Brand Ideation Private Limited
About Brand Ideation Private Limited
Data last updated:
Brand Ideation Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 18 February 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74990MH2012PTC227158.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Shilpi Sunil Mehra and Aishani Mehra.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Mumbai, Maharashtra.
The current compliance status is marked as compliant by the Registrar of Companies.
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- Registered AddressFlat No. 1506 15th Floor B – Wing Raj Grandeur Hiranandani Hospital Road Tirandaz Vill, Age Powai, Mumbai, Maharashtra, India – 400076
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Financials of Brand Ideation Private Limited FY 2024 filings available
Brand Ideation Private Limited reported revenue of ₹2,510 for FY 2017.
Financial Statement Summary of Brand Ideation Private Limited
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profit and Loss Statement | |||
| Revenue from Operations | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• |
| Total Revenue | ₹2,510 | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• |
| EBITDA | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• |
| Net Profit (PAT) | •••• | •••• | •••• |
| Balance Sheet | |||
| Share Capital | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• |
Financial Ratios of Brand Ideation Private Limited
| Metrics | FY 2016-17 | FY 2015-16 | FY 2014-15 |
|---|---|---|---|
| Profitability | |||
| EBITDA Margin | •••• | •••• | •••• |
| Net Profit Margin | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• |
| Liquidity and Debt | |||
| Current Ratio | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• |
| Efficiency and Growth | |||
| Asset Turnover | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Brand Ideation are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Auditor Details of Brand Ideation Private Limited
Brand Ideation Private Limited is audited by HEMAL PARIKH & CO for the financial year 2017.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| HEMAL PARIKH & CO | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Brand Ideation Private Limited
Brand Ideation has 3 current directors and 1 former director. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shilpi Sunil Mehra Also directs: SQ. Metre Real Estate Private Limited | Director | 18 Feb 2012 | 14 Years 7 Months | Current |
| Aishani Mehra Also directs: Korpbiz Private Limited, Ultra Hitech Structures and Cabins LLP | Director | 18 Feb 2012 | 14 Years 7 Months | Current |
| Sunil Jagdishchand Mehra Also directs: SQ. Metre Real Estate Private Limited, Korpbiz Private Limited | Director | 18 Feb 2012 | 14 Years 7 Months | Current |
Ownership and Shareholding of Brand Ideation Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Brand Ideation Private Limited
Brand Ideation Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Brand Ideation Private Limited
Employment history and EPFO contributions of people linked to Brand Ideation.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Brand Ideation Private Limited
Brand Ideation Private Limited has 4 board changes on record since 2012: 3 appointments and 1 cessation. The latest: Shradha Nirav Virani ceased to be Director on 18 Aug 2015.
Credit Ratings, Litigation & Regulatory Alerts for Brand Ideation Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Brand Ideation Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Brand Ideation Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Brand Ideation Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Brand Ideation Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Brand Ideation Private Limited
Brand Ideation is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 18 February 2012 (14+ years old) and is registered under CIN U74990MH2012PTC227158.
Brand Ideation has 3 current directors:
- Shilpi Sunil Mehra - Director
- Aishani Mehra - Director
- Sunil Jagdishchand Mehra - Director
The CIN (Corporate Identification Number) of Brand Ideation is U74990MH2012PTC227158. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Brand Ideation was incorporated on 18 February 2012, making it 14+ years old. It is registered with the Registrar of Companies, Mumbai.
Shradha Nirav Virani ceased to be Director on 18 Aug 2015. Aishani Mehra was appointed as Director on 18 Feb 2012. Shilpi Sunil Mehra was appointed as Director on 18 Feb 2012. Brand Ideation has 4 board changes on record in total.
The registered office of Brand Ideation is at Flat No. 1506 15th Floor B – Wing Raj Grandeur Hiranandani Hospital Road Tirandaz Vill, Age Powai, Mumbai, Maharashtra, India – 400076.
Brand Ideation has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh.
Brand Ideation operates in the media and publishing industry, in the advertising agencies and media services segment.
No. Brand Ideation is not listed on any stock exchange. It is an unlisted company.
The compliance status of Brand Ideation is compliant as of 16 July 2026. The company is actively filing with the Registrar of Companies.