- Category
- Small (2024-25)
- Udyam number
- UDYAM-MH-19-0061335

About Creative Lifestyles Private Limited
Data last updated:
Creative Lifestyles Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the online apparel retail segment of the e-commerce sector. It was incorporated on 27 February 2006 and has been in existence for over 20 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U18101MH2006PTC160058. Its GSTIN is 27AACCC8043J1ZK (Maharashtra). The company holds 10 GST registrations, of which 3 are active.
The company has an authorised share capital of ₹44 Cr and a paid-up capital of ₹4.25 Cr. It is led by directors including Birendra Kumar Jamnadhar Agarwal (Managing Director) and Kaushalya Birendra Agarwal.
Its last annual general meeting (AGM) was held on 25 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 401 Sun Mill Industrial Estatesun Mill Compound Lower Parel, Mumbai, Maharashtra, India – 400013.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.5 Cr, a decline of 86% compared to the previous year. For the same year it recorded a net loss of ₹59.89 Lakh (net margin -39.9%) and EBITDA of -₹47.46 Lakh (EBITDA margin -31.6%). Revenue has declined at a compounded annual rate (CAGR) of 53% over three years and 46% over five years.
The company has about 9 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: 109°F. As per MCA filings, the company has satisfied charges of ₹23.78 Cr on record. Court records list 5 cases involving the company, including 5 filed by the company; 1 case is pending. The company has 10 deals on record (5 secondary share transfers, 4 funding rounds, 1 acquisition), with disclosed funding of ₹27 Cr; the latest was in February 2018. Its 3 peer companies in the Ecommerce and Internet industry (Apparel), with the same principal business activity (textile, leather and other apparel products) are compared by revenue, 1 larger and 2 smaller; the largest is House of Deepthi Limited with revenue of ₹1.53 Cr. The company has 11 MSME Form 1 returns on record between 2018 and 2022, listing 100 overdue payments to 5 micro and small suppliers.
Creative Lifestyles Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-19-0061335). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website 109f.com.
Company details
Recognitions & Rankings of Creative Lifestyles
Contact details
Creative Lifestyles Private Limited's registered office is in Mumbai, Maharashtra. Its website is 109f.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address401 Sun Mill Industrial Estatesun Mill Compound Lower Parel, Mumbai, Maharashtra, India – 400013
- IndustryE-Commerce, Online Apparel Retail
To see the full contact details of Creative Lifestyles Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Creative Lifestyles is manufacturing. In detail, this covers textile, leather and other apparel products.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| C | Manufacturing | C2 | Textile, leather and other apparel products |
To see the full business activity and turnover split of Creative Lifestyles Private Limited, buy the company report.
Financials of Creative Lifestyles Private Limited
FY 2025 filings availableCreative Lifestyles Private Limited reported revenue of ₹1.5 Cr (down 86% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 46% over five years, including a 86% fall in the latest year. EBITDA rose 59% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | -₹47.46 Lakh | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | -₹59.89 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -31.6% | ||||
| Net Profit Margin | -39.9% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Creative Lifestyles Private Limited, buy the company report.
Board of directors of Creative Lifestyles Private Limited
Creative Lifestyles has 3 current directors and 10 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ashok Girdharidas Rajani Also directs: HLV Limited, Midas Touch Export Private Limited, Vision Apparel Private Limited and 2 more | Additional Director | 26 Aug 2024 | 2 Years 2 Months | Current |
| Birendra Kumar Jamnadhar Agarwal | Managing Director | 27 Feb 2006 | 20 Years 8 Months | Current |
| Kaushalya Birendra Agarwal | Director | 27 Feb 2006 | 20 Years 8 Months | Current |
Peer comparison
Creative Lifestyles Private Limited is compared with the 3 companies closest to it by revenue in the Ecommerce and Internet industry (Apparel), with the same principal business activity (textile, leather and other apparel products), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| House of Deepthi Limited | ₹1.53 Cr (FY 2022) | Mumbai, Maharashtra, India | ||||
| Creative Lifestyles Private Limitedthis company | ₹1.5 Cr (FY 2025) | -₹59.89 Lakh | -39.9% | -86.0% | 9 | Mumbai, Maharashtra, India |
| Ecentric India Private Limited | ₹1.47 Cr (FY 2024) | -15.0% | Bangalore, Karnataka, India | |||
| Kavish Crafts India Private Limited | ₹1.45 Cr (FY 2025) | -22.0% | Noida, Uttar Pradesh, India |
To see the full peer comparison of Creative Lifestyles Private Limited, buy the company report.
Auditor
Creative Lifestyles Private Limited is audited by M/s. Sureka Associates, Chartered Accountants for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| M/s. Sureka Associates, Chartered Accountants | FY 2023 | 110640W |
Shareholding
The shareholding of Creative Lifestyles Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Creative Lifestyles Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 21 Aug 2015 | 10596898 | Others | ₹12 Cr | Satisfied | |
| 25 Aug 2014 | 10519021 | Hdfc Bank Limited | ₹9 Cr | Satisfied | |
| 04 Aug 2012 | 10371106 | The Kalyan Janata Sahkari Bank Limited | ₹2.78 Cr | Satisfied |
To see the full charge records of Creative Lifestyles Private Limited, buy the company report.
Total charge records: 3 View all charges
Deals & funding
Creative Lifestyles Private Limited has 10 deals on record (5 secondary share transfers, 4 funding rounds, 1 acquisition), with disclosed funding of ₹27 Cr; the latest was in February 2018.
Deals on record (5 of 10)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Feb 2018 | Secondary share transfer | Undisclosed | Buyer: 2 individuals Seller: Aditya Birla Private Equity |
| Sep 2017 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: Aditya Birla Private Equity |
| Sep 2014 | Secondary share transfer | Undisclosed | Seller: Creative Global Stock Broking Private Limited |
| Mar 2010 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: Birendra Kumar Agarwal Huf, Creative Chain Stores Pvt Ltd |
| Dec 2006 | Funding round | ₹99 Lakh | Investors: Birendra Kumar Agarwal Huf, 3 individuals |
To see the full deal history of Creative Lifestyles Private Limited, buy the company report.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Creative Lifestyles Private Limited has 5 court cases on record: 5 filed by Creative Lifestyles. 1 case is pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 4 | 0 | 1 |
| NCLT | 1 | 0 | 0 |
Cases on record (5 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Bombay High Court | Writ petition | Filed by the company against The Joint Municipal Commissioner LBT Department and Ors. | Pending |
| NCLT, Mumbai | Company petition | Filed by the company | Disposed |
| Bombay High Court | Writ petition | Filed by the company against The Deputy Commissioner LBT Dept. and Ors. | Disposed |
| Bombay High Court | Court case (CSP) | Filed by the company | Disposed |
| Bombay High Court | Court case (CSD) | Filed by the company | Disposed |
To see the full case history of Creative Lifestyles Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Credit ratings & regulatory alerts
Creative Lifestyles Private Limited was last rated by Crisil on 02 Dec 2017.
| Rating agency | Rated on | Rating |
|---|---|---|
| Crisil | 02 Dec 2017 |
To see the full credit ratings and regulatory alerts of Creative Lifestyles Private Limited, buy the company report.
MSME payment delays
Creative Lifestyles Private Limited has 11 MSME Form 1 returns on record between 2018 and 2022, listing 100 overdue payments to 5 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 5)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| Paridhi Apparels Private Limited | |||
| Interpole Technologies Private Limited | |||
| an individual supplier | |||
| Manasvi Packaging Industries |
To see the full MSME payment records of Creative Lifestyles Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Employees & EPFO
Creative Lifestyles Private Limited has a workforce of 9 employees on its EPFO records as of Apr 06, 2024, across 1 active EPFO establishment.
GST
Creative Lifestyles has 10 GST registrations: 3 active and 7 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AACCC8043J1ZK | Maharashtra | Active | 01 Jul 2017 |
| 04AACCC8043J1ZS | Chandigarh | Active | 01 Jul 2017 |
| 19AACCC8043J1ZH | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Creative Lifestyles Private Limited, buy the company report.
Recent activity
Creative Lifestyles Private Limited has 13 board changes on record since 2006: 4 appointments and 9 cessations. The latest: Ashok Girdharidas Rajani was appointed as Additional Director on 26 Aug 2024.
12 earlier events are in the company report.
Frequently asked questions
Creative Lifestyles is an active private limited company based in Mumbai, Maharashtra, India. The company works in online apparel retail, within the e-commerce industry. It was incorporated on 27 February 2006 (20+ years old) and is registered under CIN U18101MH2006PTC160058.
Creative Lifestyles has 3 current directors:
- Birendra Kumar Jamnadhar Agarwal - Managing Director
- Ashok Girdharidas Rajani - Additional Director
- Kaushalya Birendra Agarwal - Director
The latest financial statements of Creative Lifestyles on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 25 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Creative Lifestyles is 27AACCC8043J1ZK, registered in Maharashtra. The company has 10 GST registrations in all, of which 3 are active and 7 are cancelled or inactive. Other active GSTINs include 04AACCC8043J1ZS (Chandigarh), 19AACCC8043J1ZH (West Bengal).
The CIN (Corporate Identification Number) of Creative Lifestyles is U18101MH2006PTC160058. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Creative Lifestyles has 5 court cases on record: 5 filed by the company. 1 is pending. Most are in the high courts.
Creative Lifestyles was incorporated on 27 February 2006, making it 20+ years old. It is registered with the Registrar of Companies, Mumbai.
Creative Lifestyles has 10 deals on record (5 secondary share transfers, 4 funding rounds, 1 acquisition), with disclosed funding of ₹27 Cr; the latest was in February 2018.
The peers of Creative Lifestyles by revenue are House of Deepthi Limited, Ecentric India Private Limited, Kavish Crafts India Private Limited, all in the Ecommerce and Internet industry (Apparel), with the same principal business activity (textile, leather and other apparel products).
Ashok Girdharidas Rajani was appointed as Additional Director on 26 Aug 2024. Ashok Girdharidas Rajani ceased to be Additional Director on 06 Dec 2021. Kavita Puneet Kapoor ceased to be Director on 30 Nov 2021. Creative Lifestyles has 13 board changes on record in total.
Yes, Creative Lifestyles is registered as a small enterprise under Udyam registration (number: UDYAM-MH-19-0061335).
Creative Lifestyles has 11 MSME Form 1 returns on record between 2018 and 2022, listing 100 overdue payments to 5 micro and small suppliers. The latest return was filed on 08 Nov 2023.