About Zimpler
Zimpler is a Financial Services company based in Stockholm (Sweden) founded in 2012 by Johan Friis and Kristofer Ekman Sinclair, and was acquired by TrueLayer in October 2025. Mobile payment solutions are provided for businesses via phone-linked verification. Its website zimpler.com draws about 16 thousand monthly visits. Zimpler offers products and services including Instant Deposits, Instant Payouts, Cross-border Payouts, and Zimpler GO. Its focus areas include FinTech, Payments, Enablers and Open Banking APIs. Its legal entity is Zimpler AB. Its competitors include Tink, Open Payments and Surfboard Payments; 2 of its 3 listed competitors have raised funding.
Company details
Zimpler was founded in 2012 in Stockholm, Sweden, as a provider of mobile payment solutions in the fintech sector. Payments are linked to users mobile numbers, with each transaction initiation prompting a PIN to be sent to the users phone. The transaction is completed upon PIN entry, and a receipt is issued. Services are targeted at businesses to facilitate secure, contactless payments across Europe.
- Headquarters Stockholm, Sweden
- Founders Johan Friis, Kristofer Ekman Sinclair
- Stage Acquired
- SectorsFinancial Services
- Website category Gambling · Casinos
- Email••••••••
- Phone•••• ••••
- Website zimpler.com
- Social LinkedIn X Facebook
- Acquired by TrueLayer (Oct 2025)
- Legal Name Zimpler Ab
Products & Services of Zimpler
Zimpler offers a comprehensive portfolio of products and services, including Instant Deposits, Instant Payouts, Cross-border Payouts, and Zimpler GO.
Enables immediate fund receipt with high conversion rates
Facilitates fast and seamless customer payments
Supports international transfers for business expansion
Offers integrated tools for scalable payment management
Funding Insights of Zimpler
- Total Rounds 2
- Investors Count 4
All 2 funding rounds of Zimpler with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2022 | Series A | – | – | ||
| Sep 2013 | Seed | – | AGOF, Inbox Capital |
5 investors in total: 4 institutional and 1 angel.
Investors in Zimpler
Zimpler has secured backing from 5 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include TrueLayer, Nordstjernan Growth and Inbox Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
| nordstjernangrowth.se | ||||
Early-stage tech-focused VC firm investing primarily in Sweden | inboxcap.com | Stockholm, Sweden | ||
Investment solutions are offered by AGOF Investments in fintech. | agofinvestments.com | |||
Provider of open banking API solutions for payment institutions | 2016 | truelayer.com | London, United Kingdom | |
MW Martin Wattin | Angel investor focusing on Indian startups, based in Sweden. | unknown_be6a557758834a949 |
Investor details for Zimpler
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of Zimpler
2 people are tracked at Zimpler (2 in leadership).
| Name | Role | Group |
|---|---|---|
Johan Friis | Co-Founder | Leadership |
Kristofer Ekman Sinclair | Co-Founder | Leadership |
Complete people profiles for Zimpler
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
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Timeline of Zimpler
4 dated milestones of Zimpler across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Zimpler is founded.
- Funding First funding round.
- Funding Latest funding round, Series A,.
- Exit Acquired by TrueLayer.
Competitors of Zimpler
Zimpler has 3 listed competitors in our database, 2 of them funded. They include Tink, Open Payments and Surfboard Payments.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| tink.com | 2012 | Stockholm, Sweden | $358.93M | Tink is recognized as a leading European open banking platform. | ||
| openpayments.io | 2017 | Stockholm, Sweden | $11.23M | Open banking API solutions are offered to financial institutions. | ||
| surfboardpayments.com | 2019 | Stockholm, Sweden | API-checkout and POS payment solutions are delivered for businesses. |
Detailed competitors of Zimpler
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Zimpler
The website of Zimpler (zimpler.com) receives about 16.4K visits a month and ranks #1,613,863 among all websites worldwide, #3,291 in Casinos.
- Monthly visits16.4K
▼ 7.3% vs previous month
- Unique visitors7.4K
per month
- Global rank#1,613,863
among all websites
- Category rank#3,291
Gambling · Casinos
- Bounce rate44%
- Pages per visit1.4
- Average visit14 sec
- DevicesDesktop 21% · Mobile 79%
Websites whose visitors overlap most with Zimpler. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
uusimmatkasinot.com | uusimmatkasinot.com | 100% | #9,320,463 | – | |
| britepayments.com | 87% | 31.8K | #1,076,857 | View details | |
slottikuningas.net | slottikuningas.net | 24% | #3,271,319 | – | |
raidiam.com | raidiam.com | 24% | #2,285,253 | – |
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Related news about Zimpler
Complete news archive for Zimpler
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Frequently Asked Questions about Zimpler
Zimpler was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Zimpler is headquartered in Stockholm, Sweden.
Zimpler was founded in 2012 in Stockholm, Sweden, as a provider of mobile payment solutions in the fintech sector. Payments are linked to users mobile numbers, with each transaction initiation prompting a PIN to be sent to the users phone. The transaction is completed upon PIN entry, and a receipt is issued. Services are targeted at businesses to facilitate secure, contactless payments across Europe.
Zimpler's top competitors include Tink, Open Payments and Surfboard Payments.
Zimpler offers Instant Deposits, Instant Payouts, Cross-border Payouts, and Zimpler GO.
Zimpler has 5 investors. Key investors include TrueLayer, Nordstjernan Growth, Inbox Capital, AGOF Investments, and Martin Wattin.
Zimpler operates through Zimpler Ab.
Yes. Zimpler was acquired by TrueLayer in October 2025.