About Zhaopin
Zhaopin is a company based in Beijing (China) founded in 1997 was acquired by SEEK in January 2013. Zhaopin has raised $137.7 million across 6 funding rounds from investors including SEEK, Macquarie Group and Primavera Capital Group. Zhaopin has completed 1 acquisition, including China Talent Hotline. Zhaopin operates in a competitive market with competitors including LinkedIn, SEEK, Liepin, Talent.com and 51job, among others.
- Headquarter Beijing, China
- Stage Public
- SectorsTechnology
- Website category Jobs and Career · Jobs and Employment
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website zhaopin.com
- Social LinkedIn X
- Acquired by SEEK (Jan 2013)
Funding Insights of Zhaopin
Zhaopin has successfully raised a total of $137.7M across 6 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $137.7M
- Total Rounds 6
- First Round $7.7M
(Jun 2005)
- Investors Count 7
All 6 funding rounds of Zhaopin with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | – | Post-IPO | β | β | |
| Dec 2019 | – | Post-IPO | β | β | |
| Apr 2017 | – | Post-IPO | β | β | β |
| Jul 2008 | $110M | Series D | β | β | |
| Sep 2006 | $20M | Series C | β | SEEK | β |
| Jun 2005 | $7.7M | Series B | β | β |
7 investors in total: 7 institutional.
Investors in Zhaopin
Zhaopin has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include SEEK, Macquarie Group and Primavera Capital Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in China are managed by Primavera. | 2010 | primavera-capital.com | Beijing, China | |
FountainVest is involved in investment or financial services. | – | fountainvest.com | - | |
Early- and growth-stage investments are directed toward hard technology sectors. | – | pinevc.com.cn | Beijing, China | |
- | – | vinnocapital.com | - | |
Venture Capital firm focused on multiple sectors | – | legendcapital.com.cn | Haidian, China | |
Jobs are matched online with users' skills across multiple industries. | 1997 | seek.com.au | Melbourne, Australia | |
A global financial services organization with Australian heritage is operated. | 1969 | macquarie.com | Sydney, Australia |
Investor details for Zhaopin
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Zhaopin
3 people are tracked at Zhaopin (2 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Evan Guo | Chairman & CEO | Leadership |
George Wang | Chief Strategy Officer (cso) | Leadership |
Flora Zhang | Senior Consultant | Team |
Complete people profiles for Zhaopin
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by Zhaopin
Zhaopin has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include China Talent Hotline.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Operates an online platform for job listings and applications. | cjol.com | Shenzhen, China | 1997 | Dec 2014 | β’β’β’β’ |
Complete acquisition details for Zhaopin
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
- Deal sources
- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of Zhaopin
6 dated milestones of Zhaopin across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Zhaopin is founded.
- Funding First funding round of $7.7M.
- Exit Acquired by SEEK.
- IPO Lists on the stock exchange (IPO).
- Acquisition Acquires China Talent Hotline.
- Funding Latest funding round, Post-IPO,.
Competitors of Zhaopin
Zhaopin operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as LinkedIn, SEEK, Liepin, Talent.com and 51job, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| linkedin.com | 2003 | Sunnyvale, United States | $144.41M | 12,239 | Professional networking, job recruitment, and career tools are provided. | |
| seek.com.au | 1997 | Melbourne, Australia | – | – | Jobs are matched online with users' skills across multiple industries. | |
| liepin.com | 2004 | Beijing, China | $170M | – | Job board platform is operated for multi-industry recruitment needs. | |
| talent.com | 2019 | Montreal, Canada | $159.94M | – | An online job board for multi-industry vacancies is operated. | |
| 51job.com | 2000 | Shanghai, China | – | – | Integrated HR services including recruitment are provided in China. | |
| jobsdb.com | 1998 | Hong Kong, China | – | – | Provides online job search services across Hong Kong, Singapore, and Thailand regions. | |
| chinahr.com | 1998 | Beijing, China | $40.58M | – | Online job board | |
| yizijob.com | 2014 | Beijing, China | $3.19M | – | Job seekers and recruiters are connected through online video resumes. |
Detailed competitors of Zhaopin
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Zhaopin
The website of Zhaopin (zhaopin.com) receives about 2.3M visits a month and ranks #10,488 among all websites worldwide, #107 in Jobs and Employment.
- Monthly visits2.3M
▼ 40% vs previous month
- Unique visitors853.8K
per month
- Global rank#10,488
among all websites
- Category rank#107
Jobs and Career · Jobs and Employment
- Bounce rate33%
- Pages per visit9.7
- Average visit7 min 38 sec
- DevicesDesktop 84% Β· Mobile 16%
Websites whose visitors overlap most with Zhaopin. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| 51job.com | 100% | 2.4M | #15,361 | View details | |
| liepin.com | 97% | 3.1M | #12,635 | View details | |
| yingjiesheng.com | 86% | 251.1K | #128,828 | View details | |
| zhipin.com | 85% | 7.9M | #5,257 | View details | |
| jobui.com | 73% | 982.2K | #60,375 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Zhaopin
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Zhaopin
Complete news archive for Zhaopin
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Zhaopin
10 companies that operate in the same segment as Zhaopin (HR & Workforce Technology), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Anonymous employee reviews and job search platform are operated. | 2007 | San Francisco, California, United States | USD 201.5 M | – | – | |
Cloud-based LMS platform for IT industry | 2004 | Farmington, United States | USD 235.41 M | USD 4.95 M | 260 | |
Employee health benefits are facilitated via a cloud-based platform. | 2007 | Plymouth Meeting, Pennsylvania, United States | USD 228.3 M | – | – | |
Business spends, payments, and rewards are streamlined by automated workflows. | 2011 | Hyderabad, Telangana, India | USD 13.75 M | USD 149.43 M | 431 | |
Virtual physical therapy and digital pain care solutions are provided. | 2015 | San Francisco, California, United States | USD 854.44 M | – | – | |
Cloud-based HR and financial software is delivered to enterprises. | 2005 | Pleasanton, California, United States | USD 352.3 M | USD 9.53 B | 20,400 | |
Businesses are connected with freelancers via an online marketplace. | 1999 | San Francisco, California, United States | USD 140 M | USD 787.78 M | 600 | |
Tech-enabled mental health solutions for employers are provided. | 2016 | New York, New York, United States | USD 508.73 M | – | – | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Cloud-based HRMS software is offered for small and medium-sized businesses. | 2016 | Barcelona, Catalonia, Spain | USD 369.25 M | – | – |
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Frequently Asked Questions about Zhaopin
Zhaopin was founded in 1997 and raised its 1st funding round 8 years after it was founded.
Zhaopin is headquartered in Beijing, China.
Zhaopin is a funded company, having raised a total of $137.7M across 6 funding rounds to date. The company's 1st funding round was a Series B of $7.7M, raised on Jun 2005.
Zhaopin was established in 1997 in Beijing, China, as an online recruitment platform. Bilingual job listings are maintained for positions across the country. Resume services, employment information, and career development resources are supplied to job seekers. Professional HR support is extended to more than 2.2 million clients, with daily page views exceeding 68 million. Operations focus on the recruitment sector within the Chinese market.
Zhaopin has made 1 acquisition, including China Talent Hotline.
Zhaopin has 7 investors. Key investors include SEEK, Macquarie Group, Primavera Capital Group, FountainVest, and Green Pine Capital Partners.
Yes. Zhaopin was acquired by SEEK in January 2013.
The website of Zhaopin receives about 2.3 million visits a month and ranks #10,488 among all websites worldwide.

