- Category
- Micro (2020-21)
- Udyam number
- UDYAM-KR-02-0002195

Baseline Marketing Solutions Private Limited
About Baseline Marketing Solutions Private Limited
Data last updated:
Baseline Marketing Solutions Private Limited is a private limited company based in Shivajinagar, Karnataka, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 23 June 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Bangalore, under CIN U74900KA2015PTC081099. Its GSTIN is 29AAGCB3616C1ZZ (Karnataka).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Anoop Kumar Arjun Phutane and Arjun Phutane.
Its last annual general meeting (AGM) was held on 30 September 2019, and its latest financial statements are for the year ended 31 March 2019. The registered office is at 190 Kamaraj Road Shivanna Shetty Garden Bharathinagar Shivajinagar, Karnataka, India – 560042.
As per the financials filed for FY 2018, the company reported a revenue of ₹2.2 Cr, a growth of 23% compared to the previous year. For the same year it recorded a net profit of ₹94,077 (net margin 0.4%) and EBITDA of ₹10.64 Lakh (EBITDA margin 4.8%).
The company is associated with 1 brand: Rapid Car Spa. Court records list 5 cases involving the company, including 5 filed against it.
Baseline Marketing Solutions Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-KR-02-0002195). The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Recognitions & Rankings of Baseline Marketing Solutions
Contact details
Baseline Marketing Solutions Private Limited's registered office is in Shivajinagar, Karnataka. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address190 Kamaraj Road Shivanna Shetty Garden Bharathinagar Shivajinagar, Karnataka, India – 560042
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Baseline Marketing Solutions Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Baseline Marketing Solutions operates one associated brand: Rapid Car Spa. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Offers eco-friendly waterless car wash services daily at doorstep in Bangalore for cars. | rapidcarspa.com |
Financials of Baseline Marketing Solutions Private Limited
FY 2019 filings availableBaseline Marketing Solutions Private Limited reported revenue of ₹2.2 Cr (up 23% YoY) for FY 2018.
Compounded Annual Growth Rate (CAGR)
Revenue rose 23% in the latest year. EBITDA rose 166% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | ₹2.2 Cr | ||
| Other Income | |||
| Total Revenue | |||
| Cost of Materials Consumed | |||
| Employee Benefit Expense | |||
| Finance Costs | |||
| Depreciation and Amortisation | |||
| Other Expenses | |||
| Total Expenses | |||
| EBITDA | ₹10.64 Lakh | ||
| Profit Before Tax | |||
| Tax Expense | |||
| Net Profit (PAT) | ₹94,077 | ||
| Balance Sheet | |||
| Share Capital | |||
| Reserves and Surplus | |||
| Net Worth (Total Equity) | |||
| Long-term Borrowings | |||
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| Trade Payables | |||
| Total Liabilities | |||
| Fixed Assets | |||
| Investments | |||
| Inventories | |||
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Financial Ratios
| Metrics | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | 4.8% | ||
| Net Profit Margin | 0.4% | ||
| Return on Equity (ROE) | |||
| Return on Capital Employed (ROCE) | |||
| Return on Assets (ROA) | |||
| Liquidity and Debt | |||
| Current Ratio | |||
| Quick Ratio | |||
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| Efficiency and Growth | |||
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| Receivable Days | |||
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| Revenue Growth | |||
| Net Profit Growth | |||
To see the full financial statements and ratios of Baseline Marketing Solutions Private Limited, buy the company report.
Board of directors of Baseline Marketing Solutions Private Limited
Baseline Marketing Solutions has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anoop Kumar Arjun Phutane Also directs: Rapid Auto World (India) (OPC) Private Limited | Director | 23 Jun 2015 | 11 Years 4 Months | Current |
| Arjun Phutane | Director | 23 Jun 2015 | 11 Years 4 Months | Current |
Auditor
Baseline Marketing Solutions Private Limited is audited by B K AGARWAL & CO for the financial year 2018.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| B K AGARWAL & CO | FY 2018 | 014755S |
Shareholding
The shareholding of Baseline Marketing Solutions Private Limited is on record for 4 financial years, the latest being FY 2019, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Baseline Marketing Solutions Private Limited, buy the company report.
Legal cases
Baseline Marketing Solutions Private Limited has 5 court cases on record: 5 filed against it. All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 5 | 5 | 0 |
Cases on record (4 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Ahmedabad, Gujarat | Court case (CR EN) | Filed against the company by Kotak Mahindra Bank Ltd | Disposed |
| District court, Ahmedabad, Gujarat | Criminal complaint | Filed against the company by Kotak Mahindra Bank Ltd | Disposed |
| District court, BENGALURU, Karnataka | Execution petition | Filed against the company by M/S Kotak Mahindra Bank Ltd., Rep. by Legal Manager Savitha S Patil | Disposed |
| District court, Calcutta, West Bengal | Civil suit | Filed against the company by Knab Finance Advisor Pvt Ltd | Disposed |
To see the full case history of Baseline Marketing Solutions Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Baseline Marketing Solutions Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Baseline Marketing Solutions has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 29AAGCB3616C1ZZ | Karnataka | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Baseline Marketing Solutions Private Limited, buy the company report.
Recent activity
Baseline Marketing Solutions Private Limited has 2 board changes on record since 2015: 2 appointments. The latest: Anoop Kumar Arjun Phutane was appointed as Director on 23 Jun 2015.
Frequently asked questions
Baseline Marketing Solutions is an active private limited company based in Shivajinagar, Karnataka, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 23 June 2015 (11+ years old) and is registered under CIN U74900KA2015PTC081099.
Baseline Marketing Solutions has 2 current directors:
- Anoop Kumar Arjun Phutane - Director
- Arjun Phutane - Director
The latest financial statements of Baseline Marketing Solutions on record with the MCA are for the year ended 31 March 2019. Its last annual general meeting was held on 30 September 2019. Year-wise statements from FY 2016 are in the company report.
The GSTIN of Baseline Marketing Solutions is 29AAGCB3616C1ZZ, registered in Karnataka.
The CIN (Corporate Identification Number) of Baseline Marketing Solutions is U74900KA2015PTC081099. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Baseline Marketing Solutions has 5 court cases on record: 5 filed against it.
Baseline Marketing Solutions was incorporated on 23 June 2015, making it 11+ years old. It is registered with the Registrar of Companies, Bangalore.
Anoop Kumar Arjun Phutane was appointed as Director on 23 Jun 2015. Arjun Phutane was appointed as Director on 23 Jun 2015.
Yes, Baseline Marketing Solutions is registered as a micro enterprise under Udyam registration (number: UDYAM-KR-02-0002195).
The registered office of Baseline Marketing Solutions is at 190 Kamaraj Road Shivanna Shetty Garden Bharathinagar Shivajinagar, Karnataka, India – 560042.