About Zmarta
Zmarta is a company based in Angelholm (Sweden) founded in 1999 was acquired by Bauer Media in July 2016. Zmarta offers products and services including Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service. Zmarta operates in a competitive market with competitors including Compricer, Forsakringsarkivet, Lendo, Suredo and CreditBird, among others.
- Headquarter Angelholm, Sweden
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Website zmarta.se
- Social LinkedIn X Facebook
- Acquired by Bauer Media (Jul 2016)
- Legal Name Zmarta Ab
- InvestorsBauer Media
& 1 more
- Acquired by
Products & Services of Zmarta
Zmarta offers a comprehensive portfolio of products and services, including Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service.
Online tool for comparing and applying for various loans.
Platform to compare and select insurance policies.
Service for comparing and switching electricity agreements.
Investors in Zmarta
Zmarta has secured backing from 2 investors, including venture fund and institutional investors. Prominent investors backing the company include Bauer Media and H.I.G. Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
- | – | hig.com | - | |
Multi-platform media and magazine brands are operated by Bauer Media. | 1875 | bauermedia.com | Hamburg, Germany |
Investor details for Zmarta
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People of Zmarta
29 people are tracked at Zmarta (8 in leadership, 21 in team).
| Name | Role | Group |
|---|---|---|
Gustav Berghog | CEO | Leadership |
Anna Fehér | Head Of Performance Marketing | Leadership |
Anne By Nazemi | Business & Partner Manager | Leadership |
Axel Jönemyr | Head Of Product And Design, Insurance & Energy | Leadership |
Jesper Ekberg | CTO | Leadership |
Camilla Brunnman | Head Of People & Culture | Leadership |
Anna Wirén | CMO | Leadership |
Alexandra Jansson | Head Of Growth | Leadership |
Oscar Hiller | CRM Campaign Manager | Team |
Anders Tall | Devops Specialist | Team |
Oskar Neuman | System Developer | Team |
Robert Adler | Full Stack Developer | Team |
Satu Kivimäki | Business Development & Operational Manager | Team |
Joacim Johansson | Systemutvecklare | Team |
Jacqueline Niedbalski Ahlbin | Team Manager | Team |
Ola Söderlind | Pr- Och Kommunikationsansvarig | Team |
Robert Kristoffersson | System Developer | Team |
Anton Andrésen | Software Engineer | Team |
Pierre Wulff | Devops Engineer | Team |
Linda Ruhmén | UX Designer | Team |
9 more people are available in the full profile.
Complete people profiles for Zmarta
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Timeline of Zmarta
3 dated milestones of Zmarta across 17 years, from founding to its latest funding, stage changes and deals.
- Founded Zmarta is founded.
- Exit Acquired by H.I.G. Capital.
- Exit Acquired by Bauer Media.
Competitors of Zmarta
Zmarta operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Compricer, Forsakringsarkivet, Lendo, Suredo and CreditBird, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| compricer.se | 2005 | Stockholm, Sweden | – | – | Financial products comparison platform | |
| forsakringsarkivet.se | 2014 | Stockholm, Sweden | – | – | Functions as a platform for insurance policy management and switching. | |
| lendo.se | 1995 | Stockholm, Sweden | – | – | Loan comparison platform is operated for banking needs in Sweden. | |
| suredo.se | 2011 | Stockholm, Sweden | – | – | Car and home insurance quotes are compared digitally. | |
| creditbird.com | 2020 | Stockholm, Sweden | – | – | Credit cards are compared online using AI for individual users. | |
| minekonomiapp.se | 2016 | Stockholm, Sweden | – | – | Operates as an aggregator platform for various insurance products. | |
| insurancesimplified.se | 2015 | Stockholm, Sweden | – | – | An AI-based digital advisor for intelligent insurance services. | |
| banksethiopia.com | 2020 | Sweden | – | – | Operates an online platform for comparing banks and loan services in Ethiopia. |
Detailed competitors of Zmarta
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Web traffic of Zmarta
The website of Zmarta (zmarta.se) receives about 123.8K visits a month and ranks #280,713 among all websites worldwide, #4,231 in Banking Credit and Lending.
- Monthly visits123.8K
▲ 3.5% vs previous month
- Unique visitors62.4K
per month
- Global rank#280,713
among all websites
- Category rank#4,231
Finance · Banking Credit and Lending
- Bounce rate41%
- Pages per visit3.2
- Average visit1 min 44 sec
- DevicesDesktop 20% · Mobile 80%
Websites whose visitors overlap most with Zmarta. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| compricer.se | 100% | 394.2K | #133,453 | View details | |
| lendo.se | 89% | 246.3K | #205,971 | View details | |
| if.se | 83% | 559.8K | #77,928 | View details | |
| advisa.se | 83% | 46.4K | #441,080 | View details | |
| collector.se | 77% | 208.7K | #189,568 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Zmarta
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- 40 similar websites
- Audience overlap
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Latest news on Zmarta
Complete news archive for Zmarta
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Zmarta
10 companies that operate in the same segment as Zmarta (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 726 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 5,000 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | – | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 349.23 M | USD 106.45 M | 1,749 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | – | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – | |
Digital lending and instant credit lines are provided to individuals. | 2016 | Gurugram, Haryana, India | USD 115 M | USD 18.69 M | 81 | |
Personal loans and lines of credit are provided by Mogo. | 2008 | Vancouver, British Columbia, Canada | – | USD 49.45 M | – |
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Frequently Asked Questions about Zmarta
Zmarta was founded in 1999.
Zmarta is headquartered in Angelholm, Sweden.
Zmarta was established in 1999 in Angelholm, Sweden, as a platform in the financial services sector. Online comparisons of loans, insurance, credit cards, and savings options are facilitated for customers. Collaboration occurs with more than 20 lenders and banks to provide available deals and conditions. Operations are conducted under permission from the Swedish Financial Supervisory Authority by Freedom Finance Credit AB.
Zmarta's top competitors include Compricer, CreditBird and Lendo.
Zmarta offers Loan Comparison Service, Insurance Comparison Service, and Electricity Deal Service.
Zmarta has 2 investors. Key investors include Bauer Media, and H.I.G. Capital.
Zmarta operates through Zmarta Ab.
Yes. Zmarta was acquired by Bauer Media in July 2016.
The website of Zmarta receives about 124 thousand visits a month and ranks #280,713 among all websites worldwide.