Direct Media & Cable Private Limited
About Direct Media & Cable Private Limited
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Direct Media & Cable Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Primat Infrapower & Multiventures Private Limited. It operates in the television and radio broadcasting segment of the media and publishing sector. It was incorporated on 18 November 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U74900MH2015PTC270247.
The company has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors Prakashchandra Pandey and Ajit Narayan Shelar.
Its last annual general meeting (AGM) was held on 26 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 135 Continental Building Dr. A. B Road Worli, Mumbai, Maharashtra, India – 400018.
As per the financials filed for FY 2025, the company reported a revenue of ₹65 Cr. For the same year it recorded a net profit of ₹64.99 Cr (net margin 100%) and EBITDA of ₹64.99 Cr (EBITDA margin 100%).
As per MCA filings, the company has open charges of ₹300 Cr on record. The company has 2 deals on record (1 secondary share transfer, 1 debt financing), with disclosed funding of ₹300 Cr; the latest was in December 2016. Its 10 peer companies in the Media and Publishing industry (Cable Television and DTH, TV and Radio Broadcasting) are compared by revenue, 5 larger and 5 smaller; the largest is Raj Events and Entertainment Private Limited with revenue of ₹75.39 Cr.
The current compliance status is marked as compliant by the Registrar of Companies.
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- Registered Address135 Continental Building Dr. A. B Road Worli, Mumbai, Maharashtra, India – 400018
- IndustryMedia and Publishing, Television & Radio Broadcasting, Cable TV & DTH Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Financials of Direct Media & Cable Private Limited FY 2025 filings available
Direct Media & Cable Private Limited reported revenue of ₹65 Cr for FY 2025.
Financial Statement Summary of Direct Media & Cable Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹64.99 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹64.99 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Direct Media & Cable Private Limited
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 100% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 100% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Direct Media & Cable are in the company report.
Financial statements from FY 2016
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Direct Media & Cable Private Limited
Direct Media & Cable Private Limited is compared with the companies closest to it by revenue in the Media and Publishing industry (Cable Television and DTH, TV and Radio Broadcasting). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Raj Events and Entertainment Private Limited | ₹75.39 Cr (FY 2025) | •••• | •••• | -21.0% | •••• | Bhopal, Madhya Pradesh, India |
| BBC World Service India Private Limited. | ₹75.39 Cr (FY 2025) | •••• | •••• | -1.0% | •••• | New Delhi, Delhi, India |
| DL GTPL Cabnet Private Limited | ₹74.99 Cr (FY 2025) | •••• | •••• | -1.0% | •••• | Surat, Gujarat, India |
| Kerala Kaumudi Private Limited | ₹74.97 Cr (FY 2025) | •••• | •••• | 0.0% | •••• | Thiruvananthapuram, Kerala, India |
| Kasthuri Medias Private Limited | ₹65.84 Cr (FY 2025) | •••• | •••• | 55.0% | •••• | Bangalore, Karnataka, India |
| Direct Media & Cable Private Limited this company | ₹65 Cr (FY 2025) | •••• | •••• | •••• | Mumbai, Maharashtra, India | |
| Atiya Healthcare Private Limited | ₹64.78 Cr (FY 2025) | •••• | •••• | -9.0% | •••• | New Delhi, Delhi, India |
| Shivalik Devices Private Limited | ₹64.27 Cr (FY 2024) | •••• | •••• | -2.0% | •••• | Delhi, India |
| Oscar Media Private Limited | ₹62.5 Cr (FY 2025) | •••• | •••• | 51.0% | •••• | Mumbai, Maharashtra, India |
| M.H. One TV Network Private Limited | ₹62.28 Cr (FY 2025) | •••• | •••• | -13.0% | •••• | Delhi, India |
| Central Bombay Cable Network Limited | ₹61.49 Cr (FY 2024) | •••• | •••• | -5.0% | •••• | Delhi, India |
Peers are the five companies nearest above and the five nearest below Direct Media & Cable by revenue in the Media and Publishing industry (Cable Television and DTH, TV and Radio Broadcasting), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Direct Media & Cable Private Limited
Auditor information for Direct Media & Cable Private Limited provides details about the firm responsible for auditing the company's financial statements and ensuring compliance with regulatory requirements.
Board of Directors of Direct Media & Cable Private Limited
Direct Media & Cable has 2 current directors and 8 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Prakashchandra Pandey Also directs: Akrep Properties LLP, Arm Infra & Utilities Private Limited, Renu Realtech Private Limited and 3 more | Director | 14 Apr 2021 | 5 Years 6 Months | Current |
| Ajit Narayan Shelar Also directs: Direct Media Solutions LLP, Icl Heroes Sports LLP, Dakshin Utilities Works Limited and 5 more | Additional Director | 31 Dec 2025 | 0 Years 9 Months | Current |
Ownership and Shareholding of Direct Media & Cable Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Direct Media & Cable Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 08 Mar 2016 | Idbi Trusteeship Services Limited | ₹300 Cr | Open |
Total charge records: 1 View all charges
Deals & Funding of Direct Media & Cable Private Limited
Direct Media & Cable Private Limited has 2 deals on record (1 secondary share transfer, 1 debt financing), with disclosed funding of ₹300 Cr; the latest was in December 2016.
Deals on record (2 of 2)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Dec 2016 | Secondary share transfer | Undisclosed | Buyer: Primat Infrapower & Multiventures Private Limited Seller: Essel Corporate Resources Private Limited |
| Feb 2016 | Debt financing | ₹300 Cr | Investors: New Media Broadcasting Private Limited |
Full deal history
All 2 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Employees and EPFO Compliance at Direct Media & Cable Private Limited
Employment history and EPFO contributions of people linked to Direct Media & Cable.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Direct Media & Cable Private Limited
Direct Media & Cable Private Limited has 10 board changes on record since 2016: 2 appointments and 8 cessations. The latest: Ajit Narayan Shelar was appointed as Additional Director on 31 Dec 2025.
2 earlier events are listed in the company report.
Credit Ratings, Litigation & Regulatory Alerts for Direct Media & Cable Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Direct Media & Cable Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Direct Media & Cable Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Direct Media & Cable Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Direct Media & Cable Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Direct Media & Cable Private Limited
Direct Media & Cable is an active private limited company based in Mumbai, Maharashtra, India. The company works in television and radio broadcasting, within the media and publishing industry. It was incorporated on 18 November 2015 (11+ years old) and is registered under CIN U74900MH2015PTC270247.
Direct Media & Cable reported revenue of ₹65 Cr for FY 2025.
Direct Media & Cable has 2 current directors:
- Prakashchandra Pandey - Director
- Ajit Narayan Shelar - Additional Director
Direct Media & Cable reported a net profit of ₹64.99 Cr (net margin 100%) and EBITDA of ₹64.99 Cr (EBITDA margin 100%) for FY 2025, as per its filed financial statements.
The CIN (Corporate Identification Number) of Direct Media & Cable is U74900MH2015PTC270247. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Direct Media & Cable was incorporated on 18 November 2015, making it 11+ years old. It is registered with the Registrar of Companies, Mumbai.
Direct Media & Cable has 2 deals on record (1 secondary share transfer, 1 debt financing), with disclosed funding of ₹300 Cr; the latest was in December 2016.
The peers of Direct Media & Cable by revenue are Raj Events and Entertainment Private Limited, BBC World Service India Private Limited, DL GTPL Cabnet Private Limited, Kerala Kaumudi Private Limited, Kasthuri Medias Private Limited and 5 more, all in the Media and Publishing industry (Cable Television and DTH, TV and Radio Broadcasting).
Ajit Narayan Shelar was appointed as Additional Director on 31 Dec 2025. Prakashchandra Pandey ceased to be Additional Director on 26 Nov 2021. Prakashchandra Pandey was appointed as Director on 14 Apr 2021. Direct Media & Cable has 10 board changes on record in total.
The registered office of Direct Media & Cable is at 135 Continental Building Dr. A. B Road Worli, Mumbai, Maharashtra, India – 400018.
Direct Media & Cable has an authorised share capital of ₹1 Lakh and a paid-up capital of ₹1 Lakh.