MSME (Udyam registered) Ministry of MSME
- Category
- Small (2023-24)
- Udyam number
- UDYAM-CH-01-0009016
Decode Advertising Private Limited - media and publishing in Chandigarh, India. FY 2026 financials & compliance.
Revenue · FY 2024
₹31.56 Cr
▼ 9% YoY
Net profit · FY 2024
₹79.36 Lakh
Net margin 2.5%
EBITDA · FY 2024
₹2.29 Cr
EBITDA margin 7.2%
Authorised capital
₹20 Lakh
Registered with MCA
Paid-up capital
₹10 Lakh
Issued & subscribed
Open charges
₹10.88 Cr
Secured borrowings
Company age
16 yrs
Est. 2010
Directors on board
2
As per MCA filings
About Decode Advertising Private Limited
Data last updated:
Decode Advertising Private Limited is a private limited company based in Chandigarh, India. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 28 December 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Chandigarh, under CIN U74300CH2010PTC043395. Its GSTIN is 04AADCD6837E1ZV (Chandigarh). The company holds 3 GST registrations, of which 2 are active.
The company has an authorised share capital of ₹20 Lakh and a paid-up capital of ₹10 Lakh. It is led by directors Rajesh Jain and Sumit Jain.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Floor 2 SCO – 232 233 234, Sector – 34A, Chandigarh, India – 160022.
As per the financials filed for FY 2024, the company reported a revenue of ₹31.56 Cr, a decline of 9% compared to the previous year. For the same year it recorded a net profit of ₹79.36 Lakh (net margin 2.5%) and EBITDA of ₹2.29 Cr (EBITDA margin 7.2%). Revenue has declined at a compounded annual rate (CAGR) of 1% over three years and 6% over five years.
The company is associated with 1 brand: Decode. As per MCA filings, the company has open charges of ₹10.88 Cr on record. Court records list 32 cases involving the company, including 25 filed by the company and 7 filed against it; 12 cases are pending.
Decode Advertising Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-CH-01-0009016). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website decodeads.com.
Company details
CIN U74300CH2010PTC043395
Registration Number 043395
Incorporation Date 28 December 2010
ROC Chandigarh
Listing Status Unlisted
Company Status Active
Date of Last AGM 30 September 2024
Date of Balance Sheet 31 March 2024
Compliance Status Active Compliant
MSME Classification Small
Udyam Registration UDYAM-CH-01-0009016
CIN history
Decode Advertising has one previous CIN (Corporate Identification Number): U74300PB2010PTC034542. The current CIN is U74300CH2010PTC043395, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74300CH2010PTC043395 | Current |
| U74300PB2010PTC034542 | Previous |
Key People
Rajesh Jain Director Sumit Jain Director Recognitions & Rankings of Decode Advertising
Contact details
Decode Advertising Private Limited's registered office is in Chandigarh, Chandigarh. Its website is decodeads.com. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Social Media
- Registered AddressFloor 2 SCO – 232 233 234, Sector – 34A, Chandigarh, India – 160022
- IndustryMedia and Publishing, Advertising Agencies & Media Services
To see the full contact details of Decode Advertising Private Limited, buy the company report.
Comprehensive company report
Decode Advertising Private Limited - one report that includes everything
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
₹799 ₹999 20% off excluding 18% GST
Secure checkout · GST invoice included
Brands
Decode Advertising operates one associated brand: DECODE. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Agency specializing in health and wellness brand engagement services | decodeadvertising.com |
Business activity
The main business activity of Decode Advertising is support service to organizations. In detail, this covers other support services to organizations.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| N | Support service to Organizations | N7 | Other support services to organizations |
To see the full business activity and turnover split of Decode Advertising Private Limited, buy the company report.
Financials of Decode Advertising Private Limited
FY 2024 filings availableDecode Advertising Private Limited reported revenue of ₹31.56 Cr (down 9% YoY) for FY 2024.
Revenue · FY 2024
₹31.56 Cr ▼ 9%
Net profit · FY 2024
₹79.36 Lakh margin 2.5%
EBITDA · FY 2024
₹2.29 Cr margin 7.2%
Compounded Annual Growth Rate (CAGR)
Revenue CAGR growth
1 year
▼ 9%
3 years · compounded
▼ 1%
5 years · compounded
▼ 6%
EBITDA CAGR growth
1 year
▲ 49%
3 years · compounded
▲ 26%
Revenue has declined at a compounded annual rate (CAGR) of 6% over five years, including a 9% fall in the latest year. EBITDA rose 49% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹2.29 Cr | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | ₹79.36 Lakh | ||||
| Balance Sheet | |||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 7.2% | ||||
| Net Profit Margin | 2.5% | ||||
| Return on Equity (ROE) | |||||
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To see the full financial statements and ratios of Decode Advertising Private Limited, buy the company report.
Board of directors of Decode Advertising Private Limited
Decode Advertising has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
Current Directors
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Rajesh Jain | Director | 28 Dec 2010 | 15 Years 9 Months | Current |
| Sumit Jain | Director | 02 Nov 2021 | 4 Years 11 Months | Current |
Auditor
Decode Advertising Private Limited is audited by SUNIL K SHARMA & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SUNIL K SHARMA & ASSOCIATES | FY 2023 | 536370 |
Shareholding
The shareholding of Decode Advertising Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Decode Advertising Private Limited, buy the company report.
Charges & borrowings
Open charges
₹10.88 Cr
Satisfied charges
None
Breakdown by lending institutions
Latest charge details
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 30 Apr 2025 | 101091809 | Hdfc Bank Limited | ₹1.2 Cr | Open | |
| 16 Nov 2024 | 101028365 | Hdfc Bank Limited | ₹16.67 Lakh | Open | |
| 23 May 2023 | 100761238 | Hdfc Bank Limited | ₹23.06 Lakh | Open | |
| 17 Mar 2023 | 100760345 | Hdfc Bank Limited | ₹40 Lakh | Open | |
| 02 Feb 2023 | 100680362 | Others | ₹8 Lakh | Open |
To see the full charge records of Decode Advertising Private Limited, buy the company report.
Total charge records: 10 View all charges
Legal cases
Decode Advertising Private Limited has 32 court cases on record: 25 filed by Decode Advertising, 7 filed against it. 12 cases are pending and 20 are disposed.
Total cases
32
Filed by the company
25
Filed against the company
7
Pending
12
Disposed
20
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 28 | 6 | 12 |
| High courts | 4 | 1 | 0 |
Cases on record (5 of 32)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, SAS Nagar, Punjab | Appeal | Filed by the company against M/S Sushma Buildtech Ltd. | Pending |
| District court, SAS Nagar, Punjab | Civil suit | Filed by the company against M/S Sushma Buildtech Limited | Pending |
| District court, Chandigarh | Appeal | Filed against the company by an individual | Pending |
| District court, Chandigarh | Arbitration matter | Filed against the company by Municipal Corporation | Pending |
| District court, Chandigarh | Civil miscellaneous application | Filed by the company against M/S Reach Mobile Tech Pvt Ltd and 1 other | Pending |
To see the full case history of Decode Advertising Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Decode Advertising Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Decode Advertising has 3 GST registrations: 2 active and 1 cancelled or inactive.
Total GSTINs
3
Active
2
Cancelled / inactive
1
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 04AADCD6837E1ZV | Chandigarh | Active | 01 Jul 2017 |
| 03AADCD6837E2ZW | Punjab | Active | 25 Oct 2019 |
To see the full GST registrations and return filing status of Decode Advertising Private Limited, buy the company report.
Recent activity
Decode Advertising Private Limited has 6 board changes on record since 2010: 4 appointments and 2 cessations. The latest: Jyoti Jain ceased to be Additional Director on 03 Nov 2021.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 120.00 Lakh with Charge ID 101091809 was registered on 30 Apr 2025.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 16.67 Lakh with Charge ID 101028365 was registered on 16 Nov 2024.
AGM
Decode Advertising Private Limited last Annual general meeting of members was held on 30 Sep 2024 as per latest MCA records.
Charges
A charge with Others of Rs. 710.00 Lakh registered on 04 Jul 2011 with Charge ID 10300925 was modified on 29 Aug 2024.
Filing
Decode Advertising Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Chandigarh.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 23.06 Lakh with Charge ID 100761238 was registered on 23 May 2023.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 40.00 Lakh with Charge ID 100760345 was registered on 17 Mar 2023.
Charges
A charge with Others amounted to Rs. 8.00 Lakh with Charge ID 100680362 was registered on 02 Feb 2023.
Charges
A charge with Others amounted to Rs. 145.00 Lakh with Charge ID 100670715 was registered on 12 Dec 2022.
Ceased
Jyoti Jain ceased to be Additional Director.
Appointed
Sumit Jain was appointed as Director.
Charges
A charge with Hdfc Bank Limited amounted to Rs. 5.30 Lakh with Charge ID 100426396 was registered on 30 Dec 2020.
8 earlier events are in the company report.
Frequently asked questions
Decode Advertising is an active private limited company based in Chandigarh, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 28 December 2010 (16+ years old) and is registered under CIN U74300CH2010PTC043395.
Decode Advertising has 2 current directors:
- Rajesh Jain - Director
- Sumit Jain - Director
The latest financial statements of Decode Advertising on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Decode Advertising is 04AADCD6837E1ZV, registered in Chandigarh. The company has 3 GST registrations in all, of which 2 are active and 1 is cancelled or inactive. Other active GSTINs include 03AADCD6837E2ZW (Punjab).
The CIN (Corporate Identification Number) of Decode Advertising is U74300CH2010PTC043395. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Decode Advertising has 32 court cases on record: 25 filed by the company and 7 filed against it. 12 are pending. Most are in the district courts.
Decode Advertising was incorporated on 28 December 2010, making it 16+ years old. It is registered with the Registrar of Companies, Chandigarh.
Jyoti Jain ceased to be Additional Director on 03 Nov 2021. Sumit Jain was appointed as Director on 02 Nov 2021. Jyoti Jain was appointed as Additional Director on 05 Aug 2011. Decode Advertising has 6 board changes on record in total.
Yes, Decode Advertising is registered as a small enterprise under Udyam registration (number: UDYAM-CH-01-0009016).
Decode Advertising can be reached through the website decodeads.com. Its registered office is in Chandigarh, India.