About Deedi Financial Services Private Limited
Data last updated:
Deedi Financial Services Private Limited is a private limited company based in Thiruvananthapuram, Kerala, India. It operates in the non-banking financial services (NBFC) segment of the financial services sector. It was incorporated on 16 January 1992 and has been in existence for over 34 years.
The company is registered with the Registrar of Companies (ROC), Ernakulam, under CIN U65921KL1992PTC006355. Its GSTIN is 32AAACD7862N1ZD (Kerala).
The company has an authorised share capital of ₹3 Cr and a paid-up capital of ₹2 Cr. It was formerly known as Deedi Financial Services Limited. It is led by directors including Paul Thottuvelil Chacko (Whole-Time Director) and Pillai Sivanandan Pillai Chenazheth Kochan.
Its last annual general meeting (AGM) was held on 28 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Np VI/186 Kaimanom Junction, Thiruvananthapuram, Kerala, India – 695040.
As per the financials filed for FY 2023, the company reported a revenue of ₹78.78 Lakh, a growth of 35% compared to the previous year. For the same year it recorded a net profit of ₹27.12 Lakh (net margin 34.4%) and EBITDA of ₹40.49 Lakh (EBITDA margin 51.4%). Revenue has grown at a compounded annual rate (CAGR) of 5% over three years and 2% over five years.
The company has about 3 employees on its provident fund (EPFO) records.
As per MCA filings, the company has satisfied charges of ₹4 Cr on record. Court records list 296 cases involving the company, including 294 filed by the company and 2 filed against it; 80 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website dhll.co.in.
Company details
Name history
Deedi Financial Services has undergone 3 name changes throughout its history. The company was previously known as Deedi Financial Services Limited, Deedi Financial Services Private Limited, and Deedi Hire Purchase And Leasing Limited. The current legal name is Deedi Financial Services Private Limited.
| Company Name | Status |
|---|---|
| Deedi Financial Services Private Limited | Current |
| Deedi Financial Services Limited | Previous |
| Deedi Hire Purchase And Leasing Limited | Previous |
CIN history
Deedi Financial Services has one previous CIN (Corporate Identification Number): U65921KL1992PLC006355. The current CIN is U65921KL1992PTC006355, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U65921KL1992PTC006355 | Current |
| U65921KL1992PLC006355 | Previous |
Contact details
Deedi Financial Services Private Limited's registered office is in Thiruvananthapuram, Kerala. Its website is dhll.co.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressNp VI/186 Kaimanom Junction, Thiruvananthapuram, Kerala, India – 695040
- IndustryFinancial Services, NBFC, Investment & Credit NBFC, Asset Financing Companies
To see the full contact details of Deedi Financial Services Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Deedi Financial Services is financial and insurance service. In detail, this covers other financial activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| K | Financial and insurance Service | K8 | Other financial activities |
To see the full business activity and turnover split of Deedi Financial Services Private Limited, buy the company report.
Financials of Deedi Financial Services Private Limited
FY 2025 filings availableDeedi Financial Services Private Limited reported revenue of ₹78.78 Lakh (up 35% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 2% over five years, including 35% growth in the latest year. EBITDA rose 98% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹78.78 Lakh | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹40.49 Lakh | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹27.12 Lakh | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 51.4% | ||||
| Net Profit Margin | 34.4% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Deedi Financial Services Private Limited, buy the company report.
Board of directors of Deedi Financial Services Private Limited
Deedi Financial Services has 4 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Pillai Sivanandan Pillai Chenazheth Kochan Also directs: Deedi Motors Private Limited | Director | 05 Jul 2007 | 19 Years 4 Months | Current |
| Geetha Jose Thottam | Director | 20 Jun 1998 | 28 Years 4 Months | Current |
| Paul Thottuvelil Chacko Also directs: Deedi Motors Private Limited, Joy's the Beach Resort Private Limited, Sahasradalam Charitable Foundation and 1 more | Whole-Time Director | 01 Oct 2003 | 23 Years 1 Months | Current |
| Divya Paul Also directs: Joy's the Beach Resort Private Limited, Sahasradalam Charitable Foundation, Evm Automobiles Private Limited and 5 more | Director | 13 Dec 2024 | 1 Years 10 Months | Current |
Peer comparison
Deedi Financial Services Private Limited is compared with the 4 companies closest to it by revenue in the BFSI industry (Asset Financing Companies, NBFC Investment and Credit Companies, Small Non Deposit NBFC), with the same principal business activity (other financial activities), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Dikshi Leafin Portfolio Private Limited | ₹78.86 Lakh (FY 2024) | 245.0% | New Delhi, Delhi, India | |||
| Navnita Dealcomm Pvt. Ltd. | ₹78.84 Lakh (FY 2025) | -31.0% | Kolkata, West Bengal, India | |||
| Deedi Financial Services Private Limitedthis company | ₹78.78 Lakh (FY 2023) | ₹27.12 Lakh | 34.4% | 35.0% | Thiruvananthapuram, Kerala, India | |
| Green Field Farm Pvt Ltd | ₹78.57 Lakh (FY 2025) | -29.0% | Kolkata, West Bengal, India | |||
| Karaikudi Finance Limited | ₹78.53 Lakh (FY 2025) | -46.0% | Karaikudi, Tamil Nadu, India |
To see the full peer comparison of Deedi Financial Services Private Limited, buy the company report.
Auditor
Deedi Financial Services Private Limited is audited by J A K S & ASSOCIATES for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| J A K S & ASSOCIATES | FY 2023 | 001360S |
Shareholding
The shareholding of Deedi Financial Services Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Deedi Financial Services Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 20 Oct 2003 | 90019433 | Indian Overseas Bank | ₹2 Cr | Satisfied | |
| 05 Apr 2002 | 90018631 | Indian Overseas Bank | ₹1.25 Cr | Satisfied | |
| 18 Aug 2000 | 90017915 | Indian Overseas Bank | ₹75 Lakh | Satisfied |
To see the full charge records of Deedi Financial Services Private Limited, buy the company report.
Total charge records: 3 View all charges
Legal cases
Deedi Financial Services Private Limited has 296 court cases on record: 294 filed by Deedi Financial Services, 2 filed against it. 80 cases are pending and 216 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 295 | 1 | 80 |
| High courts | 1 | 1 | 0 |
Cases on record (5 of 296)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Thiruvananthapuram, Kerala | Criminal miscellaneous application | Filed by the company against an individual | Pending |
| District court, Thiruvananthapuram, Kerala | Criminal complaint | Filed by the company against an individual | Pending |
| District court, Thiruvananthapuram, Kerala | Criminal miscellaneous application | Filed by the company against an individual | Pending |
| District court, Thiruvananthapuram, Kerala | Criminal miscellaneous application | Filed by the company against an individual | Pending |
| District court, Thiruvananthapuram, Kerala | Civil suit | Filed by the company against an individual | Pending |
To see the full case history of Deedi Financial Services Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Deedi Financial Services Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Group structure & subsidiaries
Deedi Financial Services has 1 associated company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.
GST
Deedi Financial Services has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 32AAACD7862N1ZD | Kerala | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Deedi Financial Services Private Limited, buy the company report.
Recent activity
Deedi Financial Services Private Limited has 10 board changes on record since 1998: 4 appointments and 6 cessations. The latest: Divya Paul was appointed as Director on 13 Dec 2024.
7 earlier events are in the company report.
Frequently asked questions
Deedi Financial Services is an active private limited company based in Thiruvananthapuram, Kerala, India. The company works in nbfc, within the financial services industry. It was incorporated on 16 January 1992 (34+ years old) and is registered under CIN U65921KL1992PTC006355.
Deedi Financial Services has 4 current directors:
- Paul Thottuvelil Chacko - Whole-Time Director
- Pillai Sivanandan Pillai Chenazheth Kochan - Director
- Geetha Jose Thottam - Director
- Divya Paul - Director
The latest financial statements of Deedi Financial Services on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 28 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Deedi Financial Services is 32AAACD7862N1ZD, registered in Kerala.
The CIN (Corporate Identification Number) of Deedi Financial Services is U65921KL1992PTC006355. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Deedi Financial Services has 296 court cases on record: 294 filed by the company and 2 filed against it. 80 are pending. Most are in the district courts.
Deedi Financial Services was incorporated on 16 January 1992, making it 34+ years old. It is registered with the Registrar of Companies, Ernakulam.
The peers of Deedi Financial Services by revenue are Dikshi Leafin Portfolio Private Limited, Navnita Dealcomm Pvt. Ltd, Green Field Farm Pvt Ltd, Karaikudi Finance Limited, all in the BFSI industry (Asset Financing Companies, NBFC Investment and Credit Companies, Small Non Deposit NBFC), with the same principal business activity (other financial activities).
Divya Paul was appointed as Director on 13 Dec 2024. Priya Paul ceased to be Director on 28 Sep 2024. Deepa Paul ceased to be Director on 28 Sep 2019. Deedi Financial Services has 10 board changes on record in total.
Deedi Financial Services can be reached through the website dhll.co.in. Its registered office is in Thiruvananthapuram, Kerala, India.
The registered office of Deedi Financial Services is at Np VI186 Kaimanom Junction, Thiruvananthapuram, Kerala, India – 695040.
Sample company reports
The same report you get when you buy one: financials, directors, ownership, deals, charges, legal cases, brands and filings, with the Excel workbook alongside.
