Zmarta

Angelholm, Sweden Founded: 1999 • Age: 27 yrs Acquired By Bauer Media
Financial products including loans and insurance are compared online.

About Zmarta

Zmarta is a company based in Angelholm (Sweden) founded in 1999 was acquired by Bauer Media in July 2016.. Zmarta offers products and services including Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service. Zmarta operates in a competitive market with competitors including Compricer, Forsakringsarkivet, Lendo, Suredo and CreditBird, among others.

  • Headquarter Angelholm, Sweden
  • Sectors
    Financial Services
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Zmarta Ab
Operational Areas
Financial Services → FinTech & Digital Finance
Financial Services → FinTech & Digital Finance
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Latest Funding Round
  • Investors
    Bauer Media

    & 1 more

  • Employee Count
    Employee Count
  • Acquired by
    Bauer Media

    & 1 more

    (Jul 06, 2016)

Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

Products & Services of Zmarta

Zmarta offers a comprehensive portfolio of products and services, including Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Online tool for comparing and applying for various loans.

Platform to compare and select insurance policies.

Service for comparing and switching electricity agreements.

People of Zmarta
Headcount 200-500
Employee Profiles 29
Employee Profiles
People
Oscar Hiller
CRM Campaign Manager
People
Anders Tall
Devops Specialist
People
Anna Fehér
Head Of Performance Marketing
People
Anne By Nazemi
Business & Partner Manager

Unlock access to complete

Funding Insights of Zmarta

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Zmarta

Zmarta has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bauer Media and H.I.G. Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
-
Founded Year Domain Location
Multi-platform media and magazine brands are operated by Bauer Media.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Zmarta

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Zmarta

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Zmarta Comparisons

Employees
+
Add Comparison
Available on Premium

Competitors of Zmarta

Zmarta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Compricer, Forsakringsarkivet, Lendo, Suredo and CreditBird, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Financial products comparison platform
domain founded_year HQ Location
Functions as a platform for insurance policy management and switching.
domain founded_year HQ Location
Loan comparison platform is operated for banking needs in Sweden.
domain founded_year HQ Location
Car and home insurance quotes are compared digitally.
domain founded_year HQ Location
Credit cards are compared online using AI for individual users.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Zmarta

Frequently Asked Questions about Zmarta

When was Zmarta founded?

Zmarta was founded in 1999.

Where is Zmarta located?

Zmarta is headquartered in Angelholm, Sweden.

What does Zmarta do?

Zmarta was established in 1999 in Angelholm, Sweden, as a platform in the financial services sector. Online comparisons of loans, insurance, credit cards, and savings options are facilitated for customers. Collaboration occurs with more than 20 lenders and banks to provide available deals and conditions. Operations are conducted under permission from the Swedish Financial Supervisory Authority by Freedom Finance Credit AB.

Who are the top competitors of Zmarta?

Zmarta's top competitors include Compricer, CreditBird and Lendo.

What products or services does Zmarta offer?

Zmarta offers Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service.

Who are Zmarta's investors?

Zmarta has 2 investors. Key investors include Bauer Media, and H.I.G. Capital.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available