Heena Marketing Private Limited
About Heena Marketing Private Limited
Data last updated:
Heena Marketing Private Limited is a private limited company based in Mumbai, Maharashtra, India. It operates in the chemical distribution and retail segment of the chemicals and materials sector. It was incorporated on 23 April 2001 and has been in existence for over 25 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U24117MH2001PTC131723. Its GSTIN is 27AAACH9415R1ZZ (Maharashtra). The company holds 2 GST registrations, all of them active.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹8.5 Lakh. It was formerly known as Heena Marketing Limited. It is led by directors including Sujata Vivek Shah and Virushi Vivek Shah.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at 305 3rd Floor Plot No – 156 Konarkshram Pandit Madan Mohan Malviya Marg Tardeo, Mumbai, Maharashtra, India – 400034.
As per the financials filed for FY 2025, the company reported a revenue of ₹7.4 Cr, a growth of 74% compared to the previous year. For the same year it recorded a net profit of ₹10.2 Lakh (net margin 1.4%) and EBITDA of ₹17.68 Lakh (EBITDA margin 2.4%). Revenue has grown at a compounded annual rate (CAGR) of 1% over three years and 94% over five years.
As per MCA filings, the company has open charges of ₹1.5 Cr and satisfied charges of ₹95 Lakh on record. Court records list 11 cases involving the company, including 8 filed by the company and 3 filed against it; 2 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
CIN history
Heena Marketing has one previous CIN (Corporate Identification Number): U24117MH2001PLC131723. The current CIN is U24117MH2001PTC131723, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U24117MH2001PTC131723 | Current |
| U24117MH2001PLC131723 | Previous |
Contact details
Heena Marketing Private Limited's registered office is in Mumbai, Maharashtra.
- Registered Address305 3rd Floor Plot No – 156 Konarkshram Pandit Madan Mohan Malviya Marg Tardeo, Mumbai, Maharashtra, India – 400034
- IndustryChemicals and Materials, Chemical Distribution & Retail
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Heena Marketing is wholesale and retail trade; repair of motor vehicles and motorcycles. In detail, this covers wholesale trade, except of motor vehicles and motorcycles.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Wholesale and retail trade; repair of motor vehicles and motorcycles | 46 | Wholesale trade, except of motor vehicles and motorcycles |
To see the full business activity and turnover split of Heena Marketing Private Limited, buy the company report.
Financials of Heena Marketing Private Limited
FY 2025 filings availableHeena Marketing Private Limited reported revenue of ₹7.4 Cr (up 74% YoY) for FY 2025.
Compounded Annual Growth Rate (CAGR)
Revenue has grown at a compounded annual rate (CAGR) of 94% over five years, including 74% growth in the latest year. EBITDA rose 48% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
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| EBITDA | ₹17.68 Lakh | ||||
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| Net Profit (PAT) | ₹10.2 Lakh | ||||
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Financial Ratios
| Metrics | FY 2024-25 | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 2.4% | ||||
| Net Profit Margin | 1.4% | ||||
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To see the full financial statements and ratios of Heena Marketing Private Limited, buy the company report.
Board of directors of Heena Marketing Private Limited
Heena Marketing has 6 current directors and 3 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sujata Vivek Shah Also directs: Kaizen Infrastructure LLP, Shivaan Enterprises LLP, Heetu Chemicals and Alkalies Limited and 5 more | Director | 15 Jan 2024 | 2 Years 9 Months | Current |
| Virushi Vivek Shah Also directs: Shivaan Enterprises LLP, Heetu Chemicals and Alkalies Limited, Zen Marketing Limited and 1 more | Director | 15 Jan 2024 | 2 Years 9 Months | Current |
| Subhash Ashok Dhuru | Additional Director | 01 Oct 2017 | 9 Years 1 Months | Current |
| Guruprasad Gopal Rao | Director | 04 Jan 2008 | 18 Years 10 Months | Current |
| Bharat Krishna Bhosale | Director | 15 Dec 2016 | 9 Years 10 Months | Current |
| Vivek Vinay Shah Also directs: Heetu Chemicals and Alkalies Limited, Zen Marketing Limited, K Pack Systems Pvt Ltd and 1 more | Director | 15 Jan 2024 | 2 Years 9 Months | Current |
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 27 Mar 2003 | 90144425 | The Ratnakar Bank Limited | ₹1.5 Cr | Open | |
| 28 Dec 2007 | 10084742 | Union Bank of India | ₹95 Lakh | Satisfied |
To see the full charge records of Heena Marketing Private Limited, buy the company report.
Total charge records: 2 View all charges
Legal cases
Heena Marketing Private Limited has 11 court cases on record: 8 filed by Heena Marketing, 3 filed against it. 2 cases are pending and 9 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| District courts | 11 | 3 | 2 |
Cases on record (5 of 11)
| Court | Type of case | Party | Status |
|---|---|---|---|
| District court, Mumbai CMM Courts, Maharashtra | Court case (Summary case) | Filed by the company against Benzer Multitech India Pvt Ltd and 2 others | Pending |
| District court, Mumbai CMM Courts, Maharashtra | Court case (S S) | Filed by the company against Benzer Multitech India Pvt. Ltd. and 2 others | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (CRI APPEAL) | Filed against the company by Rajdhar Mishra - Prop. of Raj Chemical Industries @ Ma 2276/2022 @ Ba 2649/2022 --- Appellant | Pending |
| District court, Mumbai City Civil Court, Maharashtra | Court case (CRI M A) | Filed against the company by Rajdhar Mishra - Prop. of Raj Chemical Industries in Appeal 646/2022 @ Ba 2649/2022 --- Appellant | Disposed |
| District court, Mumbai City Civil Court, Maharashtra | Court case (CRI BAIL APPLN) | Filed against the company by Rajdhar Mishra - Prop. of Raj Chemical Industries in Appeal 646/2022 @ Ma 2276/2022 --- Appellant | Disposed |
To see the full case history of Heena Marketing Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Heena Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Heena Marketing has 2 GST registrations: 2 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAACH9415R1ZZ | Maharashtra | Active | 01 Jul 2017 |
| 24AAACH9415R1Z5 | Gujarat | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Heena Marketing Private Limited, buy the company report.
Recent activity
Heena Marketing Private Limited has 9 board changes on record since 2008: 6 appointments and 3 cessations. The latest: Sujata Vivek Shah was appointed as Director on 15 Jan 2024.
4 earlier events are in the company report.
Frequently asked questions
Heena Marketing is an active private limited company based in Mumbai, Maharashtra, India. The company works in chemical distribution and retail, within the chemicals and materials industry. It was incorporated on 23 April 2001 (25+ years old) and is registered under CIN U24117MH2001PTC131723.
Heena Marketing has 6 current directors:
- Sujata Vivek Shah - Director
- Virushi Vivek Shah - Director
- Subhash Ashok Dhuru - Additional Director
- Guruprasad Gopal Rao - Director
- Bharat Krishna Bhosale - Director
- Vivek Vinay Shah - Director
The latest financial statements of Heena Marketing on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Heena Marketing is 27AAACH9415R1ZZ, registered in Maharashtra. The company has 2 GST registrations in all, of which 2 are active. Other active GSTINs include 24AAACH9415R1Z5 (Gujarat).
The CIN (Corporate Identification Number) of Heena Marketing is U24117MH2001PTC131723. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Heena Marketing has 11 court cases on record: 8 filed by the company and 3 filed against it. 2 are pending.
Heena Marketing was incorporated on 23 April 2001, making it 25+ years old. It is registered with the Registrar of Companies, Mumbai.
Sujata Vivek Shah was appointed as Director on 15 Jan 2024. Virushi Vivek Shah was appointed as Director on 15 Jan 2024. Vivek Vinay Shah was appointed as Director on 15 Jan 2024. Heena Marketing has 9 board changes on record in total.
The registered office of Heena Marketing is at 305 3rd Floor Plot No – 156 Konarkshram Pandit Madan Mohan Malviya Marg Tardeo, Mumbai, Maharashtra, India – 400034.
Heena Marketing operates in the chemicals and materials industry, in the chemical distribution and retail segment.
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