- Category
- Small (2024-25)
- Udyam number
- UDYAM-TN-08-0012302

About Durable Marketing Private Limited
Data last updated:
Durable Marketing Private Limited is a private limited company based in Chennai, Tamil Nadu, India. It operates in the construction materials distribution segment of the metals and mining sector. It was incorporated on 18 September 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U15100TN2009PTC072963. Its GSTIN is 33AADCD2396L1ZH (Tamil Nadu).
The company has an authorised share capital of ₹30 Lakh and a paid-up capital of ₹30 Lakh. It is led by directors Jayanthy Manikandan and Manikandan Balasubramanian.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at Plot No.146 Rajaji Nagar 3rd Street Madipakkam, Chennai, Tamil Nadu, India – 600091.
As per the financials filed for FY 2024, the company reported a revenue of ₹3.76 Cr, a decline of 48% compared to the previous year. For the same year it recorded a net loss of ₹8.56 Lakh (net margin -2.3%) and EBITDA of -₹7.84 Lakh (EBITDA margin -2.1%). Revenue has grown at a compounded annual rate (CAGR) of 18% over three years and 5% over five years.
As per MCA filings, the company has open charges of ₹1.78 Cr and satisfied charges of ₹97.4 Lakh on record. Court records list 3 cases involving the company, including 3 filed by the company.
Durable Marketing Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-TN-08-0012302). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website durable-marketing-private-limited.business.site.
Company details
CIN history
Durable Marketing has one previous CIN (Corporate Identification Number): U52600TN2009PTC072963. The current CIN is U15100TN2009PTC072963, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U15100TN2009PTC072963 | Current |
| U52600TN2009PTC072963 | Previous |
Recognitions & Rankings of Durable Marketing
Contact details
Durable Marketing Private Limited's registered office is in Chennai, Tamil Nadu. Its website is durable-marketing-private-limited.business.site. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressPlot No.146 Rajaji Nagar 3rd Street Madipakkam, Chennai, Tamil Nadu, India – 600091
- IndustryMetals and Minerals, Construction Materials Retail & Distribution
To see the full contact details of Durable Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Durable Marketing is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of Durable Marketing Private Limited, buy the company report.
Financials of Durable Marketing Private Limited
FY 2024 filings availableDurable Marketing Private Limited reported revenue of ₹3.76 Cr (down 48% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue fell 48% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 5%. EBITDA fell 135% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | -₹7.84 Lakh | ||||
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| Net Profit (PAT) | -₹8.56 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -2.1% | ||||
| Net Profit Margin | -2.3% | ||||
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To see the full financial statements and ratios of Durable Marketing Private Limited, buy the company report.
Board of directors of Durable Marketing Private Limited
Durable Marketing has 2 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jayanthy Manikandan | Director | 18 Sep 2009 | 17 Years 1 Months | Current |
| Manikandan Balasubramanian | Director | 18 Sep 2009 | 17 Years 1 Months | Current |
Peer comparison
Durable Marketing Private Limited is compared with the 4 companies closest to it by revenue in the Metals and Minerals industry (Construction Materials Retail and Distribution), with the same principal business activity (wholesale trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Manavi Marketing Private Limited | ₹3.78 Cr (FY 2025) | 40.0% | Bangalore, Karnataka, India | |||
| New Era Buildwell Private Limited | ₹3.77 Cr (FY 2018) | -32.0% | New Delhi, Delhi, India | |||
| Mittal Door Devices India Private Limited | ₹3.76 Cr (FY 2025) | 15.0% | Jaipur, Rajasthan, India | |||
| Durable Marketing Private Limitedthis company | ₹3.76 Cr (FY 2024) | -₹8.56 Lakh | -2.3% | -48.0% | Chennai, Tamil Nadu, India | |
| Shaktee Singh Builders and Traders Private Limited | ₹3.75 Cr (FY 2025) | 3.0% | Delhi, India |
To see the full peer comparison of Durable Marketing Private Limited, buy the company report.
Auditor
Durable Marketing Private Limited is audited by E BHUVANA KUMAR for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| E BHUVANA KUMAR | FY 2023 | 203732 |
Shareholding
The shareholding of Durable Marketing Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Durable Marketing Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 28 Jun 2022 | 100602685 | Others | ₹1.64 Cr | Open | |
| 07 Jul 2017 | 100116713 | Others | ₹14.81 Lakh | Open | |
| 04 Feb 2010 | 10202556 | Central Bank of India | ₹97.4 Lakh | Satisfied |
To see the full charge records of Durable Marketing Private Limited, buy the company report.
Total charge records: 3 View all charges
Legal cases
Durable Marketing Private Limited has 3 court cases on record: 3 filed by Durable Marketing. All cases are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 3 | 0 | 0 |
Cases on record (2 of 3)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Madras High Court | Writ petition | Filed by the company against The Appellate Deputy Commissioner (St) | Disposed |
| Madras High Court | Interim or miscellaneous application | Filed by the company against The Appellate Deputy Commissioner (St) | Disposed |
To see the full case history of Durable Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Durable Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Durable Marketing has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AADCD2396L1ZH | Tamil Nadu | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Durable Marketing Private Limited, buy the company report.
Recent activity
Durable Marketing Private Limited has 2 board changes on record since 2009: 2 appointments. The latest: Jayanthy Manikandan was appointed as Director on 18 Sep 2009.
Frequently asked questions
Durable Marketing is an active private limited company based in Chennai, Tamil Nadu, India. The company works in construction materials retail and distribution, within the metals and minerals industry. It was incorporated on 18 September 2009 (17+ years old) and is registered under CIN U15100TN2009PTC072963.
Durable Marketing has 2 current directors:
- Jayanthy Manikandan - Director
- Manikandan Balasubramanian - Director
The latest financial statements of Durable Marketing on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Durable Marketing is 33AADCD2396L1ZH, registered in Tamil Nadu.
The CIN (Corporate Identification Number) of Durable Marketing is U15100TN2009PTC072963. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Durable Marketing has 3 court cases on record: 3 filed by the company.
Durable Marketing was incorporated on 18 September 2009, making it 17+ years old. It is registered with the Registrar of Companies, Chennai.
The peers of Durable Marketing by revenue are Manavi Marketing Private Limited, New Era Buildwell Private Limited, Mittal Door Devices India Private Limited, Shaktee Singh Builders and Traders Private Limited, all in the Metals and Minerals industry (Construction Materials Retail and Distribution), with the same principal business activity (wholesale trading).
Jayanthy Manikandan was appointed as Director on 18 Sep 2009. Manikandan Balasubramanian was appointed as Director on 18 Sep 2009.
Yes, Durable Marketing is registered as a small enterprise under Udyam registration (number: UDYAM-TN-08-0012302).
Durable Marketing can be reached through the website durable-marketing-private-limited.business.site. Its registered office is in Chennai, Tamil Nadu, India.

