Bluebell Mercantiles Private Limited
About Bluebell Mercantiles Private Limited
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Bluebell Mercantiles Private Limited is a private limited company based in Delhi, India. It operates in the hotel and accommodation services segment of the travel and hospitality sector. It was incorporated on 05 October 2005 and has been in existence for over 21 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2005PTC141471. Its GSTIN is 09AACCB9870G1ZD (Uttar Pradesh). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Anju Choudhary and Rajeev Choudhary.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 1/9435 G/F Mohan Park Naveen Shahdara, Delhi, India – 110032.
As per the financials filed for FY 2025, the company reported a revenue of ₹23.64 Lakh, a decline of 75% compared to the previous year. For the same year it recorded a net loss of ₹6.64 Lakh (net margin -28.1%) and EBITDA of -₹1.15 Lakh (EBITDA margin -4.8%). Revenue has declined at a compounded annual rate (CAGR) of 22% over three years and 14% over five years.
As per MCA filings, the company has open charges of ₹5.55 Cr on record. Court records list 1 case involving the company, including 1 filed against it.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Bluebell Mercantiles Private Limited's registered office is in Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered Address1/9435 G/F Mohan Park Naveen Shahdara, Delhi, India – 110032
- IndustryTravel and Hospitality, Hotel & Accommodation Services
To see the full contact details of Bluebell Mercantiles Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Bluebell Mercantiles is accommodation and food service activities. In detail, this covers accommodation.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| I | Accommodation and Food service activities | 55 | Accommodation |
To see the full business activity and turnover split of Bluebell Mercantiles Private Limited, buy the company report.
Financials of Bluebell Mercantiles Private Limited
FY 2025 filings availableBluebell Mercantiles Private Limited reported revenue of ₹23.64 Lakh (down 75% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 14% over five years, including a 75% fall in the latest year. EBITDA fell 110% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹1.15 Lakh | ||||
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| Net Profit (PAT) | -₹6.64 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | -4.8% | ||||
| Net Profit Margin | -28.1% | ||||
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To see the full financial statements and ratios of Bluebell Mercantiles Private Limited, buy the company report.
Board of directors of Bluebell Mercantiles Private Limited
Bluebell Mercantiles has 3 current directors and 9 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anju Choudhary Also directs: Vertex Mobility Services Private Limited | Director | 01 Sep 2012 | 14 Years 2 Months | Current |
| Rajeev Choudhary Also directs: Empress Transfreight LLP, Colours Mobility Private Limited, Alpines HR Solutions Private Limited and 2 more | Director | 01 Feb 2011 | 15 Years 9 Months | Current |
| Sandeep Choudhary Also directs: Choudhary Tours and Travels Private Limited | Director | 01 Feb 2011 | 15 Years 9 Months | Current |
Auditor
Bluebell Mercantiles Private Limited is audited by GGM & Associates for the financial year 2022.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| GGM & Associates | FY 2022 | 016962C |
Shareholding
The shareholding of Bluebell Mercantiles Private Limited is on record for 5 financial years, the latest being FY 2022, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Bluebell Mercantiles Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 10 Dec 2012 | 10397224 | Hdfc Bank Limited | ₹5.55 Cr | Open |
To see the full charge records of Bluebell Mercantiles Private Limited, buy the company report.
Total charge records: 1 View all charges
Legal cases
Bluebell Mercantiles Private Limited has 1 court case on record: 1 filed against it. All case is disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 1 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Gautam Buddha Nagar, Uttar Pradesh | Criminal case | Filed against the company by State Government | Disposed |
To see the full case history of Bluebell Mercantiles Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Bluebell Mercantiles Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Bluebell Mercantiles has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 09AACCB9870G1ZD | Uttar Pradesh | Active | 21 Jul 2017 |
| 03AACCB9870G1ZP | Punjab | Active | 19 Apr 2023 |
To see the full GST registrations and return filing status of Bluebell Mercantiles Private Limited, buy the company report.
Recent activity
Bluebell Mercantiles Private Limited has 21 board changes on record since 2005: 12 appointments and 9 cessations. The latest: Anju Choudhary was appointed as Director on 01 Sep 2012.
14 earlier events are in the company report.
Frequently asked questions
Bluebell Mercantiles is an active private limited company based in Delhi, India. The company works in hotel and accommodation services, within the travel and hospitality industry. It was incorporated on 05 October 2005 (21+ years old) and is registered under CIN U51909DL2005PTC141471.
Bluebell Mercantiles has 3 current directors:
- Anju Choudhary - Director
- Rajeev Choudhary - Director
- Sandeep Choudhary - Director
The latest financial statements of Bluebell Mercantiles on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Bluebell Mercantiles is 09AACCB9870G1ZD, registered in Uttar Pradesh. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 03AACCB9870G1ZP (Punjab).
The CIN (Corporate Identification Number) of Bluebell Mercantiles is U51909DL2005PTC141471. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Bluebell Mercantiles has 1 court case on record: 1 filed against it.
Bluebell Mercantiles was incorporated on 05 October 2005, making it 21+ years old. It is registered with the Registrar of Companies, Delhi.
Anju Choudhary was appointed as Director on 01 Sep 2012. Kusumjeet Kaur ceased to be Director on 01 Sep 2012. Sanjay Balyan ceased to be Director on 01 Sep 2012. Bluebell Mercantiles has 21 board changes on record in total.
The registered office of Bluebell Mercantiles is at 19435 GF Mohan Park Naveen Shahdara, Delhi, India – 110032.
Bluebell Mercantiles operates in the travel and hospitality industry, in the hotel and accommodation services segment.
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