
Counseled Mercantile Private Limited
About Counseled Mercantile Private Limited
Data last updated:
Counseled Mercantile Private Limited was a private limited company based in Mumbai, Maharashtra, India, operated as a subsidiary of Syntex Trading & Agency Private Limited. The company has been amalgamated - it was merged with another entity and no longer exists as a separate legal entity. It operated in the textile retail and distribution segment of the home and lifestyle products sector. It was incorporated on 11 July 2011.
The company was registered with the Registrar of Companies (ROC), Mumbai, under CIN U74999MH2011PTC219645.
The company had an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It was led by directors Jagdish Kumawat and Ajay Jangid.
Its last annual general meeting (AGM) was held on 30 September 2017, and its latest financial statements are for the year ended 31 March 2017. The registered office was at F – 1A Profit Center Mahaveer Nagar Kandivali West, Mumbai, Maharashtra, India – 400067.
As per the financials filed for FY 2016, the company reported a revenue of ₹634.01 Cr, a growth of 143% compared to the previous year. For the same year it recorded a net profit of ₹2.2 Cr (net margin 0.3%) and EBITDA of ₹22.05 Cr (EBITDA margin 3.5%).
As per MCA filings, the company had satisfied charges of ₹600 Cr on record.
Company details
Contact details
Counseled Mercantile Private Limited's registered office is in Mumbai, Maharashtra. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressF – 1A Profit Center Mahaveer Nagar Kandivali West, Mumbai, Maharashtra, India – 400067
- IndustryHome & Lifestyle, Textile Retail & Distribution
To see the full contact details of Counseled Mercantile Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Counseled Mercantile is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Counseled Mercantile Private Limited, buy the company report.
Financials of Counseled Mercantile Private Limited
FY 2017 filings availableCounseled Mercantile Private Limited reported revenue of ₹634.01 Cr (up 143% YoY) for FY 2016.
Compounded Annual Growth Rate (CAGR)
Revenue rose 143% in the latest year. EBITDA rose 395% in the latest year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2015-16 | FY 2014-15 |
|---|---|---|
| Profit and Loss Statement | ||
| Revenue from Operations | ||
| Other Income | ||
| Total Revenue | ₹634.01 Cr | |
| Cost of Materials Consumed | ||
| Employee Benefit Expense | ||
| Finance Costs | ||
| Depreciation and Amortisation | ||
| Other Expenses | ||
| Total Expenses | ||
| EBITDA | ₹22.05 Cr | |
| Profit Before Tax | ||
| Tax Expense | ||
| Net Profit (PAT) | ₹2.2 Cr | |
| Balance Sheet | ||
| Share Capital | ||
| Reserves and Surplus | ||
| Net Worth (Total Equity) | ||
| Long-term Borrowings | ||
| Short-term Borrowings | ||
| Trade Payables | ||
| Total Liabilities | ||
| Fixed Assets | ||
| Investments | ||
| Inventories | ||
| Trade Receivables | ||
| Cash and Bank Balance | ||
| Total Assets | ||
Financial Ratios
| Metrics | FY 2015-16 | FY 2014-15 |
|---|---|---|
| Profitability | ||
| EBITDA Margin | 3.5% | |
| Net Profit Margin | 0.3% | |
| Return on Equity (ROE) | ||
| Return on Capital Employed (ROCE) | ||
| Return on Assets (ROA) | ||
| Liquidity and Debt | ||
| Current Ratio | ||
| Quick Ratio | ||
| Debt-to-Equity Ratio | ||
| Interest Coverage Ratio | ||
| Efficiency and Growth | ||
| Asset Turnover | ||
| Receivable Days | ||
| Payable Days | ||
| Inventory Days | ||
| Revenue Growth | ||
| Net Profit Growth | ||
To see the full financial statements and ratios of Counseled Mercantile Private Limited, buy the company report.
Board of directors of Counseled Mercantile Private Limited
Counseled Mercantile has 2 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jagdish Kumawat Also directs: Welwear Textile Industries Pvt Ltd | Director | 26 Jul 2016 | 10 Years 3 Months | As last reported |
| Ajay Jangid | Director | 01 Jul 2016 | 10 Years 4 Months | As last reported |
Peer comparison
Counseled Mercantile Private Limited is compared with the 5 companies closest to it by revenue in the Consumer Products industry (Textile Retail and Distribution), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Weavette Business Ventures Limited | ₹669.75 Cr (FY 2016) | 21.0% | Mumbai, Maharashtra, India | |||
| SPG Multi Trade Private Limited | ₹666.24 Cr (FY 2018) | 4.0% | Mumbai, Maharashtra, India | |||
| Dindayal Jalan Textiles Private Limited | ₹646.55 Cr (FY 2025) | 5.0% | Mumbai, Maharashtra, India | |||
| Counseled Mercantile Private Limitedthis company | ₹634.01 Cr (FY 2016) | ₹2.2 Cr | 0.3% | 143.0% | Mumbai, Maharashtra, India | |
| Basil Commodities Private Limited | ₹620.6 Cr (FY 2025) | -50.0% | Ahmedabad, Gujarat, India | |||
| Krishika Tradewell Private Limited | ₹618.54 Cr (FY 2017) | 23.0% | Mumbai, Maharashtra, India |
To see the full peer comparison of Counseled Mercantile Private Limited, buy the company report.
Auditor
Counseled Mercantile Private Limited is audited by Viren Gandhi & Co. for the financial year 2014.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| Viren Gandhi & Co. | FY 2014 |
Shareholding
The shareholding of Counseled Mercantile Private Limited is on record for 2 financial years, the latest being FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 | FY 2016 |
|---|---|---|
| Promoters | ||
| Domestic institutional investors (DII) | ||
| Foreign institutional investors (FII) | ||
| Public | ||
| Others |
To see the full shareholding pattern of Counseled Mercantile Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 21 Apr 2017 | 100095547 | Others | ₹160 Cr | Satisfied | |
| 28 Sep 2016 | 100054906 | Others | ₹160 Cr | Satisfied | |
| 16 Sep 2015 | 10597717 | Jm Financial Products Limited | ₹50 Cr | Satisfied | |
| 29 Aug 2015 | 10592898 | Punjab National Bank | ₹90 Cr | Satisfied | |
| 28 Jan 2015 | 10554443 | Jm Financial Products Limited | ₹140 Cr | Satisfied |
To see the full charge records of Counseled Mercantile Private Limited, buy the company report.
Total charge records: 5 View all charges
Legal cases
No court or tribunal cases involving Counseled Mercantile Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Counseled Mercantile Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Counseled Mercantile Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Counseled Mercantile Private Limited has 8 board changes on record since 2011: 2 appointments and 6 cessations. The latest: Birendra Kumar Agrawal ceased to be Director on 26 Jul 2016.
9 earlier events are in the company report.
Frequently asked questions
Counseled Mercantile has been "Amalgamated" (merged) as per MCA records. The company was combined with another entity and no longer exists as a separate legal entity. Business activities, if any, continue under the successor entity.
Counseled Mercantile was a private limited company based in Mumbai, Maharashtra, India. The company worked in textile retail and distribution, within the home and lifestyle industry. It was incorporated on 11 July 2011 and is registered under CIN U74999MH2011PTC219645. The company is recorded as amalgamated in MCA records and no longer exists as a legal entity.
Counseled Mercantile was incorporated on 11 July 2011. It is registered with the Registrar of Companies, Mumbai.
Counseled Mercantile had 2 directors:
- Jagdish Kumawat - Director
- Ajay Jangid - Director
The CIN (Corporate Identification Number) of Counseled Mercantile is U74999MH2011PTC219645. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
The registered office of Counseled Mercantile is at F – 1A Profit Center Mahaveer Nagar Kandivali West, Mumbai, Maharashtra, India – 400067.
The latest financial statements of Counseled Mercantile on record with the MCA are for the year ended 31 March 2017. Its last annual general meeting was held on 30 September 2017. Year-wise statements from 2015 are in the company report.
Counseled Mercantile operated in the home and lifestyle industry, in the textile retail and distribution segment.
The peers of Counseled Mercantile by revenue are Weavette Business Ventures Limited, SPG Multi Trade Private Limited, Dindayal Jalan Textiles Private Limited, Basil Commodities Private Limited, Krishika Tradewell Private Limited, all in the Consumer Products industry (Textile Retail and Distribution), with the same principal business activity (wholesale trading).
Birendra Kumar Agrawal ceased to be Director on 26 Jul 2016. Jagdish Kumawat was appointed as Director on 26 Jul 2016. Pragati Agrawal ceased to be Director on 26 Jul 2016. Counseled Mercantile has 8 board changes on record in total.
Counseled Mercantile has no open charges and satisfied charges of ₹600 Cr as per latest MCA filings.

