About Impulse Direct Sales Private Limited
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Impulse Direct Sales Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the general e-commerce platforms segment of the e-commerce sector. It was incorporated on 07 August 2008 and has been in existence for over 18 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51109DL2008PTC181820. Its GSTIN is 07AACCI1609Q1ZC (Delhi).
The company has an authorised share capital of ₹50 Lakh and a paid-up capital of ₹1.2 Lakh. It is led by directors including Sanjay Chaudhary and Manish Anand.
Its last annual general meeting (AGM) was held on 30 September 2023, and its latest financial statements are for the year ended 31 March 2023. The registered office is at 609 Abw Elegance Tower Jasola District Centre, New Delhi, Delhi, India – 110044.
As per the financials filed for FY 2023, the company reported a revenue of ₹76.91 Lakh, a decline of 20% compared to the previous year. For the same year it recorded a net profit of ₹3,949 (net margin 0.1%) and EBITDA of ₹33,451 (EBITDA margin 0.4%). Revenue has grown at a compounded annual rate (CAGR) of 19% over three years and 12% over five years.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website impulsedirect.in.
Company details
Contact details
Impulse Direct Sales Private Limited's registered office is in New Delhi, Delhi. Its website is impulsedirect.in. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Website
- Registered Address609 Abw Elegance Tower Jasola District Centre, New Delhi, Delhi, India – 110044
- IndustryE-Commerce, General E-Commerce Platforms
To see the full contact details of Impulse Direct Sales Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Impulse Direct Sales is information and communication. In detail, this covers publishing activities.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| J | Information and communication | 58 | Publishing activities |
To see the full business activity and turnover split of Impulse Direct Sales Private Limited, buy the company report.
Financials of Impulse Direct Sales Private Limited
FY 2023 filings availableImpulse Direct Sales Private Limited reported revenue of ₹76.91 Lakh (down 20% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue fell 20% in the latest year, but over five years it has grown at a compounded annual rate (CAGR) of 12%. EBITDA rose 290% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| Total Revenue | ₹76.91 Lakh | ||||
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| EBITDA | ₹33,451 | ||||
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| Tax Expense | |||||
| Net Profit (PAT) | ₹3,949 | ||||
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Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
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| Profitability | |||||
| EBITDA Margin | 0.4% | ||||
| Net Profit Margin | 0.1% | ||||
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To see the full financial statements and ratios of Impulse Direct Sales Private Limited, buy the company report.
Board of directors of Impulse Direct Sales Private Limited
Impulse Direct Sales has 6 directors on record. No former directors are listed.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sanjay Chaudhary Also directs: Green Seasons Farm Holidays Private Limited | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
| Manish Anand | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
| Sanjay Bakshi Also directs: Adnoc City Developers LLP, Pour Som LLP, Impulse Real Estate Private Limited and 1 more | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
| Kunnath Nelloli Shaji | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
| Somnath Munjal Also directs: Venetian LDF Projects LLP, Eighty Three Avenue Maintenance Services LLP, Vaas Spaces LLP and 5 more | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
| Kamal Ahuja | Director | 07 Aug 2008 | 18 Years 3 Months | Current |
Auditor
Impulse Direct Sales Private Limited is audited by PRA & CO. for the financial year 2023.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| PRA & CO. | FY 2023 | 017903N |
Shareholding
The shareholding of Impulse Direct Sales Private Limited is on record for 5 financial years, the latest being FY 2023, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2023 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|
| Promoters | |||||
| Domestic institutional investors (DII) | |||||
| Foreign institutional investors (FII) | |||||
| Public | |||||
| Others |
To see the full shareholding pattern of Impulse Direct Sales Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Impulse Direct Sales Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Impulse Direct Sales Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
Impulse Direct Sales has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 07AACCI1609Q1ZC | Delhi | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Impulse Direct Sales Private Limited, buy the company report.
Recent activity
Impulse Direct Sales Private Limited has 6 board changes on record since 2008: 6 appointments. The latest: Kamal Ahuja was appointed as Director on 07 Aug 2008.
Frequently asked questions
Impulse Direct Sales is an active private limited company based in New Delhi, Delhi, India. The company works in general e-commerce platforms, within the e-commerce industry. It was incorporated on 07 August 2008 (18+ years old) and is registered under CIN U51109DL2008PTC181820.
Impulse Direct Sales has 6 current directors:
- Sanjay Chaudhary - Director
- Manish Anand - Director
- Sanjay Bakshi - Director
- Kunnath Nelloli Shaji - Director
- Somnath Munjal - Director
- Kamal Ahuja - Director
The latest financial statements of Impulse Direct Sales on record with the MCA are for the year ended 31 March 2023. Its last annual general meeting was held on 30 September 2023. Year-wise statements from 2015 are in the company report.
The GSTIN of Impulse Direct Sales is 07AACCI1609Q1ZC, registered in Delhi.
The CIN (Corporate Identification Number) of Impulse Direct Sales is U51109DL2008PTC181820. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Impulse Direct Sales was incorporated on 07 August 2008, making it 18+ years old. It is registered with the Registrar of Companies, Delhi.
Kamal Ahuja was appointed as Director on 07 Aug 2008. Kunnath Nelloli Shaji was appointed as Director on 07 Aug 2008. Manish Anand was appointed as Director on 07 Aug 2008. Impulse Direct Sales has 6 board changes on record in total.
Impulse Direct Sales can be reached through the website impulsedirect.in. Its registered office is in New Delhi, Delhi, India.
The registered office of Impulse Direct Sales is at 609 Abw Elegance Tower Jasola District Centre, New Delhi, Delhi, India – 110044.
Impulse Direct Sales operates in the e-commerce industry, in the general e-commerce platforms segment.
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