About Firstidea Advertising Services Private Limited
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Firstidea Advertising Services Private Limited is a private limited company based in Madurai, Tamil Nadu, India. It operates in the advertising and market research segment of the business services sector. It was incorporated on 16 March 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Chennai, under CIN U73100TN2015PTC099682. Its GSTIN is 33AACCF6181E2ZV (Tamil Nadu). The company holds 2 GST registrations, of which 1 is active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹3.8 Lakh. It was formerly known as Firstidea Advertising Serivices Private Limited. It is led by directors Jeyapriya Murugesan and Prasanna Kumar.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 69 – 1/46 Valluvar Street Kiruba Nagar Bypass Road, Madurai, Tamil Nadu, India – 625010.
As per the financials filed for FY 2024, the company reported a revenue of ₹57.07 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹2.83 Lakh (net margin 5%) and EBITDA of ₹2.95 Lakh (EBITDA margin 5.2%). Revenue has grown at a compounded annual rate (CAGR) of 115% over three years and 14% over five years.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website firstideaads.com.
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- Website
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- Registered Address69 – 1/46 Valluvar Street Kiruba Nagar Bypass Road, Madurai, Tamil Nadu, India – 625010
- IndustryBusiness Services, Advertising And Market Research
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Firstidea Advertising Services Private Limited
The main business activity of Firstidea Advertising Services is professional, scientific and technical. In detail, this covers advertising and market research.
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Firstidea Advertising Services Private Limited FY 2025 filings available
Firstidea Advertising Services Private Limited reported revenue of ₹57.07 Lakh (up 175% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Firstidea Advertising Services Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 14% over five years, including 175% growth in the latest year. EBITDA rose 352% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Firstidea Advertising Services Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
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| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹2.95 Lakh | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹2.83 Lakh | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
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| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
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| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Firstidea Advertising Services Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 5.2% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 5% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Firstidea Advertising Services are in the company report.
Financial statements from 2015
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Board of Directors of Firstidea Advertising Services Private Limited
Firstidea Advertising Services has 2 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Jeyapriya Murugesan | Director | 09 Mar 2017 | 9 Years 7 Months | Current |
| Prasanna Kumar | Director | 16 Mar 2015 | 11 Years 7 Months | Current |
Peer Comparison of Firstidea Advertising Services Private Limited
Firstidea Advertising Services Private Limited is compared with the companies closest to it by revenue in the same principal business activity (Advertising and market research). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Neym Ventures Private Limited | ₹57.3 Lakh (FY 2025) | •••• | •••• | •••• | Pune, Maharashtra, India | |
| Sharksense Brands Private Limited | ₹57.25 Lakh (FY 2025) | •••• | •••• | 1.0% | •••• | Delhi, India |
| Mergo Media Solutions Private Limited | ₹57.23 Lakh (FY 2025) | •••• | •••• | -25.0% | •••• | Kolkata, West Bengal, India |
| Learner's Laboratory Private Limited | ₹57.23 Lakh (FY 2025) | •••• | •••• | 190.0% | •••• | Chandigarh, India |
| Innovative Explication Private Limited | ₹57.14 Lakh (FY 2025) | •••• | •••• | -87.0% | •••• | Beleghata, West Bengal, India |
| Firstidea Advertising Services Private Limited this company | ₹57.07 Lakh (FY 2024) | •••• | •••• | 175.0% | •••• | Madurai, Tamil Nadu, India |
| Ad Intelligence Private Limited | ₹57.02 Lakh (FY 2025) | •••• | •••• | •••• | Delhi, India | |
| Silly Entertainment and Media Private Limited | ₹56.88 Lakh (FY 2025) | •••• | •••• | -48.0% | •••• | Dlehi, Delhi, India |
| Addefy Advertising Services Private Limited | ₹56.77 Lakh (FY 2019) | •••• | •••• | -12.0% | •••• | Secunderabad, Telangana, India |
| Brand Nirvana Private Limited | ₹56.65 Lakh (FY 2023) | •••• | •••• | -30.0% | •••• | Chengalpattu, Tamil Nadu, India |
| Advertia Private Limited | ₹56.57 Lakh (FY 2025) | •••• | •••• | 109.0% | •••• | Kolkata, West Bengal, India |
Peers are the five companies nearest above and the five nearest below Firstidea Advertising Services by revenue in the same principal business activity (Advertising and market research), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Firstidea Advertising Services Private Limited
Firstidea Advertising Services Private Limited is audited by S D PACKIARAJ for the financial year 2017.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| S D PACKIARAJ | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Ownership and Shareholding of Firstidea Advertising Services Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Firstidea Advertising Services Private Limited
Firstidea Advertising Services Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Firstidea Advertising Services Private Limited
Employment history and EPFO contributions of people linked to Firstidea Advertising Services.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
Recent Activity on Firstidea Advertising Services Private Limited
Firstidea Advertising Services Private Limited has 4 board changes on record since 2015: 2 appointments and 2 cessations. The latest: Ajaykumar Kathiresan ceased to be Director on 09 Mar 2017.
Credit Ratings, Litigation & Regulatory Alerts for Firstidea Advertising Services Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Firstidea Advertising Services Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Firstidea Advertising Services Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Firstidea Advertising Services Private Limited
Firstidea Advertising Services has 2 GST registrations: 1 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 33AACCF6181E2ZV | Tamil Nadu | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Firstidea Advertising Services Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Firstidea Advertising Services Private Limited
Firstidea Advertising Services is an active private limited company based in Madurai, Tamil Nadu, India. The company works in advertising and market research, within the business services industry. It was incorporated on 16 March 2015 (11+ years old) and is registered under CIN U73100TN2015PTC099682.
Firstidea Advertising Services reported revenue of ₹57.07 Lakh for FY 2024 (up 175% YoY).
Firstidea Advertising Services has 2 current directors:
- Jeyapriya Murugesan - Director
- Prasanna Kumar - Director
Firstidea Advertising Services reported a net profit of ₹2.83 Lakh (net margin 5%) and EBITDA of ₹2.95 Lakh (EBITDA margin 5.2%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Firstidea Advertising Services is 115% over three years and 14% over five years. In the latest year (FY 2024) revenue rose 175%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Firstidea Advertising Services is 33AACCF6181E2ZV, registered in Tamil Nadu. The company has 2 GST registrations in all, of which 1 is active and 1 is cancelled or inactive.
The CIN (Corporate Identification Number) of Firstidea Advertising Services is U73100TN2015PTC099682. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Firstidea Advertising Services was incorporated on 16 March 2015, making it 11+ years old. It is registered with the Registrar of Companies, Chennai.
The peers of Firstidea Advertising Services by revenue are Neym Ventures Private Limited, Sharksense Brands Private Limited, Mergo Media Solutions Private Limited, Learner's Laboratory Private Limited, Innovative Explication Private Limited and 5 more, all in the same principal business activity (Advertising and market research).
Ajaykumar Kathiresan ceased to be Director on 09 Mar 2017. Jeyapriya Murugesan was appointed as Director on 09 Mar 2017. Prabhu Pandian ceased to be Director on 13 Jun 2016. Firstidea Advertising Services has 4 board changes on record in total.
Firstidea Advertising Services can be reached through the website firstideaads.com. Its registered office is in Madurai, Tamil Nadu, India.