About Decision Point Private Limited
Data last updated:
Decision Point Private Limited is a private limited company based in Sadar Bazar, Haryana, India, recognised as a startup by DPIIT. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 19 January 2012 and has been in existence for over 14 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U67190HR2012PTC130722. Its GSTIN is 06AAECD0951C1Z7 (Haryana). The company holds 5 GST registrations, of which 4 are active.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹80,300. It is led by directors including Adugudi Viswanathan Venkatraman and Nangavaram Sitharaman Ravi Shankar.
Its last annual general meeting (AGM) was held on 18 July 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Sadar Bazar, Haryana.
As per the financials filed for FY 2025, the company reported a revenue of ₹83.55 Cr, a decline of 15% compared to the previous year. For the same year it recorded a net loss of ₹6.46 Cr (net margin -7.7%) and EBITDA of -₹3.1 Cr (EBITDA margin -3.7%). Revenue has grown at a compounded annual rate (CAGR) of 33% over three years and 37% over five years.
The company has about 83 employees on its provident fund (EPFO) records.
The company is associated with 1 brand: Decision Point. As per MCA filings, the company has satisfied charges of ₹7 Cr on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website decisionpoint.ai.
- EmailLocked
- TelephoneLocked
- WebsiteLocked
- Social Media
- Registered Address3rd Floor Tower – B3, DLF World Tech Park NH – 8 Block – A Sector – 30, Sadar Bazar, Haryana, India – 122001
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
CIN History of Decision Point Private Limited
Decision Point has one previous CIN (Corporate Identification Number): U67190DL2012PTC230290. The current CIN is U67190HR2012PTC130722, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U67190HR2012PTC130722 | Current |
| U67190DL2012PTC230290 | Previous |
Associated Brands with Decision Point Private Limited
Decision Point operates one associated brand: Decision Point. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| AI and analytics solutions are delivered for business challenges. | decisionpoint.ai |
Competitors & Alternatives of Decision Point Private Limited
Brands and companies operating in the same space as Decision Point Private Limited include EXL, Tredence, Tech Mahindra and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
 EXL | Analytics and digital solutions for healthcare and banking are provided. | New York, United States | 1999 |
 Tredence | AI consulting, supply chain, and customer analytics services are provided. | San Jose, United States | 2013 |
 Tech Mahindra | Provider of data analytics, cloud management, and business process outsourcing services | Pune, India | 1986 |
 eClerx | Provider of business processes, change management, analytics, and data-driven insights services | Mumbai, India | 2000 |
 Quantiphi | Provider of AI and machine learning services | Marlborough, United States | 2013 |
 Dun & Bradstreet | Financial analysis and risk assessment solutions are provided to businesses. | Jacksonville, United States | 1841 |
 Orioninc | Provider of AI, data analytics, application development and IT security services | Monmouth Junction, United States | 1993 |
 ADA | Data-driven marketing, analytics, and digital commerce solutions are provided. | Singapore | 2018 |
 Capgemini | Cloud management, business consulting, and IT outsourcing services are provided. | Paris, France | 1967 |
 Artefact | Digital marketing services provider | Paris, France | 1998 |
Business Activity of Decision Point Private Limited
The main business activity of Decision Point is professional, scientific and technical. In detail, this covers other professional, scientific and technical activities.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M9 | Other professional, scientific and technical activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Board of Directors of Decision Point Private Limited
Decision Point has 3 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Adugudi Viswanathan Venkatraman Also directs: Latent View Analytics Limited | Director | 21 Aug 2024 | 2 Years 1 Months | Current |
| Nangavaram Sitharaman Ravi Shankar | Director | 19 Jan 2012 | 14 Years 8 Months | Current |
| Sundara Rajan Sethuraman | Director | 21 Aug 2024 | 2 Years 1 Months | Current |
Financials of Decision Point Private Limited FY 2025 filings available
Decision Point Private Limited reported revenue of ₹83.55 Cr (down 15% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR) of Decision Point Private Limited
Revenue fell 15% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 37%. EBITDA fell 116% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Decision Point Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹3.1 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹6.46 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Decision Point Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -3.7% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -7.7% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Decision Point are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Charges & Borrowings of Decision Point Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 27 Jun 2022 | Hdfc Bank Limited | ₹7 Cr | Satisfied |
Total charge records: 1 View all charges
Employees and EPFO Compliance at Decision Point Private Limited
Employment history and EPFO contributions of people linked to Decision Point.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
GST Compliance of Decision Point Private Limited
Decision Point has 5 GST registrations: 4 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 06AAECD0951C1Z7 | Haryana | Active | 28 Jul 2017 |
| 06AAECD0951C2Z6 | Haryana | Active | 18 Jul 2023 |
| 07AAECD0951C1Z5 | Delhi | Active | 01 Jul 2017 |
| 33AAECD0951C1ZA | Tamil Nadu | Active | 18 Oct 2023 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
Credit Ratings, Litigation & Regulatory Alerts for Decision Point Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Decision Point Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Decision Point Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Decision Point Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Recent Activity on Decision Point Private Limited
Recent News on Decision Point Private Limited
Frequently Asked Questions about Decision Point Private Limited
Decision Point is an active private limited company based in Sadar Bazar, Haryana, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 19 January 2012 (14+ years old) and is registered under CIN U67190HR2012PTC130722.
Decision Point reported revenue of ₹83.55 Cr for FY 2025 (down 15% YoY).
Decision Point has 3 current directors:
- Adugudi Viswanathan Venkatraman - Director
- Nangavaram Sitharaman Ravi Shankar - Director
- Sundara Rajan Sethuraman - Director
Decision Point reported a net loss of ₹6.46 Cr (net margin -7.7%) and EBITDA of -₹3.1 Cr (EBITDA margin -3.7%) for FY 2025, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Decision Point is 33% over three years and 37% over five years. In the latest year (FY 2025) revenue fell 15%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Decision Point is 06AAECD0951C1Z7, registered in Haryana. The company has 5 GST registrations in all, of which 4 are active and 1 is cancelled or inactive. Other active GSTINs include 06AAECD0951C2Z6 (Haryana), 07AAECD0951C1Z5 (Delhi), 33AAECD0951C1ZA (Tamil Nadu).
The CIN (Corporate Identification Number) of Decision Point is U67190HR2012PTC130722. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Decision Point was incorporated on 19 January 2012, making it 14+ years old. It is registered with the Registrar of Companies, Delhi.
Yes, Decision Point is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).