questions about Zeelo
Zeelo was founded in 2016 and raised its 1st funding round 1 year after it was founded.
Zeelo is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Sam Ryan is the CEO of Zeelo, as recorded in our data. They have also founded this company.
Zeelo is a funded company, having raised a total of $56.6M across 6 funding rounds to date. The company's 1st funding round was a Seed of $450K, raised on Jul 2017.
Zeelo has 34 employees.
Annual revenue of Zeelo is $20.93M as on Jul 31, 2021.
Zeelo was founded in 2016 in London, United Kingdom, as a provider in the transportation sector. Shuttle-sharing services are offered for designated routes, including school and employee transportation. Operations include a routing system and tracking tools to support efficient service delivery. A mobile application is available for both Android and iOS devices to facilitate user access.
Zeelo's top competitors include RideTandem, Adventure Travel and Vieni Global.
Zeelo offers Rider App, Client Portal, and Shuttle Services.
Zeelo has made 1 acquisition, including Ride Kura.
Zeelo has 22 investors. Key investors include Swvl, Blue Earth Capital, Direttissima, Ireon Ventures, and ETF Partners.
The valuation of Zeelo is $2.01M as of Jul 2017.

