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Creative Litmus Private Limited
Creative Litmus Private Limited - media and publishing in Pune, Maharashtra, India. FY 2026 financials & compliance.
Revenue · FY 2025
₹1.99 Cr
▼ 16% YoY
Net profit · FY 2025
₹18.13 Lakh
Net margin 9.1%
EBITDA · FY 2025
₹24.46 Lakh
EBITDA margin 12.3%
Authorised capital
₹1 Lakh
Registered with MCA
Paid-up capital
₹1 Lakh
Issued & subscribed
Company age
7 yrs
Est. 2019
Directors on board
2
As per MCA filings
Active GSTINs
1
GST registered
About Creative Litmus Private Limited
Data last updated:
Creative Litmus Private Limited is a private limited company based in Pune, Maharashtra, India, recognised as a startup by DPIIT. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 27 November 2019 and has been in existence for over 7 years.
The company is registered with the Registrar of Companies (ROC), Pune, under CIN U22130PN2019PTC188066. Its GSTIN is 27AAICC4929K1Z9 (Maharashtra).
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Payel Dutta and Shani Kumar Goutam.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Pune, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹1.99 Cr, a decline of 16% compared to the previous year. For the same year it recorded a net profit of ₹18.13 Lakh (net margin 9.1%) and EBITDA of ₹24.46 Lakh (EBITDA margin 12.3%). Revenue has grown at a compounded annual rate (CAGR) of 252% over three years and 55% over five years.
Company details
CIN U22130PN2019PTC188066
Registration Number 188066
Incorporation Date 27 November 2019
ROC Pune
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2025
Date of Balance Sheet 31 March 2025
DPIIT Recognition Recognised Startup
Key People
Payel Dutta Director Shani Kumar Goutam Director Recognitions & Rankings of Creative Litmus
Contact details
Creative Litmus Private Limited's registered office is in Pune, Maharashtra. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressOffice No.306 3rd Floor Wing B Survey No.3/1/1/2 Speciality Business Center Opp Skp Campu, S Balewadi, Pune, Maharashtra, India – 411045
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Creative Litmus Private Limited, buy the company report.
Comprehensive company report
Creative Litmus Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
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Business activity
The main business activity of Creative Litmus is information and communication. In detail, this covers data processing, hosting and related activities; web portal.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | J7 | Data processing, hosting and related activities; web portal |
To see the full business activity and turnover split of Creative Litmus Private Limited, buy the company report.
Financials of Creative Litmus Private Limited
FY 2025 filings availableCreative Litmus Private Limited reported revenue of ₹1.99 Cr (down 16% YoY) for FY 2025.
Revenue · FY 2025
₹1.99 Cr ▼ 16%
Net profit · FY 2025
₹18.13 Lakh margin 9.1%
EBITDA · FY 2025
₹24.46 Lakh margin 12.3%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 16%
3 years · compounded
▲ 252%
5 years · compounded
▲ 55%
EBITDA CAGR growth
1 year
▲ 181%
3 years · compounded
▲ 268%
5 years · compounded
▲ 136%
Revenue fell 16% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 55%. EBITDA rose 181% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹24.46 Lakh | ||||
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| Net Profit (PAT) | ₹18.13 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| Profitability | |||||
| EBITDA Margin | 12.3% | ||||
| Net Profit Margin | 9.1% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Creative Litmus Private Limited, buy the company report.
Board of directors of Creative Litmus Private Limited
Creative Litmus has 2 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Payel Dutta | Director | 20 Apr 2022 | 4 Years 6 Months | Current |
| Shani Kumar Goutam | Director | 21 Jun 2022 | 4 Years 4 Months | Current |
Auditor
Creative Litmus Private Limited is audited by CA SAIMANOHAR SURESH PRABHU for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| CA SAIMANOHAR SURESH PRABHU | FY 2023 | 122583 |
Shareholding
The shareholding of Creative Litmus Private Limited is on record for 4 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 |
|---|---|---|---|---|
| Promoters | ||||
| Domestic institutional investors (DII) | ||||
| Foreign institutional investors (FII) | ||||
| Public | ||||
| Others |
To see the full shareholding pattern of Creative Litmus Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Creative Litmus Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Creative Litmus Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Creative Litmus has 1 GST registration: 1 active.
Total GSTINs
1
Active
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAICC4929K1Z9 | Maharashtra | Active | 08 May 2020 |
To see the full GST registrations and return filing status of Creative Litmus Private Limited, buy the company report.
Recent activity
Creative Litmus Private Limited has 8 board changes on record since 2021: 2 appointments and 6 cessations. The latest: Payel Dutta ceased to be Additional Director on 30 Sep 2022.
AGM
Creative Litmus Private Limited last Annual general meeting of members was held on 30 Sep 2025 as per latest MCA records.
Filing
Creative Litmus Private Limited has filed its annual Financial statements for the year ended 31 Mar 2025 with Roc Pune.
Ceased
Payel Dutta ceased to be Additional Director.
Ceased
Shani Kumar Goutam ceased to be Additional Director.
Ceased
Poonam Baban Wable ceased to be Additional Director.
Appointed
Shani Kumar Goutam was appointed as Director.
Ceased
Priyanka Singha ceased to be Director.
Appointed
Payel Dutta was appointed as Director.
Ceased
Sukanta Singha ceased to be Additional Director.
Ceased
Jayanti Devi ceased to be Director.
Incorporation
27 Nov 2019
Creative Litmus Private Limited was registered on 27 Nov 2019 with Roc Pune & aged 6 years 10 months as per MCA records.
Frequently asked questions
Creative Litmus is an active private limited company based in Pune, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 27 November 2019 (7+ years old) and is registered under CIN U22130PN2019PTC188066.
Creative Litmus has 2 current directors:
- Payel Dutta - Director
- Shani Kumar Goutam - Director
The latest financial statements of Creative Litmus on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from FY 2020 are in the company report.
The GSTIN of Creative Litmus is 27AAICC4929K1Z9, registered in Maharashtra.
The CIN (Corporate Identification Number) of Creative Litmus is U22130PN2019PTC188066. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Creative Litmus was incorporated on 27 November 2019, making it 7+ years old. It is registered with the Registrar of Companies, Pune.
Payel Dutta ceased to be Additional Director on 30 Sep 2022. Shani Kumar Goutam ceased to be Additional Director on 30 Sep 2022. Poonam Baban Wable ceased to be Additional Director on 27 Jun 2022. Creative Litmus has 8 board changes on record in total.
Yes, Creative Litmus is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
The registered office of Creative Litmus is at Office No.306 3rd Floor Wing B Survey No.3112 Speciality Business Center Opp Skp Campu, S Balewadi, Pune, Maharashtra, India – 411045.
Creative Litmus operates in the media and publishing industry, in the advertising agencies and media services segment.