About Basic-4 Advertising Private Limited
Data last updated:
Basic-4 Advertising Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 19 June 2002 and has been in existence for over 24 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U74899DL2002PTC115873. Its GSTIN is 07AACCB0235F1ZA (Delhi). The company holds 2 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹15 Lakh and a paid-up capital of ₹7.88 Lakh. It is led by directors including Mathai Samuel and Patricia Ann Samuel.
Its last annual general meeting (AGM) was held on 25 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 27 – J Zamrudpur, New Delhi, Delhi, India – 110048.
As per the financials filed for FY 2025, the company reported a revenue of ₹46.87 Cr, a growth of 149% compared to the previous year. For the same year it recorded a net profit of ₹1.11 Cr (net margin 2.4%) and EBITDA of ₹1.55 Cr (EBITDA margin 3.3%). Revenue has grown at a compounded annual rate (CAGR) of 31% over three years and 6% over five years.
The company has about 4 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Basic4. As per MCA filings, the company has open charges of ₹75 Lakh and satisfied charges of ₹75 Lakh on record. Court records list 1 case involving the company, including 1 filed against it.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website basic4.in.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered Address27 – J Zamrudpur, New Delhi, Delhi, India – 110048
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Basic-4 Advertising Private Limited
The main business activity of Basic-4 Advertising is professional, scientific and technical. In detail, this covers advertising and market research.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Basic-4 Advertising Private Limited FY 2025 filings available
Basic-4 Advertising Private Limited reported revenue of ₹46.87 Cr (up 149% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Basic-4 Advertising Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 6% over five years, including 149% growth in the latest year. EBITDA rose 107% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Basic-4 Advertising Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
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| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹1.55 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹1.11 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
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| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Basic-4 Advertising Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 3.3% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 2.4% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Basic-4 Advertising are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Basic-4 Advertising Private Limited
Basic-4 Advertising Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| HSV Media Private Limited | ₹47.42 Cr (FY 2025) | •••• | •••• | 19.0% | •••• | New Delhi, Delhi, India |
| Mediatech International Private Limited | ₹47.42 Cr (FY 2025) | •••• | •••• | 18.0% | •••• | Delhi, India |
| Think9 Consumer Technologies Private Limited | ₹47.19 Cr (FY 2025) | •••• | •••• | 8.0% | •••• | Mumbai, Maharashtra, India |
| Mogae Consultants Private Limited | ₹46.93 Cr (FY 2025) | •••• | •••• | -2.0% | •••• | Mumbai, Maharashtra, India |
| Glitch Media Private Limited | ₹46.88 Cr (FY 2023) | •••• | •••• | -36.0% | •••• | Mumbai, Maharashtra, India |
| Basic-4 Advertising Private Limited this company | ₹46.87 Cr (FY 2025) | •••• | •••• | 149.0% | •••• | New Delhi, Delhi, India |
| Wallop Advertising Private Limited | ₹46.64 Cr (FY 2025) | •••• | •••• | 36.0% | •••• | Mumbai, Maharashtra, India |
| Hindustan Publicity Private Limited | ₹46.46 Cr (FY 2025) | •••• | •••• | 16.0% | •••• | New Delhi, Delhi, India |
| Big Bang Mediaverse Private Limited | ₹46.19 Cr (FY 2024) | •••• | •••• | -62.0% | •••• | Mumbai, Maharashtra, India |
| Arrow Advertising India Private Limited | ₹46.11 Cr (FY 2025) | •••• | •••• | -34.0% | •••• | Hyderabad, Telangana, India |
| PR Pundit Public Relations Pvt Ltd | ₹46.07 Cr (FY 2024) | •••• | •••• | -21.0% | •••• | Gurgaon, Haryana, India |
Peers are the five companies nearest above and the five nearest below Basic-4 Advertising by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Basic-4 Advertising Private Limited
Basic-4 Advertising Private Limited is audited by SANJEEV BHARGAVA & ASSOCIATES for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| SANJEEV BHARGAVA & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Basic-4 Advertising Private Limited
Basic-4 Advertising has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Mathai Samuel | Director | 19 Jun 2002 | 24 Years 3 Months | Current |
| Patricia Ann Samuel | Director | 19 Jun 2002 | 24 Years 3 Months | Current |
| Jason James Samuel | Director | 31 Oct 2007 | 18 Years 11 Months | Current |
Ownership and Shareholding of Basic-4 Advertising Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Basic-4 Advertising Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 07 Jul 2022 | Axis Bank Limited | ₹50 Lakh | Satisfied |
| 14 Nov 2003 | The Bank of Rajasthan Ltd | ₹25 Lakh | Satisfied |
Total charge records: 2 View all charges
Legal Cases of Basic-4 Advertising Private Limited
Basic-4 Advertising Private Limited has 1 court case on record: 1 filed against it. All case is disposed. Status as checked on 01 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 1 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Central, Delhi | Civil suit | Filed against the company by Cmyk Printech Limited | Disposed |
Full case history
All 1 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at Basic-4 Advertising Private Limited
Basic-4 Advertising Private Limited has a workforce of 4 employees as of Mar 30, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Basic-4 Advertising Private Limited
Basic-4 Advertising Private Limited has 3 board changes on record since 2002: 3 appointments. The latest: Jason James Samuel was appointed as Director on 31 Oct 2007.
Credit Ratings, Litigation & Regulatory Alerts for Basic-4 Advertising Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Basic-4 Advertising Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Basic-4 Advertising Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Basic-4 Advertising Private Limited
Basic-4 Advertising has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCB0235F1ZA | Delhi | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Basic-4 Advertising Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Basic-4 Advertising Private Limited
Basic-4 Advertising is an active private limited company based in New Delhi, Delhi, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 19 June 2002 (24+ years old) and is registered under CIN U74899DL2002PTC115873.
Basic-4 Advertising reported revenue of ₹46.87 Cr for FY 2025 (up 149% YoY).
Basic-4 Advertising has 3 current directors:
- Mathai Samuel - Director
- Patricia Ann Samuel - Director
- Jason James Samuel - Director
Basic-4 Advertising reported a net profit of ₹1.11 Cr (net margin 2.4%) and EBITDA of ₹1.55 Cr (EBITDA margin 3.3%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Basic-4 Advertising is 31% over three years and 6% over five years. In the latest year (FY 2025) revenue rose 149%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Basic-4 Advertising is 07AACCB0235F1ZA, registered in Delhi. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
The CIN (Corporate Identification Number) of Basic-4 Advertising is U74899DL2002PTC115873. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Basic-4 Advertising has 1 court case on record: 1 filed against it.
Basic-4 Advertising was incorporated on 19 June 2002, making it 24+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Basic-4 Advertising by revenue are HSV Media Private Limited, Mediatech International Private Limited, Think9 Consumer Technologies Private Limited, Mogae Consultants Private Limited, Glitch Media Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Jason James Samuel was appointed as Director on 31 Oct 2007. Mathai Samuel was appointed as Director on 19 Jun 2002. Patricia Ann Samuel was appointed as Director on 19 Jun 2002.