About Choice Equity Broking Private Limited
Data last updated: 22 December 2025
Choice Equity Broking Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Choice International Limited. It specialises in brokerage and trading services, a part of the broader financial services sector. Incorporated on 09 January 2010, the company has been in operation for over 16 years.
Registered with ROC Mumbai under CIN U65999MH2010PTC198714.
Capital: an authorised share capital of ₹9.5 Cr and a paid-up capital of ₹8.91 Cr. Formerly known as Choice Equity Trading Private Limited. It is led by directors including Ashok Kumar Thakur and Sunil Bagaria.
Last AGM: 16 September 2025. Financial statements filed for year ended 31 March 2024. Office: Sunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri (East), Mumbai, Maharashtra, India – 400099.
As per the financials filed for FY 2025, the company reported a revenue of ₹426.8 Cr, a growth of 22% compared to the previous year.
The company has a workforce of approximately 731 employees as per the latest available data. It operates as a subsidiary of Choice International Limited. Its group structure includes 6 subsidiaries.
The company is associated with 2 brands - Choice Connect, Investica. As per MCA filings, the company has open charges of ₹520 Cr and satisfied charges of ₹300.25 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website choicebroking.in.
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Registered AddressSunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri (East), Mumbai, Maharashtra, India – 400099
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IndustryFinancial Services, Brokerage & Trading Services
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Choice Equity Broking Private Limited
Choice Equity Broking Private Limited operates two associated brands: Choice Connect and Investica. These brands represent Choice Equity Broking Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| Facilitates financial product sales through a platform for associates. | choiceconnect.in | |
| Mutual funds are bought and tracked via an online platform. | investica.com |
Competitors & Alternatives of Choice Equity Broking Private Limited
Brands and companies operating in the same space as Choice Equity Broking Private Limited include Scripbox, FundsIndia, AssetPlus and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
Scripbox
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Platform offering mutual fund investments, financial planning, and wealth growth services | Bengaluru, India, India | 2012 |
FundsIndia
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Online investment platform for mutual funds and other financial products | Chennai, India, India | 2008 |
AssetPlus
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Mutual fund investments are enabled via advisor-assisted diversified plans. | Chennai, India, India | 2016 |
Kuvera
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Mutual fund portfolios are created via an app-based investment platform. | Bengaluru, India, India | 2016 |
Epimoney
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Consumer and business loans are facilitated via an online platform. | Chennai, India, India | 1995 |
Tala
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Fintech services for credit, savings, and payments are delivered globally. | Santa Monica, United States, United States | 2011 |
IndiaP2P
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Investors and borrowers are connected via a P2P lending platform. | Mumbai, India, India | 2021 |
i2i
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Borrowers are connected with investors through P2P lending services. | Noida, India, India | 2015 |
Finzy
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Online P2P marketplace for consumer and business loans is operated. | Bengaluru, India, India | 2016 |
IndiaLends
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Online platform providing loans and credit cards from various financial institutions | Gurugram, India, India | 2014 |
Business Activity of Choice Equity Broking Private Limited
Choice Equity Broking Private Limited is engaged in the principal business activity of financial and insurance service, with detailed activities including financial advisory, brokerage and consultancy services.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| K | Financial and insurance Service | K7 | Financial Advisory, brokerage and Consultancy Services | Locked |
Business activity turnover details for Choice Equity Broking Private Limited
Turnover contribution percentages and historical activity changes require an active report plan.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Auditor Details of Choice Equity Broking Private Limited
Choice Equity Broking Private Limited is audited by M K S K A & Co. for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| M K S K A & Co. | Locked | Locked | Locked |
Complete auditor history for Choice Equity Broking Private Limited
Appointment status, appointment dates, cessation dates, and historical auditor changes require an active report plan.
- Appointment status
- Appointment dates
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Board of Directors of Choice Equity Broking Private Limited
Choice Equity Broking Private Limited is currently managed by 5 directors, with 11 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
|
Ashok Kumar Thakur
Also directs:
Choice International Limited, H.G. Infra Engineering Limited (Part Ix), Navkar Corporation Limited and 1 more
|
Director | 22 Nov 2016 | 9 Years 7 Months | Current |
| Sunil Bagaria | Director | 27 Mar 2019 | 7 Years 3 Months | Current |
| Vijay Rajendra Kejriwal | Additional Director | 15 Oct 2025 | 0 Years 8 Months | Current |
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Kamal Poddar
Also directs:
Choice Strategic Advisors Llp, Choice International Limited, Choice Consultancy Services Private Limited and 5 more
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Director | 09 Aug 2011 | 14 Years 11 Months | Current |
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Ajay Rajendra Kejriwal
Also directs:
Choice International Limited, Choice Finserv Private Limited, Middlepath Advisors Llp and 5 more
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Director | 23 Apr 2016 | 10 Years 2 Months | Current |
Financials of Choice Equity Broking Private Limited FY 2024 filings available
Choice Equity Broking Private Limited reported revenue of ₹426.8 Cr (up 22.00% YoY) for FY 2025.
Ten-year financial statements for Choice Equity Broking Private Limited
Historical statement values and trend charts require an active report plan.
- Income statements
- Balance sheets
- Cash-flow statements
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Ownership and Shareholding of Choice Equity Broking Private Limited
Shareholding and ownership data for Choice Equity Broking Private Limited
Promoter, institutional, public, and beneficial ownership values require an active report plan.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Group Structure of Choice Equity Broking Private Limited
Choice Equity Broking Private Limited has 6 subsidiary companies. This group structure data is as of FY 2023. The corporate group structure reflects Choice Equity Broking Private Limited's business expansion strategy and organizational complexity.
| Company Name | CIN | Shares Held |
|---|---|---|
| Choice Wealth Private Limited | U65999MH2010PTC198598 | Locked |
| Choice Corporate Services Private Limited | U67190MH2011PTC214515 | Locked |
| Choice Portfolio Management Services Private Limited | U74140MH2007PTC177075 | Locked |
| Shreeyam Securities Limited | U74899DL1994PLC062140 | Locked |
| Choice Connect Private Limited | U74999MH2015PTC268856 | Locked |
| Choice Tech Lab Solutions Private Limited | U74999MH2016PTC286302 | Locked |
Showing major subsidiaries. Total: 6.
Charges & Borrowings of Choice Equity Broking Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 24 Sep 2025 | Hdfc Bank Limited | ₹85 Cr | Open |
| 18 Aug 2025 | Others | ₹50 Cr | Open |
| 29 Jan 2025 | Others | ₹25 Cr | Open |
| 18 Dec 2024 | Others | ₹60 Cr | Open |
| 24 Sep 2024 | Others | ₹30 Cr | Open |
Total charge records: 20 View all charges
Employees and EPFO Compliance at Choice Equity Broking Private Limited
Choice Equity Broking Private Limited has a workforce of 731 employees as of Apr 05, 2024.
Employee and EPFO history for Choice Equity Broking Private Limited
Monthly headcount, contribution history, establishment records, and filing compliance require an active report plan.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
GST Compliance of Choice Equity Broking Private Limited
GST registrations and filing compliance for Choice Equity Broking Private Limited
State-wise registrations, return filing status, HSN and SAC details, and jurisdiction records require an active report plan.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
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Credit Ratings, Litigation & Regulatory Alerts for Choice Equity Broking Private Limited
Credit ratings, litigation, and regulatory alerts for Choice Equity Broking Private Limited
Agency ratings, court records, regulatory events, and entity-specific compliance alerts require an active report plan.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Choice Equity Broking Private Limited
MSME payment history for Choice Equity Broking Private Limited
Amounts outstanding to micro and small suppliers, delay reasons, and MSME-1 filing history require an active report plan.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
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Subsidiaries & Group Companies of Choice Equity Broking Private Limited
Corporate group structure for Choice Equity Broking Private Limited
Parent, subsidiary, associate, joint venture, and ownership records require an active report plan.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
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MCA Filings & Documents of Choice Equity Broking Private Limited
MCA filings and documents for Choice Equity Broking Private Limited
Official forms, annual returns, financial statements, charge filings, and document dates require an active report plan.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Choice Equity Broking Private Limited
Recent News on Choice Equity Broking Private Limited
Frequently Asked Questions about Choice Equity Broking Private Limited
Choice Equity Broking Private Limited is an active private limited company in the financial services sector based in Mumbai, Maharashtra, India. It was incorporated on 09 January 2010 (16+ years old) and is registered under CIN U65999MH2010PTC198714. The company has 731 employees.
Choice Equity Broking Private Limited reported revenue of ₹426.8 Cr for FY 2025 (up 22.00% YoY).
The current directors of Choice Equity Broking Private Limited are:
- Ashok Kumar Thakur - Director
- Sunil Bagaria - Director
- Vijay Rajendra Kejriwal - Additional Director
- Kamal Poddar - Director
- Ajay Rajendra Kejriwal - Director
The primary industry of Choice Equity Broking Private Limited is financial services. The company specifically operates in brokerage and trading services. The company is currently active in this sector.
Choice Equity Broking Private Limited can be reached at the registered office: Sunil Patodia Tower Plot No. 156 – 158 J.B. Nagar Andheri East, Mumbai, Maharashtra, India – 400099, or through the website choicebroking.in.
The authorised capital is ₹9.5 Cr, and the paid-up capital is ₹8.91 Cr.