
About Bell Atoz Private Limited
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Bell Atoz Private Limited is a private limited company based in New Delhi, Delhi, India, recognised as a startup by DPIIT. It operates in the food and beverage distribution segment of the food and beverages sector. It was incorporated on 16 October 2018 and has been in existence for over 8 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U15549DL2018PTC340616. Its GSTIN is 07AAICB0721A1ZF (Delhi).
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹2 Lakh. It was formerly known as Belly Button Foodworks Private Limited. It is led by directors Abhay Deep and Abhishek Mahesh.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Plot No 1 – C/2 Kh.No.881 D – Block, Shyam Vihar Phase – 1 Near Khatu Shyam Mandir, New Delhi, Delhi, India – 110043.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.39 Cr, a decline of 55% compared to the previous year. For the same year it recorded a net profit of ₹3.98 Lakh (net margin 2.9%) and EBITDA of ₹1.15 Lakh (EBITDA margin 0.8%). Revenue has grown at a compounded annual rate (CAGR) of 4% over three years and 76% over five years.
Bell Atoz Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-10-0001570). For more details, the company can be reached via its website bellybutton.co.in.
Company details
Recognitions & Rankings of Bell Atoz
- Category
- Micro (2024-25)
- Udyam number
- UDYAM-DL-10-0001570
Contact details
Bell Atoz Private Limited's registered office is in New Delhi, Delhi. Its website is bellybutton.co.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressPlot No 1 – C/2 Kh.No.881 D – Block, Shyam Vihar Phase – 1 Near Khatu Shyam Mandir, New Delhi, Delhi, India – 110043
- IndustryFood and Beverages, Food & Beverage Retail & Distribution
To see the full contact details of Bell Atoz Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Bell Atoz is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Bell Atoz Private Limited, buy the company report.
Financials of Bell Atoz Private Limited
FY 2025 filings availableBell Atoz Private Limited reported revenue of ₹1.39 Cr (down 55% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue fell 55% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 76%. EBITDA fell 96% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹1.15 Lakh | ||||
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| Net Profit (PAT) | ₹3.98 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA Margin | 0.8% | ||||
| Net Profit Margin | 2.9% | ||||
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To see the full financial statements and ratios of Bell Atoz Private Limited, buy the company report.
Board of directors of Bell Atoz Private Limited
Bell Atoz has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Abhay Deep | Director | 16 Oct 2018 | 8 Years 0 Months | Current |
| Abhishek Mahesh Also directs: Picture Time Digiplex Private Limited | Director | 16 Oct 2018 | 8 Years 0 Months | Current |
Auditor
Bell Atoz Private Limited is audited by BANSAL MANGAL SINGHAL & GOYAL for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| BANSAL MANGAL SINGHAL & GOYAL | FY 2023 | 012867C |
Shareholding
The shareholding of Bell Atoz Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Bell Atoz Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Bell Atoz Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Bell Atoz Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Bell Atoz has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AAICB0721A1ZF | Delhi | Active | 28 Mar 2019 |
To see the full GST registrations and return filing status of Bell Atoz Private Limited, buy the company report.
Recent activity
Bell Atoz Private Limited has 2 board changes on record since 2018: 2 appointments. The latest: Abhay Deep was appointed as Director on 16 Oct 2018.
Frequently asked questions
Bell Atoz is an active private limited company based in New Delhi, Delhi, India. The company works in food and beverage retail and distribution, within the food and beverages industry. It was incorporated on 16 October 2018 (8+ years old) and is registered under CIN U15549DL2018PTC340616.
Bell Atoz has 2 current directors:
- Abhay Deep - Director
- Abhishek Mahesh - Director
The latest financial statements of Bell Atoz on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2019 are in the company report.
The GSTIN of Bell Atoz is 07AAICB0721A1ZF, registered in Delhi.
The CIN (Corporate Identification Number) of Bell Atoz is U15549DL2018PTC340616. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Bell Atoz was incorporated on 16 October 2018, making it 8+ years old. It is registered with the Registrar of Companies, Delhi.
Abhay Deep was appointed as Director on 16 Oct 2018. Abhishek Mahesh was appointed as Director on 16 Oct 2018.
Yes, Bell Atoz is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Yes, Bell Atoz is registered as a micro enterprise under Udyam registration (number: UDYAM-DL-10-0001570).
Bell Atoz can be reached through the website bellybutton.co.in. Its registered office is in New Delhi, Delhi, India.

