About Blis Ad Platform Private Limited
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Blis Ad Platform Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Blis Global Limited (Formerly Blis Media Limited). It operates in the consumer and professional services segment of the travel and hospitality sector. It was incorporated on 03 July 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2015PTC390025. Its GSTIN is 27AAFCV1647Q1ZO (Maharashtra). The company holds 2 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Jagdish Narnappa Kotian and Frederick Leo Williams Jr.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹7.72 Cr, a decline of 34% compared to the previous year. For the same year it recorded a net profit of ₹40.18 Lakh (net margin 5.2%) and EBITDA of ₹79.23 Lakh (EBITDA margin 10.3%). Revenue has grown at a compounded annual rate (CAGR) of 5% over three years.
The company has about 79 employees on its provident fund (EPFO) records.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website blis.com.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered AddressLevel 5 Raheja Titanium Western Express Highway, Ram Nagar Goregaon East, Mumbai, Maharashtra, India – 400063
- IndustryTravel and Hospitality, Consumer Professional Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business Activity of Blis Ad Platform Private Limited
The main business activity of Blis Ad Platform is professional, scientific and technical activities. In detail, this covers advertising and market research.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, scientific and technical activities | 73 | Advertising and market research | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Blis Ad Platform Private Limited FY 2025 filings available
Blis Ad Platform Private Limited reported revenue of ₹7.72 Cr (down 34% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Blis Ad Platform Private Limited
Revenue fell 34% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 5%. EBITDA rose 28% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Blis Ad Platform Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹79.23 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹40.18 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
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| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Blis Ad Platform Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 10.3% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 5.2% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Blis Ad Platform are in the company report.
Financial statements from FY 2016
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Blis Ad Platform Private Limited
Blis Ad Platform Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Advertising Agencies). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Creadoras Digital Private Limited | ₹7.79 Cr (FY 2025) | •••• | •••• | 166.0% | •••• | Bangalore, Karnataka, India |
| Momentum Solutions Private Limited | ₹7.78 Cr (FY 2019) | •••• | •••• | -7.0% | •••• | Mumbai, Maharashtra, India |
| Market Pulse Technologies Private Limited | ₹7.78 Cr (FY 2024) | •••• | •••• | 11.0% | •••• | Mumbai, Maharashtra, India |
| Softway Consultancy Private Limited | ₹7.76 Cr (FY 2025) | •••• | •••• | -15.0% | •••• | Kolkata, West Bengal, India |
| Iic Interactive Labs Private Limited | ₹7.72 Cr (FY 2024) | •••• | •••• | 18.0% | •••• | Mumbai, Maharashtra, India |
| Blis Ad Platform Private Limited this company | ₹7.72 Cr (FY 2025) | •••• | •••• | -34.0% | •••• | Mumbai, Maharashtra, India |
| M M I Softwares Private Limited | ₹7.72 Cr (FY 2025) | •••• | •••• | 20.0% | •••• | New Delhi, Delhi, India |
| Sangorish Business Hub Private Limited | ₹7.71 Cr (FY 2022) | •••• | •••• | 238.0% | •••• | Bangalore, Karnataka, India |
| Walnut Folks Private Limited | ₹7.7 Cr (FY 2025) | •••• | •••• | -12.0% | •••• | Nagpur, Maharashtra, India |
| Cadran Icp (India) Private Limited | ₹7.69 Cr (FY 2024) | •••• | •••• | 34.0% | •••• | Mumbai, Maharashtra, India |
| Glacier Concern Advertising Private Limited | ₹7.69 Cr (FY 2024) | •••• | •••• | 35.0% | •••• | Indore, Madhya Pradesh, India |
Peers are the five companies nearest above and the five nearest below Blis Ad Platform by revenue in the Media and Publishing industry (Advertising Agencies), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Blis Ad Platform Private Limited
Blis Ad Platform Private Limited is audited by KRGS & ASSOCIATES for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| KRGS & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Blis Ad Platform Private Limited
Blis Ad Platform has 2 current directors and 5 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jagdish Narnappa Kotian | Director | 29 Jun 2018 | 8 Years 3 Months | Current |
| Frederick Leo Williams Jr Also directs: Tmus India Private Limited | Director | 11 Jul 2025 | 1 Years 3 Months | Current |
Ownership and Shareholding of Blis Ad Platform Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Blis Ad Platform Private Limited
Blis Ad Platform Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Blis Ad Platform Private Limited
Blis Ad Platform Private Limited has a workforce of 79 employees as of Apr 01, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
CIN History of Blis Ad Platform Private Limited
Blis Ad Platform has one previous CIN (Corporate Identification Number): U74999DL2015PTC282375. The current CIN is U74999MH2015PTC390025, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74999MH2015PTC390025 | Current |
| U74999DL2015PTC282375 | Previous |
News related to Blis Ad Platform Private Limited
Recent Activity on Blis Ad Platform Private Limited
Blis Ad Platform Private Limited has 8 board changes on record since 2018: 3 appointments and 5 cessations. The latest: Frederick Leo Williams Jr was appointed as Director on 11 Jul 2025.
Credit Ratings, Litigation & Regulatory Alerts for Blis Ad Platform Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Blis Ad Platform Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Blis Ad Platform Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Blis Ad Platform Private Limited
Blis Ad Platform has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAFCV1647Q1ZO | Maharashtra | Active | 03 Mar 2020 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Blis Ad Platform Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Blis Ad Platform Private Limited
Blis Ad Platform is an active private limited company based in Mumbai, Maharashtra, India. The company works in consumer professional services, within the travel and hospitality industry. It was incorporated on 03 July 2015 (11+ years old) and is registered under CIN U74999MH2015PTC390025.
Blis Ad Platform reported revenue of ₹7.72 Cr for FY 2025 (down 34% YoY).
Blis Ad Platform has 2 current directors:
- Jagdish Narnappa Kotian - Director
- Frederick Leo Williams Jr - Director
Blis Ad Platform reported a net profit of ₹40.18 Lakh (net margin 5.2%) and EBITDA of ₹79.23 Lakh (EBITDA margin 10.3%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Blis Ad Platform is 5% over three years. In the latest year (FY 2025) revenue fell 34%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Blis Ad Platform is 27AAFCV1647Q1ZO, registered in Maharashtra. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
The CIN (Corporate Identification Number) of Blis Ad Platform is U74999MH2015PTC390025. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Blis Ad Platform was incorporated on 03 July 2015, making it 11+ years old. It is registered with the Registrar of Companies, Mumbai.
The peers of Blis Ad Platform by revenue are Creadoras Digital Private Limited, Momentum Solutions Private Limited, Market Pulse Technologies Private Limited, Softway Consultancy Private Limited, Iic Interactive Labs Private Limited and 5 more, all in the Media and Publishing industry (Advertising Agencies).
Frederick Leo Williams Jr was appointed as Director on 11 Jul 2025. Tejash Mahendra Tanna ceased to be Additional Director on 04 Aug 2020. Gregor Donald Isbister ceased to be Additional Director on 29 Sep 2018. Blis Ad Platform has 8 board changes on record in total.
Blis Ad Platform can be reached through the website blis.com. Its registered office is in Mumbai, Maharashtra, India.