About Ekru Alluring Designs Private Limited
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Ekru Alluring Designs Private Limited is a private limited company based in Kolkata, West Bengal, India. It operates in the online apparel retail segment of the e-commerce sector. It was incorporated on 12 August 2009 and has been in existence for over 17 years.
The company is registered with the Registrar of Companies (ROC), Kolkata, under CIN U18109WB2009PTC137718. Its GSTIN is 19AACCE2567R1ZY (West Bengal). The company holds 5 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹55 Lakh and a paid-up capital of ₹52.73 Lakh. It is led by directors Ekta Jaipuria (Whole-Time Director) and Ruchira Kandhari (Whole-Time Director).
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 40/1 Rupchand Mukherjee Lane Kolkata – 700025, West Bengal, India – 700025.
As per the financials filed for FY 2024, the company reported a revenue of ₹2.36 Cr, a growth of 70% compared to the previous year. For the same year it recorded a net profit of ₹66 Lakh (net margin 28%) and EBITDA of ₹78.6 Lakh (EBITDA margin 33.3%). Revenue has grown at a compounded annual rate (CAGR) of 35% over three years and 2% over five years.
As per MCA filings, the company has open charges of ₹90 Lakh on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website ekru.in.
Company details
Contact details
Ekru Alluring Designs Private Limited's registered office is in Kolkata, West Bengal. Its website is ekru.in. Its e-mail address is in the company report.
- Email
- Website
- Registered Address40/1 Rupchand Mukherjee Lane Kolkata – 700025, West Bengal, India – 700025
- IndustryE-Commerce, Online Apparel Retail
To see the full contact details of Ekru Alluring Designs Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Ekru Alluring Designs is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Ekru Alluring Designs Private Limited, buy the company report.
Financials of Ekru Alluring Designs Private Limited
FY 2025 filings availableEkru Alluring Designs Private Limited reported revenue of ₹2.36 Cr (up 70% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 2% over five years, including 70% growth in the latest year. EBITDA rose 503% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹78.6 Lakh | ||||
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| Net Profit (PAT) | ₹66 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA Margin | 33.3% | ||||
| Net Profit Margin | 28% | ||||
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To see the full financial statements and ratios of Ekru Alluring Designs Private Limited, buy the company report.
Board of directors of Ekru Alluring Designs Private Limited
Ekru Alluring Designs has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Ekta Jaipuria Also directs: The Rajlakshmi Cotton Mills Private Limited | Whole-Time Director | 12 Aug 2009 | 17 Years 2 Months | Current |
| Ruchira Kandhari | Whole-Time Director | 12 Aug 2009 | 17 Years 2 Months | Current |
Auditor
Ekru Alluring Designs Private Limited is audited by J M P ASSOCIATES for the financial year 2018.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| J M P ASSOCIATES | FY 2018 | 324235E |
Shareholding
The shareholding of Ekru Alluring Designs Private Limited is on record for 3 financial years, the latest being FY 2018, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of Ekru Alluring Designs Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 19 Jul 2018 | 100219483 | Hdfc Bank Limited | ₹90 Lakh | Open |
Total charge records: 1 View all charges
Legal cases
No court or tribunal cases involving Ekru Alluring Designs Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Ekru Alluring Designs Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
Employees & EPFO
Ekru Alluring Designs Private Limited has 1 active EPFO establishment as of Apr 07, 2024.
GST
Ekru Alluring Designs has 5 GST registrations: 1 active and 4 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 19AACCE2567R1ZY | West Bengal | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Ekru Alluring Designs Private Limited, buy the company report.
Recent activity
Ekru Alluring Designs Private Limited has 4 board changes on record since 2009: 2 appointments and 2 cessations. The latest: Ekta Jaipuria ceased to be Director on 01 Jan 2013.
Frequently asked questions
Ekru Alluring Designs is an active private limited company based in Kolkata, West Bengal, India. The company works in online apparel retail, within the e-commerce industry. It was incorporated on 12 August 2009 (17+ years old) and is registered under CIN U18109WB2009PTC137718.
Ekru Alluring Designs has 2 current directors:
- Ekta Jaipuria - Whole-Time Director
- Ruchira Kandhari - Whole-Time Director
The latest financial statements of Ekru Alluring Designs on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Ekru Alluring Designs is 19AACCE2567R1ZY, registered in West Bengal. The company has 5 GST registrations in all, of which 1 is active and 4 are cancelled or inactive.
The CIN (Corporate Identification Number) of Ekru Alluring Designs is U18109WB2009PTC137718. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Ekru Alluring Designs was incorporated on 12 August 2009, making it 17+ years old. It is registered with the Registrar of Companies, Kolkata.
Ekta Jaipuria ceased to be Director on 01 Jan 2013. Ruchira Kandhari ceased to be Director on 01 Jan 2013. Ekta Jaipuria was appointed as Whole-Time Director on 12 Aug 2009. Ekru Alluring Designs has 4 board changes on record in total.
Ekru Alluring Designs can be reached through the website ekru.in. Its registered office is in Kolkata, West Bengal, India.
The registered office of Ekru Alluring Designs is at 401 Rupchand Mukherjee Lane Kolkata – 700025, West Bengal, India – 700025.
Ekru Alluring Designs operates in the e-commerce industry, in the online apparel retail segment.
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