Direct Sales Private Limited
About Direct Sales Private Limited
Data last updated:
Direct Sales Private Limited was a private limited company based in Delhi, India. The company has been converted to a Limited Liability Partnership (LLP) and no longer exists as a company. For the latest details, refer to the successor LLP. It operated in the wholesale distribution segment of the trading and commerce sector. It was incorporated on 23 November 2000.
The company was registered with the Registrar of Companies (ROC), Delhi, under CIN U74899DL2000PTC108631.
The company had an authorised share capital of ₹25 Lakh and a paid-up capital of ₹22.95 Lakh.
Its last annual general meeting (AGM) was held on 26 May 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office was at 508 Express Tower Azadpur Commercial Complex, Delhi, India – 110033.
As per the financials filed for FY 2020, the company reported a revenue of ₹4.95 Lakh, a decline of 19% compared to the previous year. For the same year it recorded a net profit of ₹1,337 (net margin 0.3%) and EBITDA of ₹1,805 (EBITDA margin 0.4%). Revenue has declined at a compounded annual rate (CAGR) of 10% over three years and 15% over five years.
Court records list 1 case involving the company, including 1 filed by the company.
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- Registered Address508 Express Tower Azadpur Commercial Complex, Delhi, India – 110033
- IndustryTrading, Other Wholesale, Wholesale
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Financials of Direct Sales Private Limited FY 2020 filings available
Direct Sales Private Limited reported revenue of ₹4.95 Lakh (down 19% YoY) for FY 2020.
Compounded Annual Growth Rate (CAGR) of Direct Sales Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 15% over five years, including a 19% fall in the latest year. EBITDA fell 71% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Direct Sales Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹1,805 | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹1,337 | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Direct Sales Private Limited
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 0.4% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 0.3% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Direct Sales are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Auditor Details of Direct Sales Private Limited
Direct Sales Private Limited is audited by R AGRAWAL AND ASSOCIATES for the financial year 2017.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| R AGRAWAL AND ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Direct Sales Private Limited
Direct Sales has 6 former directors on record and no current directors listed.
Ownership and Shareholding of Direct Sales Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Direct Sales Private Limited
Direct Sales Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Legal Cases of Direct Sales Private Limited
Direct Sales Private Limited has 1 court case on record: 1 filed by Direct Sales. All case is disposed. Status as checked on 02 Oct 2026.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 1 | 0 | 0 |
Cases on record (1 of 1)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Namakkal, Tamil Nadu | Criminal miscellaneous application | Filed by the company against an individual | Disposed |
Full case history
All 1 cases with case numbers, court, year-wise trend, opposite parties and decision dates are in the company report.
- Every case with its case number
- Year-wise trend
- Opposite parties
- Decision dates and orders
Verified entity values are shown only after access is granted.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
Employees and EPFO Compliance at Direct Sales Private Limited
Employment history and EPFO contributions of people linked to Direct Sales.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Direct Sales Private Limited
Direct Sales Private Limited has 6 board changes on record since 2007: 0 appointments and 6 cessations. The latest: Manoj Kumar Goyal ceased to be Director on 26 Jun 2020.
Credit Ratings, Litigation & Regulatory Alerts for Direct Sales Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Direct Sales Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Direct Sales Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Direct Sales Private Limited
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Direct Sales Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Direct Sales Private Limited
Direct Sales has been "Converted to LLP" - the business changed its legal structure from a company to a Limited Liability Partnership. The original company no longer exists in its previous form. For the latest information, refer to the successor LLP entity registered with MCA.
Direct Sales was a private limited company based in Delhi, India. The company worked in other wholesale, within the trading industry. It was incorporated on 23 November 2000 and is registered under CIN U74899DL2000PTC108631. For the latest details, refer to the successor LLP entity.
The CIN (Corporate Identification Number) of Direct Sales is U74899DL2000PTC108631. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Direct Sales was incorporated on 23 November 2000. It is registered with the Registrar of Companies, Delhi.
The registered office of Direct Sales is at 508 Express Tower Azadpur Commercial Complex, Delhi, India – 110033.
Direct Sales reported revenue of ₹4.95 Lakh for FY 2020 (down 19% YoY).
Direct Sales has an authorised share capital of ₹25 Lakh and a paid-up capital of ₹22.95 Lakh.
Direct Sales reported a net profit of ₹1,337 (net margin 0.3%) and EBITDA of ₹1,805 (EBITDA margin 0.4%) for FY 2020, as per its filed financial statements.
Direct Sales operated in the trading industry, in the other wholesale segment.
The compounded annual growth rate (CAGR) of the revenue of Direct Sales is 10% over three years and -15% over five years. In the latest year (FY 2020) revenue fell 19%. CAGR is the steady yearly rate that links the first and the last year.