About Cel Marketing Pvt Ltd
Data last updated:
Cel Marketing Pvt Ltd is a private limited company based in Kochi, Kerala, India. It operates in the automobile dealership and trading segment of the automotive sector. It was incorporated on 22 December 1994 and has been in existence for over 32 years.
The company is registered with the Registrar of Companies (ROC), Ernakulam, under CIN U52599KL1994PTC008488. Its GSTIN is 32AAACC9652M1ZG (Kerala).
The company has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹22.99 Lakh. It is led by directors including Poikadu Gopala Pillai Sadasivanpillai (Managing Director) and Krishnakumar Vazhakalayil Vasupillai (Managing Director).
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Kochi, Kerala.
As per the financials filed for FY 2025, the company reported a revenue of ₹49.69 Cr, a growth of 6% compared to the previous year. For the same year it recorded a net profit of ₹2.23 Cr (net margin 4.5%) and EBITDA of ₹3.48 Cr (EBITDA margin 7%). Revenue has grown at a compounded annual rate (CAGR) of 14% over three years and 14% over five years.
The company has about 39 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Cochin Exports Group. As per MCA filings, the company has open charges of ₹3 Cr on record. Court records list 18 cases involving the company, including 18 filed by the company; 6 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website celgroup.co.in.
- EmailLocked
- TelephoneLocked
- Website
- Social MediaLocked
- Registered AddressCochin House 46/3387A Edappally – Thrippunithura Road Vennala P, O, Kochi, Kerala, India – 682028
- IndustryAutomotive, Auto Dealership & Trading
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Cel Marketing Pvt Ltd
The main business activity of Cel Marketing is trade. In detail, this covers wholesale trading.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Cel Marketing Pvt Ltd FY 2025 filings available
Cel Marketing Pvt Ltd reported revenue of ₹49.69 Cr (up 6% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Cel Marketing Pvt Ltd
Revenue has grown at a compounded annual rate (CAGR) of 14% over five years, including 6% growth in the latest year. EBITDA rose 27% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Cel Marketing Pvt Ltd
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹3.48 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹2.23 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Cel Marketing Pvt Ltd
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 7% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 4.5% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Cel Marketing are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Cel Marketing Pvt Ltd
Cel Marketing Pvt Ltd is compared with the companies closest to it by revenue in the Automobiles industry (Auto and Components Dealers). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| MCS Auto Private Limited | ₹49.89 Cr (FY 2025) | •••• | •••• | 9.0% | •••• | Uttar Pradesh, India |
| The British Motor Car Company (1934) Private Limited | ₹49.89 Cr (FY 2025) | •••• | •••• | 11.0% | •••• | Delhi, India |
| Signature Automobiles India Private Limited | ₹49.87 Cr (FY 2025) | •••• | •••• | -16.0% | •••• | Kannur, Kerala, India |
| Swami Auto Care Private Limited | ₹49.84 Cr (FY 2025) | •••• | •••• | -7.0% | •••• | Chandigarh, India |
| Shri Shakti Agencies Private Limited | ₹49.7 Cr (FY 2024) | •••• | •••• | 72.0% | •••• | Agra, Uttar Pradesh, India |
| Cel Marketing Pvt Ltd this company | ₹49.69 Cr (FY 2025) | •••• | •••• | 6.0% | •••• | Kochi, Kerala, India |
| Swapnapurti Motors Private Limited | ₹49.68 Cr (FY 2024) | •••• | •••• | -36.0% | •••• | Sangli, Maharashtra, India |
| Insperon Autocraft Industries Private Limited | ₹49.63 Cr (FY 2024) | •••• | •••• | 8.0% | •••• | Chinchwad, Maharashtra, India |
| Maks EV Private Limited | ₹49.61 Cr (FY 2024) | •••• | •••• | 706.0% | •••• | Pune, Maharashtra, India |
| Dream Autoriders India Private Limited | ₹49.56 Cr (FY 2025) | •••• | •••• | 45.0% | •••• | Solapur, Maharashtra, India |
| Shanti Kangan Motors Private Limited | ₹49.51 Cr (FY 2025) | •••• | •••• | 44.0% | •••• | Hyderabad, Telangana, India |
Peers are the five companies nearest above and the five nearest below Cel Marketing by revenue in the Automobiles industry (Auto and Components Dealers), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Cel Marketing Pvt Ltd
Cel Marketing Pvt Ltd is audited by ASA & ASSOCIATES LLP for the financial year 2022.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| ASA & ASSOCIATES LLP | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Cel Marketing Pvt Ltd
Cel Marketing has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Poikadu Gopala Pillai Sadasivanpillai | Managing Director | 22 Dec 1994 | 31 Years 9 Months | Current |
| Krishnakumar Vazhakalayil Vasupillai | Managing Director | 22 Dec 1994 | 31 Years 9 Months | Current |
| Gopala Pllai Chandrasekharan Pillai Also directs: Cel Trading and Agencies Private Limited, Cochin Exports P Ltd, Cel Infra Services Private Limited and 1 more | Director | 28 Sep 2012 | 14 Years 0 Months | Current |
Ownership and Shareholding of Cel Marketing Pvt Ltd
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Cel Marketing Pvt Ltd
| Date | Lender | Amount | Status |
|---|---|---|---|
| 27 Sep 2025 | Others | ₹2 Cr | Open |
| 27 Sep 2004 | State Bank of India | ₹1 Cr | Open |
Total charge records: 2 View all charges
Legal Cases of Cel Marketing Pvt Ltd
Cel Marketing Pvt Ltd has 18 court cases on record: 18 filed by Cel Marketing. 6 cases are pending and 12 are disposed. Status as checked between 30 Sep 2026 and 03 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 18 | 0 | 6 |
Cases on record (5 of 18)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Ernakulam, Kerala | Criminal case | Filed by the company against Vigo Biotechdairy Private Limited | Disposed |
| District court, Ernakulam, Kerala | Criminal complaint | Filed by the company against an individual | Pending |
| District court, Ernakulam, Kerala | Criminal complaint | Filed by the company against an individual | Pending |
| District court, Ernakulam, Kerala | Criminal complaint | Filed by the company against an individual | Pending |
| District court, Ernakulam, Kerala | Criminal complaint | Filed by the company against an individual | Pending |
Full case history
All 18 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Associated Brands with Cel Marketing Pvt Ltd
Cel Marketing operates one associated brand: Cochin Exports Group. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Distributes automotive spares, accessories, batteries, and electrical goods across regions. | cochinexports.com |
Employees and EPFO Compliance at Cel Marketing Pvt Ltd
Cel Marketing Pvt Ltd has a workforce of 39 employees as of Apr 07, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Cel Marketing Pvt Ltd
Cel Marketing Pvt Ltd has 5 board changes on record since 1994: 3 appointments and 2 cessations. The latest: Krishnakumar Vazhakalayil Vasupillai ceased to be Director on 03 Sep 2022.
Credit Ratings, Litigation & Regulatory Alerts for Cel Marketing Pvt Ltd
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Cel Marketing Pvt Ltd
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Cel Marketing Pvt Ltd
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Cel Marketing Pvt Ltd
Cel Marketing has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 32AAACC9652M1ZG | Kerala | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Cel Marketing Pvt Ltd
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Cel Marketing Pvt Ltd
Cel Marketing is an active private limited company based in Kochi, Kerala, India. The company works in auto dealership and trading, within the automotive industry. It was incorporated on 22 December 1994 (32+ years old) and is registered under CIN U52599KL1994PTC008488.
Cel Marketing reported revenue of ₹49.69 Cr for FY 2025 (up 6% YoY).
Cel Marketing has 3 current directors:
- Poikadu Gopala Pillai Sadasivanpillai - Managing Director
- Krishnakumar Vazhakalayil Vasupillai - Managing Director
- Gopala Pllai Chandrasekharan Pillai - Director
Cel Marketing reported a net profit of ₹2.23 Cr (net margin 4.5%) and EBITDA of ₹3.48 Cr (EBITDA margin 7%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Cel Marketing is 14% over three years and 14% over five years. In the latest year (FY 2025) revenue rose 6%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Cel Marketing is 32AAACC9652M1ZG, registered in Kerala.
The CIN (Corporate Identification Number) of Cel Marketing is U52599KL1994PTC008488. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Cel Marketing has 18 court cases on record: 18 filed by the company. 6 are pending.
Cel Marketing was incorporated on 22 December 1994, making it 32+ years old. It is registered with the Registrar of Companies, Ernakulam.
The peers of Cel Marketing by revenue are MCS Auto Private Limited, The British Motor Car Company (1934) Private Limited, Signature Automobiles India Private Limited, Swami Auto Care Private Limited, Shri Shakti Agencies Private Limited and 5 more, all in the Automobiles industry (Auto and Components Dealers).
Krishnakumar Vazhakalayil Vasupillai ceased to be Director on 03 Sep 2022. Poikadu Gopala Pillai Sadasivanpillai ceased to be Director on 03 Sep 2022. Gopala Pllai Chandrasekharan Pillai was appointed as Director on 28 Sep 2012. Cel Marketing has 5 board changes on record in total.