Direction Sales Private Limited - Company Profile

It is a home appliances private limited company based in Kolkata, West Bengal, India, established in 2010.
2010 Kolkata, West Bengal, India Active
Last Updated:
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About Direction Sales Private Limited

Direction Sales Private Limited, a active private limited company, was established on 18 May 2010 in Kolkata, West Bengal, India. Engaging in retailers within the home appliances sector, it holds CIN: U52100WB2010PTC148277. Registered under ROC Roc Kolkata. it is unlisted. It has an authorized capital of ₹0.10 M and a paid-up capital of ₹0.10 M.

It upholds a active non-compliant status. Its leadership includes Englesh Kumar Singh (Director), Ravi Agarwal (Director), Suman Sharma (Director). Past directors included Pramod Agrawal. Its latest AGM occurred on 30 July 2018, with the balance sheet filed on 31 March 2018. It is based at 52 , Weston Street, Kolkata, West Bengal, 700012.

Company Details
  • Email
    **********
  • Telephone

    +91-XXXXXXXXXX

  • Website
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  • Social Media
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  • Apps
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Company Details

  • CIN/LLPIN

    U52100WB2010PTC148277

  • Registration Number

    148277

  • Incorporation Date

    18 May 2010

  • Authorized Capital

    ₹0.10 M

  • Paid-Up Capital

    ₹0.10 M

  • ROC Code

    Roc Kolkata

  • Listing Status

    Unlisted

  • Company Status

    Active

Key Metrics
  • Authorised Capital ₹ 0.10 M
  • Paid Up Capital ₹ 0.10 M
  • Company Age 15 Year, 9 Months
  • Last Filing with ROC 31 Mar 2018
Company report

Direction Sales Private Limited

Company Report FY 2025-2026

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Who are the key members and board of directors at Direction Sales Private Limited?
Current Directors
Name Designation Appointment Date Status
Englesh Kumar Singh Director 20 May 2010 Current
Ravi Agarwal Director 20 May 2010 Current
Suman Sharma Director 18 May 2010 Current
Past Directors
Name Designation Cessation Status
Pramod Abcsdd Director 20 May 2010 Past

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Financial Performance of Direction Sales.

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Direction Sales revenue growth over time
Direction Sales profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors
Emtek
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
Jan, 2021 Amount Post-IPO - Grab Valuation

investors
Hana Financial Group , GGV Capital
Feb, 2021 Amount Post-IPO - Grab Valuation

investors
Signite Partners
  • Key Matrics
  • Balance Sheet
  • Profit and Loss
  • Cash Flow
  • Ratios
Metrics
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What is the Ownership and Shareholding Structure of Direction Sales?

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Shareholding Pattern (FY 2024)
shareholding
  • Promoters: 92.83%
  • Public: 4.10%
  • Others: 3.07%
Shareholding Pattern over the Year
FY (2024) FY (2023) FY (2022) FY (2021) FY (2020)
Promoters 92.83 94.62 94.55 94.55 94.55
Public 4.10 3.89 3.95 3.96 3.98
Others 3.07 1.49 1.50 1.49 1.47

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How Many Employees Work at Direction Sales?

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Employee Date Number of Employees
2020 78,000
2021 80,500
2022 83,200
2023 86,000
2024 89,500
2025 92,000
Deals i
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Rating
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Alerts
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Latest Updates, News, and FAQs on Direction Sales
Recent Activity within the Organization
  • Annual General Meeting

    The activity Direction Sales Private Limited last Annual general meeting of members was held on 30 Jul 2018 as per latest MCA records. was completed.

  • Balance Sheet

    Direction Sales Private Limited has filed its annual Financial statements for the year ended 31 Mar 2018 with Roc Kolkata. was recorded as a recent event.

  • Director Appointment

    Englesh Kumar Singh was appointed as a Director was appointed as a Director on 20 May 2010 & has been associated with this company since 15 years 9 months . was recorded as a recent event.

  • Director Appointment

    Ravi Agarwal was appointed as a Director was appointed as a Director on 20 May 2010 & has been associated with this company since 15 years 9 months . was recorded as a recent event.

  • Director Appointment

    Progress on Suman Sharma was appointed as a Director was appointed as a Director on 18 May 2010 & has been associated with this company since 15 years 9 months . was documented.

  • Company Incorporation

    The activity Direction Sales Private Limited was registered on 18 May 2010 with Roc Kolkata & aged 15 years 9 months as per MCA records. was completed.

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Frequently Asked Questions
What is the CIN of Direction Sales Private Limited?

The CIN of Direction Sales Private Limited is U52100WB2010PTC148277.

Where is Direction Sales Private Limited headquartered?

Direction Sales Private Limited is headquartered at 52 , Weston Street, Kolkata, West Bengal, 700012.

When was Direction Sales Private Limited incorporated?

Direction Sales Private Limited was incorporated on 18 May 2010.

Who are the current directors of Direction Sales Private Limited?

The current directors of Direction Sales Private Limited are

What is the primary industry of Direction Sales Private Limited?

The primary industry of Direction Sales Private Limited is Home Appliances.

Is Direction Sales Private Limited a listed company?

Direction Sales Private Limited is unlisted.

What is the capital structure of Direction Sales Private Limited?

The authorized capital of Direction Sales Private Limited is ₹0.10 M, and the paid-up capital is ₹0.10 M.

What is the compliance status of Direction Sales Private Limited?

The compliance status of Direction Sales Private Limited is Active Non-Compliant.

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