About Instinct Innovations Private Limited
Data last updated: 22 December 2025
Instinct Innovations Private Limited is a private limited company based in Goregaon East, Maharashtra, India, a subsidiary of Aycon Graph Connect Private Limited and recognised as a startup by DPIIT. It specialises in games, a part of the broader printing and publishing sector. Incorporated on 09 November 2015, the company has been in operation for over 11 years.
Registered with ROC Mumbai under CIN U72300MH2015PTC270042.
Capital: an authorised share capital of ₹28 Lakh and a paid-up capital of ₹4.95 Lakh. It is led by directors Sonali Rajesh Kothari and Apoorva Jain.
Last AGM: 30 September 2024. Financial statements filed for year ended 31 March 2024. Office: 701 702 D Wing Lotus Corporate Park, Goregaon East, Maharashtra.
As per the financials filed for FY 2024, the company reported a revenue of ₹13.1 Cr, reflecting significant growth compared to the previous year.
The company has a workforce of approximately 49 employees as per the latest available data. It operates as a subsidiary of Aycon Graph Connect Private Limited.
The company is associated with 2 brands - Redbook, Instinct Innovations.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website redbook.co.in.
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Email*****@*****.com
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Telephone+91-****-******
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Website
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Social Media**************
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Registered Address701 702 D Wing Lotus Corporate Park, Graham Firth Steel Compound Goregoan East Mumbai, Goregaon East, Maharashtra, India – 400063
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IndustryPrinting & Publishing, Games, System Software, Application Software, Publishing, Software
- Historical Financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Litigation, compliance and MCA filings
- PDF report delivered after checkout
Associated Brands with Instinct Innovations Private Limited
Instinct Innovations Private Limited operates two associated brands: Redbook and Instinct Innovations. These brands represent Instinct Innovations Private Limited's diversified market presence and brand portfolio.
| Brand | Description | Website |
|---|---|---|
| GST-enabled software for pharmacy retail and distribution management is provided. | redbook.co.in | |
| SaaS solutions are offered for healthcare, advertising, and business intelligence. | instinctinnovations.com |
Competitors & Alternatives of Instinct Innovations Private Limited
Brands and companies operating in the same space as Instinct Innovations Private Limited include RELEX, Bazaarvoice, Wasoko and 7 more.
| Competitor | Description | Location | Founded |
|---|---|---|---|
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Unified platform for retail and supply chain planning is offered. | Helsinki, Finland, Finland | 2005 |
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Provider of SaaS based marking solution | Austin, United States, United States | 2005 |
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Online B2B marketplace offering groceries for enterprises | Nairobi, Kenya, Kenya | 2013 |
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Mobile commerce platforms are provided for offline retail businesses. | Los Altos, United States, United States | 2013 |
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Mobile retail platform with engagement and POS solutions provided. | Tampa, United States, United States | 2010 |
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Cloud-based retail POS solutions | San Francisco, United States, United States | 2010 |
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Provider of supply chain management and formulary management for pharmacies and healthcare organizations | Chicago, United States, United States | 2012 |
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Provider of cloud-based suite solutions for wholesalers | Singapore, Singapore, Singapore | 2012 |
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Omni-channel solutions are provided for offline businesses. | Bengaluru, India, India | 2011 |
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Automation tools for pharmacy dispensing and management are offered. | Daegu, South Korea, South Korea | 1977 |
Business Activity of Instinct Innovations Private Limited
Instinct Innovations Private Limited is engaged in the principal business activity of information and communication, with detailed activities including publishing of computer operating systems, system software, application software, games, etc..
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J2 | Publishing of computer operating systems, system software, application software, games, etc. | ********* |
Auditor Details of Instinct Innovations Private Limited
Instinct Innovations Private Limited is audited by MASD & CO LLP for the financial year 2023. The auditor plays a crucial role in ensuring financial transparency and compliance with accounting standards.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| MASD & CO LLP | blur-value | blur-value | blur-value |
Board of Directors of Instinct Innovations Private Limited
Instinct Innovations Private Limited is currently managed by 2 directors, with 7 former directors having served the organization. The current Directors play a crucial role in shaping the company's strategic direction and governance.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sonali Rajesh Kothari | Director | 14 Apr 2021 | 5 Years 2 Months | Current |
| Apoorva Jain | Director | 31 Mar 2023 | 3 Years 3 Months | Current |
Financials of Instinct Innovations Private Limited FY 2024 filings available
Instinct Innovations Private Limited reported revenue of ₹13.1 Cr (up 356% YoY) for FY 2024. Profit growth despite declining revenue indicates effective cost management and margin discipline.
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Consolidated Statements
Income Statement, Balance Sheet, Cash Flow & Ratios available in the full report.
Shareholding Pattern of Instinct Innovations Private Limited
As of FY 2023, Instinct Innovations Private Limited's shareholding pattern shows 100.00% by promoters. The promoters hold a majority stake, indicating strong promoter control.
| Year | 2025 |
|---|---|
| Promoters | 33.19% |
| DII | 23.22% |
| FII | 18.28% |
| Public | 22.89% |
| Others | 2.42% |
Charges & Borrowings Instinct Innovations Private Limited
Instinct Innovations Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Employees and EPFO Compliance at Instinct Innovations Private Limited
Instinct Innovations Private Limited has a workforce of 49 employees as of Apr 08, 2024.
Employee Count & EPFO Data of Instinct Innovations Private Limited
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GST Compliance of Instinct Innovations Private Limited
GSTIN & GST Filing Data of Instinct Innovations Private Limited
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Credit Ratings, Litigation & Regulatory Alerts for Instinct Innovations Private Limited
Credit Ratings, Legal Cases & Regulatory Alerts of Instinct Innovations Private Limited
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MSME Payment Delays by Instinct Innovations Private Limited
MSME Payment Delays by Instinct Innovations Private Limited
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Subsidiaries & Group Companies of Instinct Innovations Private Limited
Subsidiaries & Group Companies of Instinct Innovations Private Limited
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MCA Filings & Documents of Instinct Innovations Private Limited
MCA Filings & Documents of Instinct Innovations Private Limited
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Recent Activity on Instinct Innovations Private Limited
Frequently Asked Questions about Instinct Innovations Private Limited
Instinct Innovations Private Limited is an active private limited company in the printing and publishing sector based in Goregaon East, Maharashtra, India. It was incorporated on 09 November 2015 (11+ years old) and is registered under CIN U72300MH2015PTC270042. The company has 49 employees.
Instinct Innovations Private Limited reported revenue of ₹13.1 Cr for FY 2024 (up 356.00% YoY).
The current directors of Instinct Innovations Private Limited are:
The primary industry of Instinct Innovations Private Limited is printing and publishing. The company specifically operates in games. The company is currently active in this sector.
Yes, Instinct Innovations Private Limited is recognised as a startup by the Department for Promotion of Industry and Internal Trade (DPIIT).
Instinct Innovations Private Limited can be reached at the registered office: 701 702 D Wing Lotus Corporate Park, Graham Firth Steel Compound Goregoan East Mumbai, Goregaon East, Maharashtra, India – 400063, or through the website redbook.co.in.