About Experiential Design Lab Private Limited
Data last updated:
Experiential Design Lab Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the event planning and management segment of the events and entertainment sector. It was incorporated on 05 March 2007 and has been in existence for over 19 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U72300DL2007PTC160104. Its GSTIN is 07AABCE7275K1ZB (Delhi).
The company has an authorised share capital of ₹2 Lakh and a paid-up capital of ₹2 Lakh. It is led by directors Anurag Sehgal and Mustafa Aleem Siddiqi.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at A – 4 Dda Shed Lower Ground Floor, Okhla Industrial Area Phase – I, New Delhi, Delhi, India – 110020.
As per the financials filed for FY 2024, the company reported a revenue of ₹1.27 Cr, a decline of 20% compared to the previous year. For the same year it recorded a net loss of ₹72.39 Lakh (net margin -57.1%) and EBITDA of -₹67.82 Lakh (EBITDA margin -53.5%). Revenue has declined at a compounded annual rate (CAGR) of 20% over three years and 23% over five years.
The company is associated with 1 brand: Experiential Design Lab. As per MCA filings, the company has open charges of ₹13 Lakh on record.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website experientialdesignlab.com.
- EmailLocked
- TelephoneLocked
- Website
- Social Media
- Registered AddressA – 4 Dda Shed Lower Ground Floor, Okhla Industrial Area Phase – I, New Delhi, Delhi, India – 110020
- IndustryEvents and Entertainment, Event Planning & Management
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Experiential Design Lab Private Limited
The main business activities of Experiential Design Lab are manufacturing and professional, scientific and technical. In detail, this covers computer, electronic, communication and scientific measuring & control equipment and specialized design & photographic activities. 2 activity segments are registered with the MCA.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| C | Manufacturing | C9 | Computer, electronic, Communication and scientific measuring & control equipment | Locked |
| M | Professional, Scientific and Technical | M7 | Specialized Design & Photographic activities | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Experiential Design Lab Private Limited FY 2025 filings available
Experiential Design Lab Private Limited reported revenue of ₹1.27 Cr (down 20% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Experiential Design Lab Private Limited
Revenue has declined at a compounded annual rate (CAGR) of 23% over five years, including a 20% fall in the latest year. EBITDA rose 9% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Experiential Design Lab Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
| Total Revenue | •••• | •••• | •••• | •••• | •••• |
| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | -₹67.82 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | -₹72.39 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
| Total Liabilities | •••• | •••• | •••• | •••• | •••• |
| Fixed Assets | •••• | •••• | •••• | •••• | •••• |
| Investments | •••• | •••• | •••• | •••• | •••• |
| Inventories | •••• | •••• | •••• | •••• | •••• |
| Trade Receivables | •••• | •••• | •••• | •••• | •••• |
| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Experiential Design Lab Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | -53.5% | •••• | •••• | •••• | •••• |
| Net Profit Margin | -57.1% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Experiential Design Lab are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Experiential Design Lab Private Limited
Experiential Design Lab Private Limited is compared with the companies closest to it by revenue in the Events and Entertainment industry (Advertising Agencies, Events Management). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Rcentric Private Limited | ₹1.27 Cr (FY 2024) | •••• | •••• | 18730.0% | •••• | Delhi, India |
| Archi Finmark and Communications Limited | ₹1.27 Cr (FY 2025) | •••• | •••• | -6.0% | •••• | Ahmedabad, Gujarat, India |
| Vaishnav Telelink India Private Limited | ₹1.27 Cr (FY 2024) | •••• | •••• | -8.0% | •••• | Salem, Tamil Nadu, India |
| Epsilon International Consulting Services Private Limited | ₹1.27 Cr (FY 2022) | •••• | •••• | -59.0% | •••• | Mumbai, Maharashtra, India |
| Leo Marcom Private Limited | ₹1.27 Cr (FY 2025) | •••• | •••• | -23.0% | •••• | Hyderabad, Telangana, India |
| Experiential Design Lab Private Limited this company | ₹1.27 Cr (FY 2024) | •••• | •••• | -20.0% | •••• | New Delhi, Delhi, India |
| Poojit Advertising Services Private Limited | ₹1.27 Cr (FY 2025) | •••• | •••• | 11.0% | •••• | Mumbai, Maharashtra, India |
| Anatads Media and Advertising Private Limited | ₹1.27 Cr (FY 2024) | •••• | •••• | •••• | Hyderabad, Telangana, India | |
| Edge Brand Architects (India) Private Limited | ₹1.26 Cr (FY 2022) | •••• | •••• | -56.0% | •••• | Thane, Maharashtra, India |
| Bestoseo Solutions Private Limited | ₹1.26 Cr (FY 2024) | •••• | •••• | •••• | Mumbai, Maharashtra, India | |
| Woohoo Screens LLP | ₹1.26 Cr (FY 2020) | •••• | •••• | 7.0% | •••• | Surat, Gujarat, India |
Peers are the five companies nearest above and the five nearest below Experiential Design Lab by revenue in the Events and Entertainment industry (Advertising Agencies, Events Management), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Experiential Design Lab Private Limited
Experiential Design Lab Private Limited is audited by SHIKHA SAINI & ASSOCIATES for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| SHIKHA SAINI & ASSOCIATES | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Experiential Design Lab Private Limited
Experiential Design Lab has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Anurag Sehgal | Director | 05 Mar 2007 | 19 Years 7 Months | Current |
| Mustafa Aleem Siddiqi | Director | 01 May 2007 | 19 Years 5 Months | Current |
Ownership and Shareholding of Experiential Design Lab Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Experiential Design Lab Private Limited
| Date | Lender | Amount | Status |
|---|---|---|---|
| 30 Dec 2019 | Others | ₹13 Lakh | Open |
Total charge records: 1 View all charges
Associated Brands with Experiential Design Lab Private Limited
Experiential Design Lab operates one associated brand: Experiential Design Lab. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Provides end-to-end digital transformation, customer experience, and innovation solutions. | experientialdesignlab.com |
Employees and EPFO Compliance at Experiential Design Lab Private Limited
Employment history and EPFO contributions of people linked to Experiential Design Lab.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Experiential Design Lab Private Limited
Experiential Design Lab Private Limited has 4 board changes on record since 2007: 2 appointments and 2 cessations. The latest: Giovanni Cannata ceased to be Director on 03 Nov 2012.
Credit Ratings, Litigation & Regulatory Alerts for Experiential Design Lab Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Experiential Design Lab Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Experiential Design Lab Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Experiential Design Lab Private Limited
Experiential Design Lab has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AABCE7275K1ZB | Delhi | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Experiential Design Lab Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Experiential Design Lab Private Limited
Experiential Design Lab is an active private limited company based in New Delhi, Delhi, India. The company works in event planning and management, within the events and entertainment industry. It was incorporated on 05 March 2007 (19+ years old) and is registered under CIN U72300DL2007PTC160104.
Experiential Design Lab reported revenue of ₹1.27 Cr for FY 2024 (down 20% YoY).
Experiential Design Lab has 2 current directors:
- Anurag Sehgal - Director
- Mustafa Aleem Siddiqi - Director
Experiential Design Lab reported a net loss of ₹72.39 Lakh (net margin -57.1%) and EBITDA of -₹67.82 Lakh (EBITDA margin -53.5%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Experiential Design Lab is -20% over three years and -23% over five years. In the latest year (FY 2024) revenue fell 20%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Experiential Design Lab is 07AABCE7275K1ZB, registered in Delhi.
The CIN (Corporate Identification Number) of Experiential Design Lab is U72300DL2007PTC160104. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Experiential Design Lab was incorporated on 05 March 2007, making it 19+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Experiential Design Lab by revenue are Rcentric Private Limited, Archi Finmark and Communications Limited, Vaishnav Telelink India Private Limited, Epsilon International Consulting Services Private Limited, Leo Marcom Private Limited and 5 more, all in the Events and Entertainment industry (Advertising Agencies, Events Management).
Giovanni Cannata ceased to be Director on 03 Nov 2012. Mustafa Aleem Siddiqi ceased to be Additional Director on 27 Sep 2008. Mustafa Aleem Siddiqi was appointed as Director on 01 May 2007. Experiential Design Lab has 4 board changes on record in total.
Experiential Design Lab can be reached through the website experientialdesignlab.com. Its registered office is in New Delhi, Delhi, India.