- Category
- Micro (2024-25)
- Udyam number
- UDYAM-MH-18-0149034

About Deadline Advertising Private Limited
Data last updated:
Deadline Advertising Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 26 November 1996 and has been in existence for over 30 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74300MH1996PTC104127. Its GSTIN is 27AAACD3128P1ZH (Maharashtra).
The company has an authorised share capital of ₹51 Lakh and a paid-up capital of ₹50.4 Lakh. It is led by directors including Priyadarshini Sachin Nimbalkar and Prashant Sheena Basrur.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2025, the company reported a revenue of ₹2.6 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹1.52 Cr (net margin 58.4%) and EBITDA of ₹1.85 Cr (EBITDA margin 71%). Revenue has declined at a compounded annual rate (CAGR) of 34% over three years and 6% over five years.
The company is associated with 1 brand: Deadline Advertising. As per MCA filings, the company has open charges of ₹15.54 Cr and satisfied charges of ₹1.31 Cr on record. Court records list 13 cases involving the company, including 7 filed by the company and 7 filed against it; 3 cases are pending.
Deadline Advertising Private Limited is registered as a micro enterprise under the Udyam registration framework (Reg. No. UDYAM-MH-18-0149034). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website deadlineadvertising.com.
Company details
Recognitions & Rankings of Deadline Advertising
Contact details
Deadline Advertising Private Limited's registered office is in Mumbai, Maharashtra. Its website is deadlineadvertising.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressD/101 Pioneer Heritage Residency II Opposite To Dheeraj Heritage Near, Sane Guruji School Off Sv .Road Santacruz (W), Mumbai, Maharashtra, India – 400054
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Deadline Advertising Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Deadline Advertising operates one associated brand: Deadline Advertising. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Advertising services including media buying, creative, and digital offerings in Mumbai. | deadlineadvertising.com |
Business activity
The main business activity of Deadline Advertising is professional, scientific and technical activities. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, scientific and technical activities | 73 | Advertising and market research |
To see the full business activity and turnover split of Deadline Advertising Private Limited, buy the company report.
Financials of Deadline Advertising Private Limited
FY 2024 filings availableDeadline Advertising Private Limited reported revenue of ₹2.6 Cr (up 396% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue rose 396% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 6%. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹1.85 Cr | ||||
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| Net Profit (PAT) | ₹1.52 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 71% | ||||
| Net Profit Margin | 58.4% | ||||
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To see the full financial statements and ratios of Deadline Advertising Private Limited, buy the company report.
Board of directors of Deadline Advertising Private Limited
Deadline Advertising has 3 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Priyadarshini Sachin Nimbalkar | Director | 26 Nov 1996 | 29 Years 11 Months | Current |
| Prashant Sheena Basrur Also directs: The Joots Paradigm Private Limited, Leanswift Solutions India Private Limited, MXM India Private Limited and 3 more | Director | 26 Nov 1996 | 29 Years 11 Months | Current |
| Pravin Sheena Basrur | Director | 26 Nov 1996 | 29 Years 11 Months | Current |
Auditor
Deadline Advertising Private Limited is audited by N A R A D and Associates for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| N A R A D and Associates | FY 2023 | W100677 |
Shareholding
The shareholding of Deadline Advertising Private Limited is on record for 5 financial years, the latest being FY 2021, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Deadline Advertising Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 15 Sep 2023 | 100789506 | Others | ₹3.75 Cr | Open | |
| 05 Apr 2021 | 100503526 | Others | ₹44.46 Lakh | Open | |
| 31 Mar 2017 | 100092775 | Others | ₹2 Cr | Open | |
| 23 Feb 2017 | 100088933 | Others | ₹1 Cr | Open | |
| 26 Aug 2016 | 100056826 | Others | ₹2 Cr | Open |
To see the full charge records of Deadline Advertising Private Limited, buy the company report.
Total charge records: 10 View all charges
Legal cases
Deadline Advertising Private Limited has 13 court cases on record: 7 filed by Deadline Advertising, 7 filed against it. 3 cases are pending and 10 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 7 | 3 | 3 |
| NCLAT | 3 | 2 | 0 |
| NCLT | 2 | 1 | 0 |
| Supreme Court | 1 | 1 | 0 |
Cases on record (5 of 13)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Calcutta, West Bengal | Civil suit | Filed against the company by Edelweiss Housing Finance Limited. | Pending |
| District court, Ahmedabad, Gujarat | Court case (SMST R) | Filed against the company by Lok Prakashan Limited | Pending |
| District court, Mumbai CMM Courts, Maharashtra | Court case (Summons Cases SS) | Filed by the company against Meltwater Experia Private Limited and 2 others | Pending |
| NCLAT, NCLAT New Delhi | Interim or miscellaneous application | Filed by the company against THG Publishing Pvt Ltd | Disposed |
| Supreme Court | Court case (1408-Criminal Matters : Criminal matters relating to State Excise Law) | Filed against the company by Prashant Sheena Basrur Director Deadline Advertising Pvt. Ltd. Office at: 304, Amore, Junction of 2Nd and 4Th Road, Khar (W) Mumbai ,Mumbai , Maharashtra | Disposed |
To see the full case history of Deadline Advertising Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Deadline Advertising Private Limited has 11 MSME Form 1 returns on record between 2019 and 2021, listing 253 overdue payments to 10 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 10)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| Narad & Associates LLP | |||
| an individual supplier | |||
| an individual supplier | |||
| Benchmark Computer Solutions Pvt Ltd. |
To see the full MSME payment records of Deadline Advertising Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
GST
Deadline Advertising has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAACD3128P1ZH | Maharashtra | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Deadline Advertising Private Limited, buy the company report.
Recent activity
Deadline Advertising Private Limited has 3 board changes on record since 1996: 3 appointments. The latest: Prashant Sheena Basrur was appointed as Director on 26 Nov 1996.
9 earlier events are in the company report.
Frequently asked questions
Deadline Advertising is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 26 November 1996 (30+ years old) and is registered under CIN U74300MH1996PTC104127.
Deadline Advertising has 3 current directors:
- Priyadarshini Sachin Nimbalkar - Director
- Prashant Sheena Basrur - Director
- Pravin Sheena Basrur - Director
The latest financial statements of Deadline Advertising on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Deadline Advertising is 27AAACD3128P1ZH, registered in Maharashtra.
The CIN (Corporate Identification Number) of Deadline Advertising is U74300MH1996PTC104127. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Deadline Advertising has 13 court cases on record: 7 filed by the company and 7 filed against it. 3 are pending. Most are in the district courts.
Deadline Advertising was incorporated on 26 November 1996, making it 30+ years old. It is registered with the Registrar of Companies, Mumbai.
Prashant Sheena Basrur was appointed as Director on 26 Nov 1996. Pravin Sheena Basrur was appointed as Director on 26 Nov 1996. Priyadarshini Sachin Nimbalkar was appointed as Director on 26 Nov 1996.
Yes, Deadline Advertising is registered as a micro enterprise under Udyam registration (number: UDYAM-MH-18-0149034).
Deadline Advertising has 11 MSME Form 1 returns on record between 2019 and 2021, listing 253 overdue payments to 10 micro and small suppliers. The latest return was filed on 28 Apr 2021.
Deadline Advertising can be reached through the website deadlineadvertising.com. Its registered office is in Mumbai, Maharashtra, India.

