Creative Litmus Private Limited

Creative Litmus Private Limited - media and publishing in Pune, Maharashtra, India. FY 2026 financials and compliance.
CIN U22130PN2019PTC188066 Incorporated 27 November 2019 ROC Pune HQ Pune, Maharashtra, India
Active Private Limited Company media and publishing
Data last updated
Revenue · FY 2025
₹1.99 Cr
▼ 16.00% YoY
EBITDA · FY 2025
*****
▲ 181.00% YoY
Net profit · FY 2025
*****
▲ 179.00% YoY
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Open charges
None
Secured borrowings
Company age
7 yrs
Est. 2019
Last financials
Mar 2025
Balance sheet date

About Creative Litmus Private Limited

Data last updated: 13 February 2026

Creative Litmus Private Limited is a private limited company based in Pune, Maharashtra, India, recognised as a startup by DPIIT. It specialises in advertising and media services, a part of the broader media and publishing sector. Incorporated on 27 November 2019, the company has been in operation for over 7 years.

Registered with ROC Pune under CIN U22130PN2019PTC188066.

Capital: an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Payel Dutta and Shani Kumar Goutam.

Last AGM: 30 September 2025. Financial statements filed for year ended 31 March 2025. Office: Pune, Maharashtra.

As per the financials filed for FY 2025, the company reported a revenue of ₹1.99 Cr, a decline of 16% compared to the previous year.

Company Details of Creative Litmus Private Limited
CIN U22130PN2019PTC188066
Registration Number 188066
Incorporation Date 27 November 2019
ROC Pune
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
DPIIT Recognition Recognised Startup
Key People
Payel Dutta Director Shani Kumar Goutam Director
Contact Details
  • Email
    *****@*****.com
  • Telephone
    +91-****-******
  • Website
    **************
  • Social Media
    **************
  • Registered Address
    Office No.306 3Rd Floor Wing B Survey No.3/1/1/2 Speciality Business Center Opp Skp Campu, S Balewadi, Pune, Maharashtra, India – 411045
  • Industry
    Media and Publishing, Advertising Agencies & Media Services
Company report
Creative Litmus Private Limited - full intelligence report
  • Historical Financials and ratios
  • Shareholding pattern and group structure
  • Charges with holder and property details
  • Litigation, compliance and MCA filings
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Financials, compliance, directors, charges, ownership and filings for Creative Litmus Private Limited in one report.

10-year financials Directors & ownership Charges & compliance

Business Activity of Creative Litmus Private Limited

Creative Litmus Private Limited is engaged in the principal business activity of information and communication, with detailed activities including data processing, hosting and related activities; web portal.

Main Activity Group Code Description of Main Activity Business Activity Code Description of Business Activity Turnover Percentage
J Information and communication J7 Data processing, hosting and related activities; web portal *********

Auditor Details of Creative Litmus Private Limited

Creative Litmus Private Limited is audited by CA SAIMANOHAR SURESH PRABHU for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.

Name Status Appointment Date Cessation Date
CA SAIMANOHAR SURESH PRABHU blur-value blur-value blur-value

Board of Directors of Creative Litmus Private Limited

Creative Litmus Private Limited is currently managed by 2 directors, with 6 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.

Current Directors
Name Designation Appointment Date Tenure Status
Payel Dutta Director 20 Apr 2022 4 Years 2 Months Current
Shani Kumar Goutam Director 21 Jun 2022 4 Years 0 Months Current
View all directors

Financials of Creative Litmus Private Limited FY 2025 filings available

Creative Litmus Private Limited reported revenue of ₹1.99 Cr (down 16% YoY) for FY 2025. Profit growth despite declining revenue indicates effective cost management and margin discipline.

Revenue
₹1.99 Cr ▼ -16%
Profit
***** ▲ 179%
EBITDA
***** ▲ 181%
Metrics
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Revenue
Revenue from Operations
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Revenue Growth %
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Other Income
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Total Revenue
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Expenses
Total Expenses
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Raw Material Cost
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Change in Inventory FG
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Change in Inventory WIP
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Purchase of Traded Goods
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Employee Cost
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Managerial Remuneration
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Audit Fees
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Insurance
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Power & Fuel
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Interest
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Depreciation
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Other Expenses
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Profitability
EBITDA (Operating Profit)
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Operating Margin %
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Exceptional Items
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Extraordinary Items
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Profit Before Exceptional & Extraordinary Items
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Profit Before Tax
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Tax & Net Profit
Tax Expense
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Current Tax
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Deferred Tax
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Profit from Discontinued Operations
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Tax on Discontinued Operations
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Profit
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Net Margin %
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Metrics
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Shareholders' Funds
Total Shareholders' Funds
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Equity Capital
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Reserves & Surplus
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Money Against Warrants
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Other Equity
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Non-Current Liabilities
Total Non-Current Liabilities
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Long-Term Borrowings
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Deferred Tax Liabilities
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Other Non-Current Liabilities
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Long-Term Provisions
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Current Liabilities
Total Current Liabilities
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Short-Term Borrowings
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Trade Payables
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Other Current Liabilities
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Short-Term Provisions
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Total Equity & Liabilities
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Non-Current Assets
Non-Current Assets
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Tangible Assets
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Intangible Assets
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Capital WIP
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Intangibles Under Dev
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Investments
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Deferred Tax Assets
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LT Loans & Advances
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Other Non-Current Assets
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Current Assets
Current Assets
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Current Investments
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Inventories
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Trade Receivables
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Cash & Bank Balance
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ST Loans & Advances
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Other Current Assets
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Total Assets
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Metrics
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Cash from Operating Activities (CFO)
Profit Before Tax
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Non-Cash Adjustments
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+ Interest Expense
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+ Depreciation
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+/- Unrealized Forex
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- Dividend Income
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- Interest Income
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+/- Other Non-Cash Items
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Changes in Working Capital
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+/- Inventory
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+/- Debtors
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+/- Creditors
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Reconciliation Adjustments
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Cash Generated from Operations
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Income Taxes Paid
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Net CFO (Cash from Operations)
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Cash from Investing Activities (CFI)
Acquisitions & Disposals
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Disposal of Subsidiaries
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Acquisition of Subsidiaries
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Capex
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Purchase of Fixed Assets
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Sale of Fixed Assets
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Other Investing Cash Flows
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Net CFI (Cash from Investing)
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Cash from Financing Activities (CFF)
Equity Issuance
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Debt Raised
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Debt Repaid
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Dividends Paid
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Interest Paid
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Net CFF (Cash from Financing)
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Net Cash Position
Net Change in Cash (Pre-Forex)
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Closing Cash & Equivalents
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Metrics
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Liquidity
Current Ratio
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Quick Ratio
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Cash Ratio
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Efficiency
Inventory Days
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Debtor Days
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Creditor Days
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Cash Conversion Cycle
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Asset Turnover
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Profitability
Net Profit Margin %
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Operating Margin %
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ROE %
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ROCE %
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Net Worth Margin %
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Growth
Revenue Growth %
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Leverage
Equity Multiplier
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Debt / EBITDA
*****
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Solvency
D/E Ratio
*****
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ICR
*****
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Consolidated Statements

Income Statement, Balance Sheet, Cash Flow & Ratios available in the full report.

Unlock Complete Financial History (FY 2015 – Latest)
Standalone & Consolidated - Income Statement, Balance Sheet, Cash Flow, Financial Ratios and Growth Trends with 10+ years of line-item data.
10+ years of data Line-item breakdown Balance Sheet detail Cash Flow analysis 20+ ratios & metrics Downloadable PDF

Shareholding Pattern of Creative Litmus Private Limited

As of FY 2023, Creative Litmus Private Limited's shareholding pattern shows 100.00% by promoters. The promoters hold a majority stake, indicating strong promoter control.

2025
YEAR
38.19% Promoters
25.22% DII (Domestic Institutional)
10.28% FII (Foreign Institutional)
25.89% Public
2.42% Others
Shareholding Trend
Year 2025
Promoters 33.19%
DII 23.22%
FII 18.28%
Public 22.89%
Others 2.42%

Charges & Borrowings Creative Litmus Private Limited

Creative Litmus Private Limited does not have any charges (loans) registered with the Registrar of Companies.

Employees and EPFO Compliance at Creative Litmus Private Limited

View historical data on people associated with Creative Litmus Private Limited, including employment history and EPFO contributions.

2016
2017
2018
2019
2020
2021
2022
2023
2024
2025
2026

Employee Count & EPFO Data of Creative Litmus Private Limited

Access employee headcount trends, monthly PF payment records, EPFO establishment details, and compliance data.

Monthly employee headcount & PF contributions
EPFO establishment details & ECR filing status
Year-wise workforce analytics & attrition trends
PF exemption, coverage & compliance verification

GST Compliance of Creative Litmus Private Limited

XX%
Compliant
GSTR-1
GSTR-3B
GSTR-9
MH
KA
UP
TN
TS

GSTIN & GST Filing Data of Creative Litmus Private Limited

Access GSTIN registrations, state-wise filing compliance, HSN/SAC codes, and detailed goods & services data.

GSTIN registrations & state-wise presence
Filing compliance - GSTR-1, GSTR-3B, GSTR-9
HSN/SAC codes with goods & services details
Taxpayer type, jurisdiction & business constitution

Credit Ratings, Litigation & Regulatory Alerts for Creative Litmus Private Limited

Credit rating
AAA
AA+
AA
AA-
! !
2015 2017 2019 2021 2023
Litigation
District Court 35
High Court 45
Supreme Court 0
NCLT / NCLAT 0
Pending
Disposed
Regulatory alerts
GSTIN Cancelled
Andhra Pradesh
GSTIN Cancelled
Telangana (on application)
EPFO Delay
12 months delay - Haryana
Violations via Directors
20 MCA + 19 Bank defaults

Credit Ratings, Legal Cases & Regulatory Alerts of Creative Litmus Private Limited

Access complete credit rating history, litigation records, regulatory alerts, and compliance data.

Credit rating history across CARE, ICRA, Brickwork & India Ratings
Instrument-wise ratings, outlook & action timeline
Court-wise litigation (District, High Court, Supreme Court, NCLT)
Group company & common directorship litigation
Statutory compliance alerts (GSTIN, EPFO, ROC)
Director & company violations (MCA, SEBI, Banks, BSE/NSE)

MSME Payment Delays by Creative Litmus Private Limited

MSME Payment Delays by Creative Litmus Private Limited

Track payments outstanding to micro and small enterprise vendors, as disclosed in half-yearly MSME-1 returns filed with the MCA.

Amounts outstanding to MSME suppliers
Delay periods & reasons for delayed payments
Half-yearly MSME-1 filing history
Vendor-payment behaviour as a counterparty risk signal

Subsidiaries & Group Companies of Creative Litmus Private Limited

Subsidiaries & Group Companies of Creative Litmus Private Limited

See the full corporate group - holding company, subsidiaries, associates and joint ventures of Creative Litmus Private Limited with ownership details.

Holding & parent company details
Subsidiaries & step-down subsidiaries with % holding
Associates & joint ventures with partner details
Investments in other entities year-on-year

MCA Filings & Documents of Creative Litmus Private Limited

MCA Filings & Documents of Creative Litmus Private Limited

Download official documents filed with the Ministry of Corporate Affairs - from incorporation papers to the latest annual filings.

Incorporation documents, MoA & AoA
Annual returns (MGT-7) & financial statements (AOC-4)
Charge filings (CHG-1, CHG-4) & resolutions
Complete document index with filing dates

Recent Activity on Creative Litmus Private Limited

Activity
30 Sep 2025
Creative Litmus Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Activity
31 Mar 2025
Creative Litmus Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Pune.
Directors
21 Jun 2022
Shani Kumar Goutam was appointed as a Director on 21 Jun 2022 & has been associated with this company since 4 years 19 days.
Directors
20 Apr 2022
Payel Dutta was appointed as a Director on 20 Apr 2022 & has been associated with this company since 4 years 2 months.
Activity
27 Nov 2019
Creative Litmus Private Limited was registered on 27 Nov 2019 with Roc Pune & aged 6 years 7 months as per MCA records.

Frequently Asked Questions about Creative Litmus Private Limited

Creative Litmus Private Limited is an active private limited company in the media and publishing sector based in Pune, Maharashtra, India. It was incorporated on 27 November 2019 (7+ years old) and is registered under CIN U22130PN2019PTC188066.

Creative Litmus Private Limited reported revenue of ₹1.99 Cr for FY 2025 (down 16.00% YoY).

The current directors of Creative Litmus Private Limited are:

The primary industry of Creative Litmus Private Limited is media and publishing. The company specifically operates in advertising agencies and media services. The company is currently active in this sector.

Yes, Creative Litmus Private Limited is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).

Creative Litmus Private Limited can be reached at the registered office: Office No.306 3Rd Floor Wing B Survey No.3112 Speciality Business Center Opp Skp Campu, S Balewadi, Pune, Maharashtra, India – 411045.

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