Choice E-Commerce Private Limited - Company Profile

It is a e-commerce private limited company based in Mumbai, Maharashtra, India, established in 2015.

2015 Mumbai, Maharashtra, India Amalgamated

Last Updated: July 21, 2025

About Choice E-Commerce Private Limited

Choice E-Commerce Private Limited, a amalgamated private limited company, was established on 14 July 2015 in Mumbai, Maharashtra, India. Engaging in general e-commerce platforms within the e-commerce sector, it holds CIN: U74900MH2015PTC266602. Registered under ROC Roc Mumbai. it is unlisted. It has an authorized capital of ₹4.90 Cr and a paid-up capital of ₹3.83 Cr.

It upholds a compliant status. Its leadership includes Manoj Kumar Laddha (Director), Kanhaiya Lal Punglia (Director), Pramod Mahadevlal Jain (Director). Past directors included Jitendra Shantaram Berde, Rakesh Shivdas Kanojiya, Yogesh Shrinivas Jadhav. Its latest AGM occurred on 30 November 2021, with the balance sheet filed on 31 March 2021. It is based at 602, 6Th Flr, Ghaswalla Tower Co. Op Housing Soc, P. G. Solanki Path, Grant Road, Mumbai, Maharashtra, 400007.

Company Details

CIN/LLPIN
U74900MH2015PTC266602
Registration Number
266602
Incorporation Date
14 July 2015
Authorized Capital
₹4.90 Cr
Paid-Up Capital
₹3.83 Cr
ROC Code
Roc Mumbai
Listing Status
Unlisted
Company Status
Amalgamated

Key Metrics

Authorised Capital ₹ 4.90 Cr as on 21-07-2025
Paid Up Capital ₹ 3.83 Cr as on 21-07-2025
Company Age 10 Year, 6 Months
Last Filing with ROC 31 Mar 2021
Revenue Growth **** 178.03% (FY 2020)
Profit Growth **** 100.95% (FY 2020)
Ebitda **** 99.87% (FY 2020)
Net Worth 556012.72% (FY 2020)
Total Assets **** 84770.69% (FY 2020)

Comprehensive Company Insights

Explore comprehensive insights into Choice E-Commerce Private Limited — covering financial performance, compliance records, Competitor, shareholding patterns, directors, key metrics, and litigation history. Unlock to see detailed insights and stay informed.

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Who are the key members and board of directors at Choice E-Commerce Private Limited?

Current Directors

Name	Designation	Appointment Date	Status
Manoj Kumar Laddha	Director	05 May 2020	Current
Kanhaiya Lal Punglia	Director	24 Feb 2020	Current
Pramod Mahadevlal Jain	Director	09 Oct 2020	Current

Past Directors

Name	Designation	Cessation	Status
Pramod Abcsdd	Additional Director	27 Dec 2018	Past
Pramod Abcsdd	Additional Director	27 Dec 2018	Past
Pramod Abcsdd	Director	23 Mar 2016	Past
Pramod Abcsdd	Director	30 Dec 2020	Past
Pramod Abcsdd	Director	30 Dec 2020	Past
Pramod Abcsdd	Additional Director	30 Nov 2021	Past

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Financial Performance of Choice E-Commerce.

Choice E-Commerce Private Limited, for the financial year ended 2020, experienced significant growth in revenue, with a 178.03% increase. The company also saw a substantial improvement in profitability, with a 100.95% increase in profit. The company's net worth Soared by an impressive increase of 556012.72%.

Date	Amount	Transaction Name	Valuation	Lead Investors	Investors
Jul, 2021	Amount	Post-IPO - Grab	Valuation	investors	Emtek
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners
Jan, 2021	Amount	Post-IPO - Grab	Valuation	investors	Hana Financial Group , GGV Capital
Feb, 2021	Amount	Post-IPO - Grab	Valuation	investors	Signite Partners

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Key Matrics
Balance Sheet
Profit and Loss
Cash Flow
Ratios

Metrics

(FY 2023)

YOY Growth

(FY 2022)

(FY 2021)

(FY 2020)

(FY 2019)

Total Revenue

********

178.03%

*******

Revenue from Operations

*******

Total Assets

*******

84770.69%

*******

Profit or Loss

*******

100.95%

*******

Net Worth

*******

556012.72%

*******

EBITDA

*******

99.87%

*******

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What is the Ownership and Shareholding Structure of Choice E-Commerce?

In 2019, Choice E-Commerce had a promoter holding of 100.00%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Shareholding Pattern (FY 2024)

Promoters: 92.83%
Public: 4.10%
Others: 3.07%

Shareholding Pattern over the Year

	FY (2024)	FY (2023)	FY (2022)	FY (2021)	FY (2020)
Promoters	92.83	94.62	94.55	94.55	94.55
Public	4.10	3.89	3.95	3.96	3.98
Others	3.07	1.49	1.50	1.49	1.47

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How Many Employees Work at Choice E-Commerce?

Unlock and access historical data on people associated with Choice E-Commerce, such as employment history, contributions to the Employees' Provident Fund Organization (EPFO), and related information.

Employee Date	Number of Employees
2020	78,000
2021	80,500
2022	83,200
2023	86,000
2024	89,500
2025	92,000

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Deals i

Gain comprehensive insights into the Deals and Valuation data of Choice E-Commerce, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Choice E-Commerce's trajectory.

Rating

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Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.

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Latest Updates, News, and FAQs on Choice E-Commerce

Recent Activity within the Organization

Annual General Meeting

The activity Choice E-Commerce Private Limited last Annual general meeting of members was held on 30 Nov 2021 as per latest MCA records. was completed.
30 Nov 2021
Balance Sheet

The activity Choice E-Commerce Private Limited has filed its annual Financial statements for the year ended 31 Mar 2021 with Roc Mumbai. was completed.
31 Mar 2021
Director Appointment

The activity Pramod Mahadevlal Jain was appointed as a Director was appointed as a Director on 09 Oct 2020 & has been associated with this company since 5 years 4 months . was completed.
09 Oct 2020
Director Appointment

Manoj Kumar Laddha was appointed as a Director was appointed as a Director on 05 May 2020 & has been associated with this company since 5 years 9 months . was recorded as a recent event.
05 May 2020
Director Appointment

Kanhaiya Lal Punglia was appointed as a Director was appointed as a Director on 24 Feb 2020 & has been associated with this company since 5 years 11 months . was recorded as a recent event.
24 Feb 2020
Company Incorporation

The activity Choice E-Commerce Private Limited was registered on 14 Jul 2015 with Roc Mumbai & aged 10 years 6 months as per MCA records. was completed.
14 Jul 2015

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