About ZOO.se
ZOO.se is a company based in Bromma (Sweden) founded in 1989 by Suzanne Hulthen. It operates as a multi-category pet products are retailed online by ZOO.se. ZOO.se has completed 1 acquisition, including Tinybuddy. Its website zoo.se draws about 382 thousand monthly visits. ZOO.se offers products and services including Pet Food and Pet Accessories. Its legal entity is Pet Pawr Group AB.
Company details
ZOO.se was established in 1989 in Bromma, Sweden, as an online retail platform in the pet care sector. A diverse catalog is maintained, encompassing foods, accessories, treats, nutritional supplements, veterinary diets, pharmacy items, clothing, toys, grooming products, tracking devices for cats and dogs, along with reptile food, bird food, aquarium accessories, and fish food. Operations focus on e-commerce distribution across these categories.
Products & Services of ZOO.se
ZOO.se offers a comprehensive portfolio of products and services, including Pet Food and Pet Accessories.
Pet food products are supplied for various animals, including specialized options like hypoallergenic and grain-free varieties.
Pet accessories are provided, such as toys, beds, and grooming items, to meet the daily needs of pets like dogs and cats.
Funding Insights of ZOO.se
- Total Rounds 1
- Investors Count 1
All 1 funding rounds of ZOO.se with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | – | Unspecified | – | eEquity | – |
1 investors in total: 1 institutional.
Investors in ZOO.se
ZOO.se has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include eEquity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Tech sectors are invested in by eEquity venture capital firm. | – | eequity.se | Stockholm, Sweden |
Investor details for ZOO.se
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- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of ZOO.se
2 people are tracked at ZOO.se (2 in leadership).
| Name | Role | Group |
|---|---|---|
Suzanne Hulthen | Founder | Leadership |
Andreas Harju | Chief Technology Officer | Leadership |
Complete people profiles for ZOO.se
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- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Investments & Acquisitions by ZOO.se
ZOO.se has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Tinybuddy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multicategory pet supplies are offered via an online platform. | tinybuddy.eu | Gavle, Sweden | 2016 | Mar 2023 | •••• |
Complete acquisition details for ZOO.se
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of ZOO.se
3 dated milestones of ZOO.se across 34 years, from founding to its latest funding, stage changes and deals.
- Founded ZOO.se is founded.
- Funding First funding round.
- Acquisition Acquires Tinybuddy.
Web traffic of ZOO.se
The website of ZOO.se (zoo.se) receives about 381.9K visits a month and ranks #110,495 among all websites worldwide, #676 in Pets and Animals.
- Monthly visits381.9K
▲ 6.7% vs previous month
- Unique visitors160.5K
per month
- Global rank#110,495
among all websites
- Category rank#676
Pets and Animals · Pets and Animals
- Bounce rate45%
- Pages per visit4.1
- Average visit2 min 02 sec
- DevicesDesktop 12% · Mobile 88%
Websites whose visitors overlap most with ZOO.se. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
zooplus.se | zooplus.se | 100% | – | #66,742 | – |
arkenzoo.se | arkenzoo.se | 84% | – | #50,052 | – |
cyberzoo.se | cyberzoo.se | 67% | – | #383,687 | – |
| vetzoo.se | 63% | – | #197,436 | View details | |
dogman.se | dogman.se | 63% | – | #321,841 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for ZOO.se
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Frequently Asked Questions about ZOO.se
ZOO.se was founded in 1989 and raised its 1st funding round 33 years after it was founded.
ZOO.se is headquartered in Bromma, Sweden. It is registered at Bromma, Stockholms Lan, Sweden.
ZOO.se was established in 1989 in Bromma, Sweden, as an online retail platform in the pet care sector. A diverse catalog is maintained, encompassing foods, accessories, treats, nutritional supplements, veterinary diets, pharmacy items, clothing, toys, grooming products, tracking devices for cats and dogs, along with reptile food, bird food, aquarium accessories, and fish food. Operations focus on e-commerce distribution across these categories.
ZOO.se offers Pet Food and Pet Accessories.
ZOO.se has made 1 acquisition, including Tinybuddy.
ZOO.se has 1 investor. Key investors include eEquity.
ZOO.se operates through Pet Pawr Group Ab.
The website of ZOO.se receives about 382 thousand visits a month and ranks #110,495 among all websites worldwide.