
About I Choice Retail Private Limited
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I Choice Retail Private Limited is a private limited company based in Secunderabad, Telangana, India. It operates in the electronics retail and distribution segment of the consumer electronics and durables sector. It was incorporated on 10 April 2007 and has been in existence for over 19 years.
The company is registered with the Registrar of Companies (ROC), Hyderabad, under CIN U74120TG2007PTC053508. Its GSTIN is 36AABCI6653F1ZL (Telangana).
The company has an authorised share capital of ₹1 Cr and a paid-up capital of ₹1 Cr. It is led by directors including Dhiren Vallabhdas Udeshi and Adabala Venkata Nageswara Rao.
Its last annual general meeting (AGM) was held on 30 September 2025, and its latest financial statements are for the year ended 31 March 2025. The registered office is at Plot No 8 Karthik Enclave Sikh Road Near Diamond Point, Secunderabad, Telangana, India – 500009.
As per the financials filed for FY 2024, the company reported a revenue of ₹6.75 Lakh, reflecting significant growth compared to the previous year. For the same year it recorded a net loss of ₹6.55 Lakh (net margin -97%) and EBITDA of ₹3.08 Lakh (EBITDA margin 45.6%). Revenue has declined at a compounded annual rate (CAGR) of 76% over three years and 69% over five years.
The company has about 6 employees on its provident fund (EPFO) records.
As per MCA filings, the company has satisfied charges of ₹1 Cr on record. Court records list 4 cases involving the company, including 4 filed by the company; 3 cases are pending.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website ichoice.in.
Company details
CIN history
I Choice Retail has one previous CIN (Corporate Identification Number): U74120AP2007PTC053508. The current CIN is U74120TG2007PTC053508, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U74120TG2007PTC053508 | Current |
| U74120AP2007PTC053508 | Previous |
Contact details
I Choice Retail Private Limited's registered office is in Secunderabad, Telangana. Its website is ichoice.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered AddressPlot No 8 Karthik Enclave Sikh Road Near Diamond Point, Secunderabad, Telangana, India – 500009
- IndustryConsumer Electronics & Durables, Electronic Appliances Retail & Distribution
To see the full contact details of I Choice Retail Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of I Choice Retail is trade. In detail, this covers wholesale trading.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| G | Trade | G1 | Wholesale Trading |
To see the full business activity and turnover split of I Choice Retail Private Limited, buy the company report.
Financials of I Choice Retail Private Limited
FY 2025 filings availableI Choice Retail Private Limited reported revenue of ₹6.75 Lakh (up 1526% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR)
Revenue has declined at a compounded annual rate (CAGR) of 69% over five years. EBITDA rose 183% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
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| EBITDA | ₹3.08 Lakh | ||||
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| Net Profit (PAT) | -₹6.55 Lakh | ||||
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Financial Ratios
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 45.6% | ||||
| Net Profit Margin | -97% | ||||
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To see the full financial statements and ratios of I Choice Retail Private Limited, buy the company report.
Board of directors of I Choice Retail Private Limited
I Choice Retail has 3 current directors and 2 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Dhiren Vallabhdas Udeshi Also directs: I Choice Superstores Private Limited | Director | 10 Apr 2007 | 19 Years 6 Months | Current |
| Adabala Venkata Nageswara Rao Also directs: I Choice Superstores Private Limited | Director | 10 Apr 2007 | 19 Years 6 Months | Current |
| Kavita Dhiren Udeshi Also directs: I Choice Superstores Private Limited | Director | 27 Oct 2011 | 15 Years 0 Months | Current |
Auditor
I Choice Retail Private Limited is audited by SHARAD & ASSOCIATES for the financial year 2019.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| SHARAD & ASSOCIATES | FY 2019 | 006377S |
Shareholding
The shareholding of I Choice Retail Private Limited is on record for 3 financial years, the latest being FY 2019, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2019 | FY 2017 | FY 2016 |
|---|---|---|---|
| Promoters | |||
| Domestic institutional investors (DII) | |||
| Foreign institutional investors (FII) | |||
| Public | |||
| Others |
To see the full shareholding pattern of I Choice Retail Private Limited, buy the company report.
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 26 Jul 2010 | 10234445 | Standard Chartered Bank | ₹1 Cr | Satisfied |
To see the full charge records of I Choice Retail Private Limited, buy the company report.
Total charge records: 1 View all charges
Legal cases
I Choice Retail Private Limited has 4 court cases on record: 4 filed by I Choice Retail. 3 cases are pending and 1 is disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 4 | 0 | 3 |
Cases on record (3 of 4)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, TELANGANA | Court case (SPLA) | Filed by the company against Commissioner of Commercial Taxes | Pending |
| High Court, TELANGANA | Writ petition | Filed by the company against individuals | Pending |
| High Court, TELANGANA | Writ petition | Filed by the company against individuals | Disposed |
To see the full case history of I Choice Retail Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
No delayed payments to MSME suppliers are on our record for I Choice Retail Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
I Choice Retail has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 36AABCI6653F1ZL | Telangana | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of I Choice Retail Private Limited, buy the company report.
Recent activity
I Choice Retail Private Limited has 5 board changes on record since 2007: 3 appointments and 2 cessations. The latest: Sanjana Vikrant Udeshi ceased to be Director on 31 Oct 2014.
Frequently asked questions
I Choice Retail is an active private limited company based in Secunderabad, Telangana, India. The company works in electronic appliances retail and distribution, within the consumer electronics and durables industry. It was incorporated on 10 April 2007 (19+ years old) and is registered under CIN U74120TG2007PTC053508.
I Choice Retail has 3 current directors:
- Dhiren Vallabhdas Udeshi - Director
- Adabala Venkata Nageswara Rao - Director
- Kavita Dhiren Udeshi - Director
The latest financial statements of I Choice Retail on record with the MCA are for the year ended 31 March 2025. Its last annual general meeting was held on 30 September 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of I Choice Retail is 36AABCI6653F1ZL, registered in Telangana.
The CIN (Corporate Identification Number) of I Choice Retail is U74120TG2007PTC053508. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
I Choice Retail has 4 court cases on record: 4 filed by the company. 3 are pending.
I Choice Retail was incorporated on 10 April 2007, making it 19+ years old. It is registered with the Registrar of Companies, Hyderabad.
Sanjana Vikrant Udeshi ceased to be Director on 31 Oct 2014. Vikrant Vallabhdas Udeshi ceased to be Director on 31 Oct 2014. Kavita Dhiren Udeshi was appointed as Director on 27 Oct 2011. I Choice Retail has 5 board changes on record in total.
I Choice Retail can be reached through the website ichoice.in. Its registered office is in Secunderabad, Telangana, India.
The registered office of I Choice Retail is at Plot No 8 Karthik Enclave Sikh Road Near Diamond Point, Secunderabad, Telangana, India – 500009.

