About Zitra
Zitra is a Retail company based in Koln (Germany) founded in 2011, and was acquired by KeenOn Fashion in March 2014. B2B trading platform. Its focus areas include B2B E-Commerce, Fashion, Finished Product and Multi Category. Its competitors include Buying Show, ONSKINERY and Inter Grosshandel; 1 of its 3 listed competitors has raised funding.
Company details
Zitra was founded in 2011 in Cologne, Germany, as a B2B trading platform. Brand name and designer merchandise in fashion, lifestyle, and electronics segments is offered to commercial buyers, including online retailers, eBay dealers, enterprises, boutiques, and outlet stores. Items are acquired through bidding, price suggestions, or direct purchases. Free membership is extended to all buyers, enabling access to favorable trading conditions.
- InvestorsKfW
& 2 more
- Acquired byKeenOn Fashion
(Mar 2014)
Funding Insights of Zitra
- Total Rounds 1
- Investors Count 2
All 1 funding rounds of Zitra with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2012 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Zitra
Zitra has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include KfW, TEV Ventures and KeenOn Fashion.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early & later stage VC firm investing globally | tev.de | Essen, Germany | ||
Consumer and SME loans are provided across Germany. | 1948 | kfw.de | Frankfurt Am Main, Germany | |
| keenon-fashion.com |
Investor details for Zitra
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Zitra
3 dated milestones of Zitra across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Zitra is founded.
- Funding First funding round.
- Exit Acquired by KeenOn Fashion.
Competitors of Zitra
Zitra has 3 listed competitors in our database, 1 of them funded. They include Buying Show, ONSKINERY and Inter Grosshandel.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| buyingshow.com | 2015 | Berlin, Germany | $1.88M | B2B Buying Network for fashion brands & retailers | ||
| onskinery.com | 2017 | Pleinfeld, Germany | 105 | Socks and related apparel are retailed online by ONSKINERY. | ||
| inter-grosshandel.com | 2009 | Waiblingen, Germany | 4 | A wholesale retail marketplace specializing in fashion products for business buyers. |
Detailed competitors of Zitra
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Zitra
The website of Zitra (zitra.com) receives about 4.2K visits a month.
- Monthly visits4.2K
▲ 131.1% vs previous month
Websites whose visitors overlap most with Zitra. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| deutsche-startups.de | 100% | 59.4K | #634,729 | View details | |
rest-posten-handel.de | rest-posten-handel.de | 96% | – | ||
fatboyfashion.de | fatboyfashion.de | 69% | – |
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Frequently Asked Questions about Zitra
Zitra was founded in 2011 and raised its 1st funding round 1 year after it was founded.
Zitra is headquartered in Koln, Germany. It is registered at Koln, North Rhine-westphalia, Germany.
Zitra was founded in 2011 in Cologne, Germany, as a B2B trading platform. Brand name and designer merchandise in fashion, lifestyle, and electronics segments is offered to commercial buyers, including online retailers, eBay dealers, enterprises, boutiques, and outlet stores. Items are acquired through bidding, price suggestions, or direct purchases. Free membership is extended to all buyers, enabling access to favorable trading conditions.
Zitra's top competitors include Buying Show, ONSKINERY and Inter Grosshandel.
Zitra has 3 investors. Key investors include KfW, TEV Ventures, and KeenOn Fashion.
Yes. Zitra was acquired by KeenOn Fashion in March 2014.