Balanced Marketing Private Limited
About Balanced Marketing Private Limited
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Balanced Marketing Private Limited was a private limited company based in Kolkata, West Bengal, India. The company has been amalgamated - it was merged with another entity and no longer exists as a separate legal entity. It operated in the financial services and investment segment of the financial services sector. It was incorporated on 08 April 2011.
The company was registered with the Registrar of Companies (ROC), Kolkata, under CIN U74999WB2011PTC161582.
The company had an authorised share capital of ₹11 Lakh and a paid-up capital of ₹10.5 Lakh. It was led by directors Pranay Dhelia and Ankush Dhelia.
Its last annual general meeting (AGM) was held on 30 September 2017, and its latest financial statements are for the year ended 31 March 2017. The registered office was at 4 Lee Road Vaibhav Plaza 1st Floor Room No.11, Kolkata, West Bengal, India – 700020.
As per the financials filed for FY 2017, the company reported a revenue of ₹1.89 Cr, a decline of 22% compared to the previous year. For the same year it recorded a net profit of ₹32,527 (net margin 0.2%) and EBITDA of ₹55,322 (EBITDA margin 0.3%).
Company details
Contact details
Balanced Marketing Private Limited's registered office is in Kolkata, West Bengal. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address4 Lee Road Vaibhav Plaza 1st Floor Room No.11, Kolkata, West Bengal, India – 700020
- IndustryFinancial Services, Financial Activities
To see the full contact details of Balanced Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Balanced Marketing is financial and insurance service. In detail, this covers other financial activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance Service | K8 | Other financial activities |
To see the full business activity and turnover split of Balanced Marketing Private Limited, buy the company report.
Financials of Balanced Marketing Private Limited
FY 2017 filings availableBalanced Marketing Private Limited reported revenue of ₹1.89 Cr (down 22% YoY) for FY 2017.
Compounded Annual Growth Rate (CAGR)
Revenue fell 22% in the latest year. EBITDA fell 76% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | |||
| Other Income | |||
| Total Revenue | ₹1.89 Cr | ||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | ₹55,322 | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | ₹32,527 | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
| Short-term Borrowings | |||
| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
| Investments | |||
| Inventories | |||
| Trade Receivables | |||
| Cash and Bank Balance | |||
| Total Assets | |||
Financial Ratios
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | 0.3% | ||
| Net Profit Margin | 0.2% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
| Debt-to-Equity Ratio | |||
| Interest Coverage Ratio | |||
| Efficiency and Growth | |||
| Asset Turnover | |||
| Receivable Days | |||
| Payable Days | |||
| Inventory Days | |||
| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of Balanced Marketing Private Limited, buy the company report.
Board of directors of Balanced Marketing Private Limited
Balanced Marketing has 2 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pranay Dhelia | Director | 06 Jan 2014 | 12 Years 10 Months | As last reported |
| Ankush Dhelia | Director | 04 Jan 2016 | 10 Years 10 Months | As last reported |
Peer comparison
Balanced Marketing Private Limited is compared with the 10 companies closest to it by revenue in the same principal business activity (other financial activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Unikat Trading Private Limited | ₹1.9 Cr (FY 2025) | 51.0% | Kolkata, West Bengal, India | |||
| Utility Logistic Private Limited | ₹1.9 Cr (FY 2025) | 432.0% | Kolkata, West Bengal, India | |||
| Dr Karthi Chit India Private Limited | ₹1.89 Cr (FY 2024) | 56.0% | Sathyamangalam, Tamil Nadu, India | |||
| Saradhi Chit Funds Private Limited | ₹1.89 Cr (FY 2019) | 29.0% | Warangal, Telangana, India | |||
| Nilgiri Commodities Private Limited. | ₹1.89 Cr (FY 2025) | 11.0% | Kolkata, West Bengal, India | |||
| Balanced Marketing Private Limitedthis company | ₹1.89 Cr (FY 2017) | ₹32,527 | 0.2% | -22.0% | Kolkata, West Bengal, India | |
| Glowmore Finance Pvt.Ltd. | ₹1.89 Cr (FY 2025) | -34.0% | Berhampur Sadar, Odisha, India | |||
| Deepmala Vyapaar Pvt.Ltd. | ₹1.89 Cr (FY 2025) | 296.0% | Kolkata, West Bengal, India | |||
| Nobel Dealcom Private Limited | ₹1.89 Cr (FY 2023) | -18.0% | Kolkata, West Bengal, India | |||
| BKP Commercial India Pvt Ltd | ₹1.89 Cr (FY 2024) | 27.0% | New Delhi, Delhi, India | |||
| Spartans Insurance Surveyors and Loss Assessors Private Limited | ₹1.89 Cr (FY 2024) | 11.0% | Hyderabad, Telangana, India |
To see the full peer comparison of Balanced Marketing Private Limited, buy the company report.
Auditor
Balanced Marketing Private Limited is audited by K.N. GUPTA & ASSOCIATES for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| K.N. GUPTA & ASSOCIATES | FY 2017 | 314038E |
Shareholding
The shareholding of Balanced Marketing Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Balanced Marketing Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Balanced Marketing Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Balanced Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Balanced Marketing Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Balanced Marketing Private Limited has 9 board changes on record since 2011: 2 appointments and 7 cessations. The latest: Ankush Dhelia ceased to be Additional Director on 30 Sep 2016.
Frequently asked questions
Balanced Marketing has been "Amalgamated" (merged) as per MCA records. The company was combined with another entity and no longer exists as a separate legal entity. Business activities, if any, continue under the successor entity.
Balanced Marketing was a private limited company based in Kolkata, West Bengal, India. The company worked in financial activities, within the financial services industry. It was incorporated on 08 April 2011 and is registered under CIN U74999WB2011PTC161582. The company is recorded as amalgamated in MCA records and no longer exists as a legal entity.
Balanced Marketing was incorporated on 08 April 2011. It is registered with the Registrar of Companies, Kolkata.
Balanced Marketing had 2 directors:
- Pranay Dhelia - Director
- Ankush Dhelia - Director
The CIN (Corporate Identification Number) of Balanced Marketing is U74999WB2011PTC161582. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Balanced Marketing is at 4 Lee Road Vaibhav Plaza 1st Floor Room No.11, Kolkata, West Bengal, India – 700020.
The latest financial statements of Balanced Marketing on record with the MCA are for the year ended 31 March 2017. Its last annual general meeting was held on 30 September 2017. Year-wise statements from 2015 are in the company report.
Balanced Marketing operated in the financial services industry, in the financial activities segment.
The peers of Balanced Marketing by revenue are Unikat Trading Private Limited, Utility Logistic Private Limited, Dr Karthi Chit India Private Limited, Saradhi Chit Funds Private Limited, Nilgiri Commodities Private Limited. and 5 more, all in the same principal business activity (other financial activities).
Ankush Dhelia ceased to be Additional Director on 30 Sep 2016. Ankush Dhelia was appointed as Director on 04 Jan 2016. Biman Banerjee ceased to be Director on 04 Jan 2016. Balanced Marketing has 9 board changes on record in total.
Balanced Marketing can be reached at its registered office: 4 Lee Road Vaibhav Plaza 1st Floor Room No.11, Kolkata, West Bengal, India – 700020.
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