About Bal Marketing Private Limited
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Bal Marketing Private Limited is a private limited company based in Punjab, India. It operates in the electronics retail and distribution segment of the consumer electronics and durables sector. It was incorporated on 01 September 1994 and has been in existence for over 32 years.
The company is registered with the Registrar of Companies (ROC), Chandigarh, under CIN U51909PB1994PTC014992. Its GSTIN is 03AAACB6010A1ZT (Punjab).
The company has an authorised share capital of ₹6 Lakh and a paid-up capital of ₹5.55 Lakh. It is led by directors Poonam Chawla (Whole-Time Director) and Rakesh Kumar Chawla (Whole-Time Director).
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 971 /11/ 2 Vivek Nagaropp Aarti Nursing Home Rajpura Road Ludhiana, Punjab, India.
As per the financials filed for FY 2024, the company reported a revenue of ₹81.63 Lakh, a decline of 38% compared to the previous year. For the same year it recorded a net loss of ₹1,620 (net margin 0%) and EBITDA of ₹1.41 Lakh (EBITDA margin 1.7%). Revenue has declined at a compounded annual rate (CAGR) of 17% over three years and 14% over five years.
The company has about 5 employees on its provident fund (EPFO) records.
As per MCA filings, the company has open charges of ₹1.05 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website eonelectric.com.
Company details
CIN history
Bal Marketing has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U51909PB1994PTC014992, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U51909PB1994PTC014992 | Current |
| L51909PB1994PLC014992 | Previous |
| U51909PB1994PLC014992 | Previous |
Contact details
Bal Marketing Private Limited's registered office is in Punjab. Its website is eonelectric.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered Address971 /11/ 2 Vivek Nagaropp Aarti Nursing Home Rajpura Road Ludhiana, Punjab, India
- IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
To see the full contact details of Bal Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Bal Marketing is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Bal Marketing Private Limited, buy the company report.
Financials of Bal Marketing Private Limited
FY 2025 filings availableBal Marketing Private Limited reported revenue of ₹81.63 Lakh (down 38% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 14% over five years, including a 38% fall in the latest year. EBITDA fell 73% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹1.41 Lakh | ||||
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| Net Profit (PAT) | -₹1,620 | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Profitability | |||||
| EBITDA Margin | 1.7% | ||||
| Net Profit Margin | 0% | ||||
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To see the full financial statements and ratios of Bal Marketing Private Limited, buy the company report.
Board of directors of Bal Marketing Private Limited
Bal Marketing has 2 current directors and 4 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Poonam Chawla | Whole-Time Director | 01 Sep 1994 | 32 Years 2 Months | Current |
| Rakesh Kumar Chawla | Whole-Time Director | 01 Sep 1994 | 32 Years 2 Months | Current |
Auditor
Bal Marketing Private Limited is audited by JAIN & ANIL SOOD for the financial year 2021.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| JAIN & ANIL SOOD | FY 2021 | 010505N |
Shareholding
The shareholding of Bal Marketing Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Bal Marketing Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 31 Jan 2008 | 10109771 | Hdfc Bank Limited | ₹45 Lakh | Open | |
| 31 Jan 2005 | 90174483 | Lord Krishna Bank Ltd. | ₹25 Lakh | Open | |
| 31 Jan 2005 | 90312190 | Lord Krishana Bank Ltd. | ₹25 Lakh | Open | |
| 08 Nov 2000 | 90311502 | Oriental Bank of Commerce | ₹5 Lakh | Open | |
| 03 Nov 2000 | 90173867 | Oriental Bank of Commerce | ₹5 Lakh | Open |
To see the full charge records of Bal Marketing Private Limited, buy the company report.
Total charge records: 5 View all charges
Legal cases
No court or tribunal cases involving Bal Marketing Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Bal Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Bal Marketing Private Limited has a workforce of 5 employees on its EPFO records as of Apr 02, 2024, across 1 active EPFO establishment.
GST
Bal Marketing has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 03AAACB6010A1ZT | Punjab | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Bal Marketing Private Limited, buy the company report.
Recent activity
Bal Marketing Private Limited has 6 board changes on record since 1994: 2 appointments and 4 cessations. The latest: Poonam Chawla ceased to be Director on 28 Jul 2015.
5 earlier events are in the company report.
Frequently asked questions
Bal Marketing is an active private limited company based in Punjab, India. The company works in electronic appliances retail and distribution, within the consumer electronics and durables industry. It was incorporated on 01 September 1994 (32+ years old) and is registered under CIN U51909PB1994PTC014992.
Bal Marketing has 2 current directors:
- Poonam Chawla - Whole-Time Director
- Rakesh Kumar Chawla - Whole-Time Director
The latest financial statements of Bal Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Bal Marketing is 03AAACB6010A1ZT, registered in Punjab.
The CIN (Corporate Identification Number) of Bal Marketing is U51909PB1994PTC014992. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Bal Marketing was incorporated on 01 September 1994, making it 32+ years old. It is registered with the Registrar of Companies, Chandigarh.
Poonam Chawla ceased to be Director on 28 Jul 2015. Rakesh Kumar Chawla ceased to be Director on 28 Jul 2015. Urvashi Chawla ceased to be Additional Director on 29 Sep 2012. Bal Marketing has 6 board changes on record in total.
Bal Marketing can be reached through the website eonelectric.com. Its registered office is in Punjab, India.
The registered office of Bal Marketing is at 971 11 2 Vivek Nagaropp Aarti Nursing Home Rajpura Road Ludhiana, Punjab, India.
Bal Marketing operates in the consumer electronics and durables industry, in the electronic appliances retail and distribution segment.
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