About Zoo Factory
Zoo Factory is a Consumer company based in Warsaw (Poland) founded in 2013, and was acquired by Nutriment in December 2025. Multi-category pet products are provided via an online platform. Its chief executive, as recorded, is Slawomir Musur. Zoo Factory offers products and services including Hilton Dog Treats, Hilton Cat Litter, Animals Bird Food, and Frykas Rodent Food. Its focus areas include Retail, Pet Tech, Pet Supplies Ecommerce and Horizontal. Its legal entity is Zoo Factory Sp. z o. o. Its competitors include MyPetStory, Deor and Telekarma.
Company details
Zoo Factory was founded in 2013 in Warsaw, Poland, operating as an e-commerce platform in the pet supplies sector. A range of products, including toys, accessories, collars, feeding bowls, and grooming items, is offered for dogs, cats, birds, and other animals. The platform serves customers across various pet categories through its online domain.
- Headquarters Warsaw, Poland
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Phone•••• ••••
- Website zoo-factory.pl
- Social Facebook
- Acquired by Nutriment (Dec 2025)
- Legal Name Zoo Factory Sp. Z O. O.
- Annual Revenue$9.4 M (USD)25as on Dec 31, 2018
- Net Profit$284.32 K (USD)22as on Dec 31, 2018
- EBITDA$774.57 K (USD)148as on Dec 31, 2018
- Investors
- Acquired by
Products & Services of Zoo Factory
Zoo Factory offers a comprehensive portfolio of products and services, including Hilton Dog Treats, Hilton Cat Litter, Animals Bird Food, and Frykas Rodent Food.
Natural treats for dogs to support health
Wooden litter for odor control
Vitamins-enriched feed for birds
Balanced diet for rodents
Investors in Zoo Factory
Zoo Factory has secured backing from 1 investor. Prominent investors backing the company include The Nutriment Company.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Innovative, science-based nutrition products for pets are provided. | 2014 | nutriment.com | Stockholm, Sweden |
Investor details for Zoo Factory
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Zoo Factory
1 people are tracked at Zoo Factory (1 in leadership).
| Name | Role | Group |
|---|---|---|
Slawomir Musur | CEO | Leadership |
Complete people profiles for Zoo Factory
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Zoo Factory
2 dated milestones of Zoo Factory across 12 years, from founding to its latest funding, stage changes and deals.
- Founded Zoo Factory is founded.
- Exit Acquired by Nutriment.
Competitors of Zoo Factory
Zoo Factory has 3 listed competitors in our database. They include MyPetStory, Deor and Telekarma.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mypetstory.pl | 2018 | Zamosc, Poland | Mobile app for pet care management, shopping, reminders, and adoption services. | |||
| deor.co | 2020 | Gdansk, Poland | Multi-category pet care products and services are provided online. | |||
| telekarma.pl | 2003 | Warsaw, Poland | Online pet products and supplies are retailed for various animals. |
Detailed competitors of Zoo Factory
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Frequently Asked Questions about Zoo Factory
Zoo Factory was founded in 2013.
Zoo Factory is headquartered in Warsaw, Poland.
Slawomir Musur is the CEO of Zoo Factory, as recorded in our data.
Annual revenue of Zoo Factory is $9.4M as on Dec 31, 2018.
Zoo Factory was founded in 2013 in Warsaw, Poland, operating as an e-commerce platform in the pet supplies sector. A range of products, including toys, accessories, collars, feeding bowls, and grooming items, is offered for dogs, cats, birds, and other animals. The platform serves customers across various pet categories through its online domain.
Zoo Factory's top competitors include Deor, Telekarma and MyPetStory.
Zoo Factory offers Hilton Dog Treats, Hilton Cat Litter, Animals Bird Food, and Frykas Rodent Food.
Zoo Factory has 1 investor. Key investors include The Nutriment Company.
Zoo Factory operates through Zoo Factory Sp. Z O. O..
Yes. Zoo Factory was acquired by Nutriment in December 2025.