- Category
- Small (2024-25)
- Udyam number
- UDYAM-DL-08-0015906

About Freshlee Retail Private Limited
Data last updated:
Freshlee Retail Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the online grocery platforms segment of the e-commerce sector. It was incorporated on 23 May 2008 and has been in existence for over 18 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U52390DL2008PTC178563. Its GSTIN is 07AACCH3535Q1Z8 (Delhi). The company holds 3 GST registrations, of which 2 are active.
The company has an authorised share capital of ₹69.21 Lakh and a paid-up capital of ₹56.29 Lakh. It was formerly known as Honey Money Top Retails Private Limited. It is led by directors Vipin Sharma and Alok Kumar Gupta.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 25/3 Mahila Mohalla Madanpur Khadar Near Jal Board Sarita Vihar, New Delhi, Delhi, India – 110076.
As per the financials filed for FY 2025, the company reported a revenue of ₹37.66 Cr, a growth of 1% compared to the previous year. For the same year it recorded a net profit of ₹1.79 Cr (net margin 4.8%) and EBITDA of ₹3.35 Cr (EBITDA margin 8.9%). Revenue has declined at a compounded annual rate (CAGR) of 1% over three years and 5% over five years.
The company has about 79 employees on its provident fund (EPFO) records. Its group structure includes 1 subsidiary.
The company is associated with 2 brands: Honey Money Top and Freshlee. As per MCA filings, the company has open charges of ₹4.71 Cr and satisfied charges of ₹14.1 Cr on record. Court records list 11 cases involving the company, including 7 filed by the company and 4 filed against it; 4 cases are pending.
Freshlee Retail Private Limited is registered as a small enterprise under the Udyam registration framework (Reg. No. UDYAM-DL-08-0015906). The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website freshlee.in.
Company details
Recognitions & Rankings of Freshlee Retail
Contact details
Freshlee Retail Private Limited's registered office is in New Delhi, Delhi. Its website is freshlee.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Apps
- Registered Address25/3 Mahila Mohalla Madanpur Khadar Near Jal Board Sarita Vihar, New Delhi, Delhi, India – 110076
- IndustryE-Commerce, Online Grocery Platforms
To see the full contact details of Freshlee Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Brands
Freshlee Retail operates two associated brands: Honey Money Top and Freshlee. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| Supermarket and catering services provider | honeymoneytop.com | |
| Operates retail store of fruits & vegetable | freshlee.in |
Business activity
The main business activity of Freshlee Retail is trade. In detail, this covers retail trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G2 | Retail Trading |
To see the full business activity and turnover split of Freshlee Retail Private Limited, buy the company report.
Financials of Freshlee Retail Private Limited
FY 2024 filings availableFreshlee Retail Private Limited reported revenue of ₹37.66 Cr (up 1% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue rose 1% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 5%. EBITDA rose 36% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹3.35 Cr | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | ₹1.79 Cr | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 8.9% | ||||
| Net Profit Margin | 4.8% | ||||
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To see the full financial statements and ratios of Freshlee Retail Private Limited, buy the company report.
Board of directors of Freshlee Retail Private Limited
Freshlee Retail has 2 current directors and 13 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Vipin Sharma Also directs: Freshlee Agro Farms Private Limited | Director | 13 Aug 2020 | 6 Years 2 Months | Current |
| Alok Kumar Gupta Also directs: Yog India Retails LLP, United Bio Products LLP | Director | 14 Jun 2019 | 7 Years 4 Months | Current |
Peer comparison
Freshlee Retail Private Limited is compared with the 3 companies closest to it by revenue in the Ecommerce and Internet industry (Grocery), with the same principal business activity (retail trading), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Fresh2day Private Limited | ₹76.83 Cr (FY 2024) | 60.0% | Chennai, Tamil Nadu, India | |||
| Freshlee Retail Private Limitedthis company | ₹37.66 Cr (FY 2025) | ₹1.79 Cr | 4.8% | 1.0% | 79 | New Delhi, Delhi, India |
| Manakula Vinayagar Technologies Private Limited | ₹26.53 Cr (FY 2024) | -20.0% | Villupuram, Tamil Nadu, India | |||
| Potlam Retail Concepts Private Limited | ₹26.2 Cr (FY 2025) | 39.0% | Visakhapatnam, Andhra Pradesh, India |
To see the full peer comparison of Freshlee Retail Private Limited, buy the company report.
Auditor
Freshlee Retail Private Limited is audited by B R Maheswari And Co Llp for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| B R Maheswari And Co Llp | FY 2023 | 001035N/N500050 |
Shareholding
The shareholding of Freshlee Retail Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Freshlee Retail Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 28 Feb 2025 | 101090344 | Hdfc Bank Limited | ₹15.12 Lakh | Open | |
| 15 Oct 2020 | 100378601 | Tata Capital Housing Finance Limited | ₹74.22 Lakh | Open | |
| 19 Aug 2019 | 100293860 | Tata Capital Housing Finance Limited | ₹3.82 Cr | Open | |
| 27 Jun 2017 | 100115532 | Others | ₹3.74 Cr | Satisfied | |
| 09 Mar 2016 | 100016735 | Others | ₹1.2 Cr | Satisfied |
To see the full charge records of Freshlee Retail Private Limited, buy the company report.
Total charge records: 9 View all charges
Legal cases
Freshlee Retail Private Limited has 11 court cases on record: 7 filed by Freshlee Retail, 4 filed against it. 4 cases are pending and 7 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| NCLAT | 6 | 0 | 4 |
| District courts | 4 | 4 | 0 |
| Supreme Court | 1 | 0 | 0 |
Cases on record (5 of 11)
| Court | Type of case | Party | Status |
|---|---|---|---|
| Supreme Court | Court case (-Ordinary Civil Matters) | Filed by the company against Anil Kumar Jain Resolution Professional M/S MSX Mall Pvt. Ltd. 255-B, Iind Floor, Block A-1, Near Central School, Lawrence Road, Keshav Puram, New Delhi-110035 , , Delhi | Disposed |
| NCLAT, NCLAT New Delhi | Interim or miscellaneous application | Filed by the company against an individual | Pending |
| District court, South East, Delhi | Execution petition | Filed against the company by an individual | Disposed |
| NCLAT, Company Appeal(AT)(Ins) | Insolvency matter | Filed by the company against an individual | Disposed |
| NCLAT, Interlocutory Application | Interim or miscellaneous application | Filed by the company against an individual | Disposed |
To see the full case history of Freshlee Retail Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Freshlee Retail Private Limited has 7 MSME Form 1 returns on record between 2019 and 2024, listing 213 overdue payments to 21 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 21)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| an individual supplier | |||
| Global Healthfit Retail India LLP | |||
| an individual supplier | |||
| an individual supplier | |||
| an individual supplier |
To see the full MSME payment records of Freshlee Retail Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
Group structure & subsidiaries
Freshlee Retail has 1 subsidiary company. This group structure data is as of FY 2023. The table lists each entity with its relationship and holding.
| Company Name | CIN | Shares held |
|---|---|---|
| Supply Chain Analytics and Technologies Private Limited | U74999DL2014PTC273481 |
To see the full group structure of Freshlee Retail Private Limited, buy the company report.
Employees & EPFO
Freshlee Retail Private Limited has a workforce of 79 employees on its EPFO records as of Apr 09, 2024, across 1 active EPFO establishment.
GST
Freshlee Retail has 3 GST registrations: 2 active and 1 cancelled or inactive.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCH3535Q1Z8 | Delhi | Active | 01 Jul 2017 |
| 09AACCH3535Q1Z4 | Uttar Pradesh | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Freshlee Retail Private Limited, buy the company report.
Recent activity
Freshlee Retail Private Limited has 15 board changes on record since 2012: 2 appointments and 13 cessations. The latest: Vipin Sharma ceased to be Additional Director on 31 Dec 2020.
22 earlier events are in the company report.
Frequently asked questions
Freshlee Retail is an active private limited company based in New Delhi, Delhi, India. The company works in online grocery platforms, within the e-commerce industry. It was incorporated on 23 May 2008 (18+ years old) and is registered under CIN U52390DL2008PTC178563.
Freshlee Retail has 2 current directors:
- Vipin Sharma - Director
- Alok Kumar Gupta - Director
The latest financial statements of Freshlee Retail on record with the MCA are for the year ended 31 March 2024. Its last annual general meeting was held on 30 September 2024. Year-wise statements from 2015 are in the company report.
The GSTIN of Freshlee Retail is 07AACCH3535Q1Z8, registered in Delhi. The company has 3 GST registrations in all, of which 2 are active and 1 is cancelled or inactive. Other active GSTINs include 09AACCH3535Q1Z4 (Uttar Pradesh).
The CIN (Corporate Identification Number) of Freshlee Retail is U52390DL2008PTC178563. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Freshlee Retail has 11 court cases on record: 7 filed by the company and 4 filed against it. 4 are pending. Most are in the nclat.
Freshlee Retail was incorporated on 23 May 2008, making it 18+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Freshlee Retail by revenue are Fresh2day Private Limited, Manakula Vinayagar Technologies Private Limited, Potlam Retail Concepts Private Limited, all in the Ecommerce and Internet industry (Grocery), with the same principal business activity (retail trading).
Vipin Sharma ceased to be Additional Director on 31 Dec 2020. Shivaji Banerjee ceased to be Additional Director on 14 Aug 2020. Vipin Sharma was appointed as Director on 13 Aug 2020. Freshlee Retail has 15 board changes on record in total.
Yes, Freshlee Retail is registered as a small enterprise under Udyam registration (number: UDYAM-DL-08-0015906).
Freshlee Retail has 7 MSME Form 1 returns on record between 2019 and 2024, listing 213 overdue payments to 21 micro and small suppliers. The latest return was filed on 01 May 2024.
Freshlee Retail can be reached through the website freshlee.in. Its registered office is in New Delhi, Delhi, India.