About Zupee
Zupee is a Media & Entertainment company based in Gurugram (India) founded in 2018 by Dilsher Singh Malhi and Siddhant Saurabh. Operator of an online platform providing free-to-play digital versions of games. Zupee has raised $122.18 million across 6 funding rounds from investors including Orios Venture Partners, Nepean Capital and Tomales Bay Capital. The company has 376 employees. Zupee has completed 1 acquisition, including Nucanon. Zupee was last valued at $659.27 million in January 2022. Its chief executive, as recorded, is Dilsher Singh Malhi. Its website zupee.com draws about 488 thousand monthly visits. Its Indian entity Cashgrail Private Limited reported revenue of ₹1,175 Cr. Zupee offers products and services including Ludo Supreme, Ludo Ninja, Ludo Turbo, Snakes and Ladders Plus, and Trump Cards Mania. Its focus areas include Mobile, Mobile Gaming, Gaming Platforms and Real Money Gaming. Its competitors include MPL, Baazi Games and Ability Games; 3 of its 3 listed competitors have raised funding.
Company details
Zupee was founded in 2018 and is headquartered in Gurugram, India. An online platform is operated in the gaming sector, offering free-to-play digital adaptations of traditional board and card games. These are formatted for shorter sessions and emphasize skill development with straightforward learning curves. Secure play is ensured via stable internet, with compatibility provided for most Android and iOS devices through regular app updates.
- Headquarters Gurugram, India
- Employees 376
- Founders Dilsher Singh Malhi, Siddhant Saurabh
- Stage Minicorn
- SectorsMedia & Entertainment
- Website category Finance
- Email••••••••
- Website zupee.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Cashgrail Private Limited
- Date of Incorporation 28 Nov, 2019
- Jurisdiction New Delhi, Delhi, India
- Annual Revenue₹1,175 Cr
FY 2024 · +36% YoY
- Net Profit₹146 Cr
FY 2024 · 12% margin
- EBITDA₹162 Cr
FY 2024 · 14% margin
- Total Equity Funding$122.18M (USD)
in 6 rounds
- Latest Funding Round$140.67K (USD), Angel Round
Mar 2023
- InvestorsOrios Venture Partners
& 23 more
- Employee Count376
- Investments & Acquisitions
Associated legal entities of Zupee
Zupee operates through Cashgrail Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Cashgrail Private Limited CIN U72900DL2019PTC418467 | Active | 28 Nov 2019 | New Delhi, Delhi | ₹1,175 Cr | 376 | 2 | View details |
Products & Services of Zupee
Zupee offers a comprehensive portfolio of products and services, including Ludo Supreme, Ludo Ninja, Ludo Turbo, Snakes and Ladders Plus, and Trump Cards Mania.
Ludo variant for strategic play and real cash winnings
Fast-paced Ludo game for competing and earning rewards
Quick Ludo version for time-based cash prizes
Classic game with twists for real money victories
Cricket-themed card game for skill-based rewards
Funding Insights of Zupee
Zupee has successfully raised a total of $122.18M across 6 strategic funding rounds. The most recent funding activity was a Angel Round of $140.67 thousand completed in March 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $122.18M
- Total Rounds 6
- Last Round Angel Round — $140,666
- First Round $1M
(Apr 2019)
- Investors Count 24
All 6 funding rounds of Zupee with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2023 | $140,666 | Angel Round | – | – | – |
| Jan 2022 | $72M | Series B | $659.27M | Nepean Capital, AJ Capital Partners | |
| Aug 2021 | $31M | Series B | $555.44M | WestCap, Tomales Bay Capital | |
| Jan 2021 | $10.03M | Series A | $••••• | WestCap, Z47 | |
| Mar 2020 | $8M | Series A | $••••• | Z47 | |
| Apr 2019 | $1M | Seed | – | Smile Group | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2022 | $659.27M | •••••••• |
| Aug 2021 | $555.44M | •••••••• |
| Jan 2021 | $••••• | •••••••• |
| Mar 2020 | $••••• | •••••••• |
Full valuation and stage history of Zupee
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
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Last known valuation $659.27M (Jan 2022). 24 investors in total: 12 institutional and 12 angel.
Investors in Zupee
Zupee has secured backing from 24 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Orios Venture Partners, Nepean Capital and Tomales Bay Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments in small and mid-cap companies are managed. | nepeancapital.com | Mumbai, India | ||
Venture capital firm focused on early-stage investments | 2013 | oriosvp.com | Mumbai, India | |
Multiple sectors are targeted for venture capital investments. | tomalesbaycapital.com | San Francisco, United States | ||
Venture capital investments are directed toward multiple sectors by WestCap. | westcap.com | San Francisco, United States | ||
Venture capital investment firm | z47.com | Bengaluru, India | ||
Startups across multiple sectors are accelerated by LogX. | logx.in | Mumbai, India | ||
Venture capital funding is provided to innovative startups in India. | Mumbai, India | |||
Venture capital firm focused on growth-stage companies | alphawaveglobal.com | New York, United States | ||
Early-stage investments are targeted by Seminal Digital Ventures. | Singapore, Singapore | |||
Smile Group is engaged in investing, building, and partnering with disruptive founders across Asia. | smile.group | Gurugram, India |
Investor details for Zupee
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Board of directors of Cashgrail Private Limited (Zupee)
Cashgrail Private Limited is the primary company behind Zupee. The board of Cashgrail Private Limited currently have 2 directors; the longest-serving is Siddhant Saurabh, appointed in 2019. 6 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Siddhant Saurabh DIN 07312370 | Director | 28 Nov 2019 | 6 yrs 11 mo | Cashgrail Private Limited |
| Dilsher Singh DIN 08233787 | Director | 28 Nov 2019 | 6 yrs 11 mo | Cashgrail Private Limited |
People of Zupee
5 people are tracked at Zupee (5 in leadership); the tracked headcount is 376.
| Name | Role | Group |
|---|---|---|
Dilsher Singh Malhi | Co-Founder & CEO | Leadership |
| Co-Founder & CTO | Leadership | |
Sumit Chugh | Head of Finance | Leadership |
Katha Pankaj Tara | VP Marketing | Leadership |
Akanksha Dhamija | COO | Leadership |
Complete people profiles for Zupee
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Financials of Zupee
Figures of Cashgrail Private Limited, the primary company behind Zupee, for FY 2024. Revenue was ₹1,175 Cr (+36% year on year). Net profit was ₹146 Cr (12% margin). EBITDA was ₹162 Cr (14% margin). Revenue has grown at a compounded annual rate of +214% over three years.
- ₹1,175 CrRevenue · FY 2024 · +36% YoY
- ₹146 CrNet profit · 12% margin
- ₹162 CrEBITDA · 14% margin
- ₹14.9 LakhPaid-up capital
- 376Employees (provident fund records)
- +214%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Cashgrail Private Limited are on its company page.
Detailed financial statements for Zupee
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Investments & Acquisitions by Zupee
Zupee has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Nucanon.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
AI-powered platform for collaborative game and narrative design is utilized. | nucanon.com | Sydney, Australia | 2023 | Nov 2025 | •••• |
Complete acquisition details for Zupee
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Zupee
5 dated milestones of Zupee across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Zupee is founded.
- Funding First funding round of $1.0M.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Angel Round, of $141K.
- Acquisition Acquires Nucanon.
Competitors of Zupee
Zupee has 3 listed competitors in our database, 3 of them funded. They include MPL, Baazi Games and Ability Games.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mpl.live | 2018 | Bengaluru, India | $395.81M | 435 | Real money skill-based gaming is facilitated through an online platform. | |
| baazigames.com | 2014 | Delhi, India | $28.92M | 179 | Provider of online platforms for poker, sports gaming, and card games | |
| abilitygames.in | 2011 | Kolkata, India | $17.34M | 36 | Casino gaming platforms are developed for browser-based devices. |
Detailed competitors of Zupee
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Web traffic of Zupee
The website of Zupee (zupee.com) receives about 487.7K visits a month and ranks #103,561 among all websites worldwide, #6,504 in Finance.
- Monthly visits487.7K
▼ 24.1% vs previous month
- Unique visitors371.4K
per month
- Global rank#103,561
among all websites
- Category rank#6,504
Finance · Finance
- Bounce rate30%
- Pages per visit1.5
- Average visit23 sec
- DevicesDesktop 3% · Mobile 97%
Websites whose visitors overlap most with Zupee. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| gromo.in | 100% | 201.8K | #144,867 | View details | |
| precisesports.com | 96% | 20.9K | #1,263,453 | View details | |
hindiyukti.com | hindiyukti.com | 96% | #11,684,811 | – | |
sanlamreality.co.za | sanlamreality.co.za | 96% | #245,146 | – | |
cryptoadventure.com | cryptoadventure.com | 96% | #596,810 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 37 similar websites and full traffic analytics for Zupee
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- 37 similar websites
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Top companies in MMORPG & Online Gaming
3 companies that operate in the same segment as Zupee (MMORPG & Online Gaming) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operator of a platform providing skill-based games and interactive entertainment | 2018 | Delhi, Delhi, India | USD 92 M | USD 83.05 M | 1 | |
Operator of a multifaceted platform for sports content and experiences | 2008 | Mumbai, Maharashtra, India | USD 942.17 M | USD 509.95 K | 1,310 | |
Skill-based online games are provided through a technology-driven platform. | 2006 | Mumbai, Maharashtra, India | USD 98.07 M | USD 264.51 M | 777 |
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Related news about Zupee
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Frequently Asked Questions about Zupee
Zupee was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Zupee is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Dilsher Singh Malhi is the CEO of Zupee, as recorded in our data. They have also founded this company.
Zupee is a funded company, having raised a total of $122.18M across 6 funding rounds to date. The company's 1st funding round was a Seed of $1M, raised on Apr 2019.
Zupee has 376 employees.
The primary company behind Zupee, Cashgrail Private Limited, reported revenue of ₹1,175 Cr for FY 2024, up 36% year on year.
Zupee was founded in 2018 and is headquartered in Gurugram, India. An online platform is operated in the gaming sector, offering free-to-play digital adaptations of traditional board and card games. These are formatted for shorter sessions and emphasize skill development with straightforward learning curves. Secure play is ensured via stable internet, with compatibility provided for most Android and iOS devices through regular app updates.
Zupee's top competitors include MPL, Baazi Games and Ability Games.
Zupee offers Ludo Supreme, Ludo Ninja, Ludo Turbo, Snakes and Ladders Plus, and Trump Cards Mania.
Zupee has made 1 acquisition, including Nucanon.
Zupee has 24 investors. Key investors include Orios Venture Partners, Nepean Capital, Tomales Bay Capital, WestCap, and AJ Capital Partners.
The valuation of Zupee is $659.27M as of Jan 2022.