About Instinct Innovations Private Limited
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Instinct Innovations Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Aycon Graph Connect Private Limited and recognised as a startup by DPIIT. It operates in the games segment of the printing and publishing sector. It was incorporated on 09 November 2015 and has been in existence for over 11 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U72300MH2015PTC270042. Its GSTIN is 27AADCI9726P1ZT (Maharashtra).
The company has an authorised share capital of ₹28 Lakh and a paid-up capital of ₹4.95 Lakh. It is led by directors Sonali Rajesh Kothari and Apoorva Jain.
Its last annual general meeting (AGM) was held on 30 September 2024, and its latest financial statements are for the year ended 31 March 2024. The registered office is at 701 702 D Wing Lotus Corporate Park, Graham Firth Steel Compound Goregoan East Mumbai, Maharashtra, India – 400063.
As per the financials filed for FY 2024, the company reported a revenue of ₹13.1 Cr, reflecting significant growth compared to the previous year. For the same year it recorded a net profit of ₹2.98 Cr (net margin 22.8%) and EBITDA of ₹3.04 Cr (EBITDA margin 23.2%). Revenue has grown at a compounded annual rate (CAGR) of 378% over three years and 100% over five years.
The company has about 49 employees on its provident fund (EPFO) records.
The company is associated with 2 brands: Redbook and Instinct Innovations. The company has 5 deals on record (3 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹4.93 Cr; the latest was in June 2019. Its 10 peer companies in the same principal business activity (Publishing of computer operating systems, system software, application software, games, etc.) are compared by revenue, 5 larger and 5 smaller; the largest is Ram Caddsys Private Limited with revenue of ₹13.16 Cr.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website redbook.co.in.
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- Registered Address701 702 D Wing Lotus Corporate Park, Graham Firth Steel Compound Goregoan East Mumbai, Maharashtra, India – 400063
- IndustryPrinting & Publishing, Games, System Software, Application Software, Publishing, Software
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
- One PDF report, delivered after checkout
Business Activity of Instinct Innovations Private Limited
The main business activity of Instinct Innovations is information and communication. In detail, this covers publishing of computer operating systems, system software, application software, games, etc..
| Main Activity Group Code | Description of Main Activity | Business Activity Code | Description of Business Activity | Turnover Percentage |
|---|---|---|---|---|
| J | Information and communication | J2 | Publishing of computer operating systems, system software, application software, games, etc. | Locked |
Business activity turnover details
Turnover share and past changes in activity are in the company report.
- Turnover contribution
- Historical classifications
- Filing-level activity changes
Verified entity values are shown only after access is granted.
Financials of Instinct Innovations Private Limited FY 2024 filings available
Instinct Innovations Private Limited reported revenue of ₹13.1 Cr (up 356% YoY) for FY 2024.
Compounded Annual Growth Rate (CAGR) of Instinct Innovations Private Limited
Revenue has grown at a compounded annual rate (CAGR) of 100% over five years, including 356% growth in the latest year. EBITDA rose 129% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary of Instinct Innovations Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | •••• | •••• | •••• | •••• | •••• |
| Other Income | •••• | •••• | •••• | •••• | •••• |
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| Cost of Materials Consumed | •••• | •••• | •••• | •••• | •••• |
| Employee Benefit Expense | •••• | •••• | •••• | •••• | •••• |
| Finance Costs | •••• | •••• | •••• | •••• | •••• |
| Depreciation and Amortisation | •••• | •••• | •••• | •••• | •••• |
| Other Expenses | •••• | •••• | •••• | •••• | •••• |
| Total Expenses | •••• | •••• | •••• | •••• | •••• |
| EBITDA | ₹3.04 Cr | •••• | •••• | •••• | •••• |
| Profit Before Tax | •••• | •••• | •••• | •••• | •••• |
| Tax Expense | •••• | •••• | •••• | •••• | •••• |
| Net Profit (PAT) | ₹2.98 Cr | •••• | •••• | •••• | •••• |
| Balance Sheet | |||||
| Share Capital | •••• | •••• | •••• | •••• | •••• |
| Reserves and Surplus | •••• | •••• | •••• | •••• | •••• |
| Net Worth (Total Equity) | •••• | •••• | •••• | •••• | •••• |
| Long-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Short-term Borrowings | •••• | •••• | •••• | •••• | •••• |
| Trade Payables | •••• | •••• | •••• | •••• | •••• |
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| Cash and Bank Balance | •••• | •••• | •••• | •••• | •••• |
| Total Assets | •••• | •••• | •••• | •••• | •••• |
Financial Ratios of Instinct Innovations Private Limited
| Metrics | FY 2023-24 | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 23.2% | •••• | •••• | •••• | •••• |
| Net Profit Margin | 22.8% | •••• | •••• | •••• | •••• |
| Return on Equity (ROE) | •••• | •••• | •••• | •••• | •••• |
| Return on Capital Employed (ROCE) | •••• | •••• | •••• | •••• | •••• |
| Return on Assets (ROA) | •••• | •••• | •••• | •••• | •••• |
| Liquidity and Debt | |||||
| Current Ratio | •••• | •••• | •••• | •••• | •••• |
| Quick Ratio | •••• | •••• | •••• | •••• | •••• |
| Debt-to-Equity Ratio | •••• | •••• | •••• | •••• | •••• |
| Interest Coverage Ratio | •••• | •••• | •••• | •••• | •••• |
| Efficiency and Growth | |||||
| Asset Turnover | •••• | •••• | •••• | •••• | •••• |
| Receivable Days | •••• | •••• | •••• | •••• | •••• |
| Payable Days | •••• | •••• | •••• | •••• | •••• |
| Inventory Days | •••• | •••• | •••• | •••• | •••• |
| Revenue Growth | •••• | •••• | •••• | •••• | •••• |
| Net Profit Growth | •••• | •••• | •••• | •••• | •••• |
Paid data: the figures shown as dots are available after purchase of the company report. Figures as filed with the MCA in Form AOC-4. The full year-wise statements and ratios of Instinct Innovations are in the company report.
Financial statements from FY 2016
Earlier years and trend charts are in the company report.
- Income statements
- Balance sheets
- Cash-flow statements
- Ratios and benchmarks
Verified entity values are shown only after access is granted.
Peer Comparison of Instinct Innovations Private Limited
Instinct Innovations Private Limited is compared with the companies closest to it by revenue in the same principal business activity (Publishing of computer operating systems, system software, application software, games, etc.). Net profit, margin and employee counts of each company are in the company report.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Ram Caddsys Private Limited | ₹13.16 Cr (FY 2025) | •••• | •••• | 107.0% | •••• | Chennai, Tamil Nadu, India |
| MSR IT Solution Pvt Ltd | ₹13.14 Cr (FY 2025) | •••• | •••• | 6.0% | •••• | North 24 Parganas, West Bengal, India |
| Living Thoughts Private Limited | ₹13.11 Cr (FY 2024) | •••• | •••• | 473.0% | •••• | Bangalore, Karnataka, India |
| Iwork Technologies Private Limited | ₹13.11 Cr (FY 2025) | •••• | •••• | 7.0% | •••• | Pune, Maharashtra, India |
| Stxyz Solutions Private Limited | ₹13.1 Cr (FY 2025) | •••• | •••• | -14.0% | •••• | Ahmedabad, Gujarat, India |
| Instinct Innovations Private Limited this company | ₹13.1 Cr (FY 2024) | •••• | •••• | 356.0% | •••• | Mumbai, Maharashtra, India |
| Nirihums Tech Private Limited | ₹13.09 Cr (FY 2025) | •••• | •••• | -5.0% | •••• | Lucknow, Uttar Pradesh, India |
| Thotnr Consulting Private Limited | ₹13.06 Cr (FY 2025) | •••• | •••• | 2.0% | •••• | Delhi, India |
| Psyncopate Technologies Private Limited | ₹13.06 Cr (FY 2025) | •••• | •••• | 95.0% | •••• | Chennai, Tamil Nadu, India |
| Novoinvent Software Private Limited | ₹13.06 Cr (FY 2025) | •••• | •••• | 9.0% | •••• | Chandigarh, India |
| Inet Frame Technologies Private Limited | ₹13.05 Cr (FY 2025) | •••• | •••• | 8.0% | •••• | Bangalore, Karnataka, India |
Peers are the five companies nearest above and the five nearest below Instinct Innovations by revenue in the same principal business activity (Publishing of computer operating systems, system software, application software, games, etc.), from the latest filed financials of each company. Net profit, margin and employee counts of each peer are in the company report.
Auditor Details of Instinct Innovations Private Limited
Instinct Innovations Private Limited is audited by MASD & CO LLP for the financial year 2023.
| Name | Status | Appointment Date | Cessation Date |
|---|---|---|---|
| MASD & CO LLP | Locked | Locked | Locked |
Complete auditor history
Appointment and cessation dates and past auditor changes are in the company report.
- Appointment status
- Appointment dates
- Cessation dates
- Auditor changes
Verified entity values are shown only after access is granted.
Board of Directors of Instinct Innovations Private Limited
Instinct Innovations has 2 current directors and 7 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Sonali Rajesh Kothari | Director | 14 Apr 2021 | 5 Years 5 Months | Current |
| Apoorva Jain | Director | 31 Mar 2023 | 3 Years 6 Months | Current |
Ownership and Shareholding of Instinct Innovations Private Limited
Shareholding and ownership data
Promoter, institutional, public and beneficial ownership figures are in the company report.
- Ownership categories
- Historical changes
- Group structure
- FII and DII holdings
Verified entity values are shown only after access is granted.
Charges & Borrowings of Instinct Innovations Private Limited
Instinct Innovations Private Limited does not have any charges (loans) registered with the Registrar of Companies.
Deals & Funding of Instinct Innovations Private Limited
Instinct Innovations Private Limited has 5 deals on record (3 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹4.93 Cr; the latest was in June 2019.
Deals on record (4 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Jun 2019 | Funding round | ₹6.4 Lakh | Investors: 2 individuals |
| May 2019 | Funding round | ₹43.8 Lakh | Investors: Malpani Ventures, an individual |
| Mar 2017 | Rights issue | ₹10,000 | Investors: an individual |
| Dec 2016 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: 2 individuals |
Full deal history
All 5 deals with amounts, valuations, instruments and every party are in the company report.
- Every funding round and share transfer
- Amounts and valuations
- Investors, buyers and sellers
- Instruments and deal dates
Verified entity values are shown only after access is granted.
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Associated Brands with Instinct Innovations Private Limited
Instinct Innovations operates two associated brands: Redbook and Instinct Innovations. Each brand links to its own profile.
| Brand | Description | Website |
|---|---|---|
| GST-enabled software for pharmacy retail and distribution management is provided. | redbook.co.in | |
| SaaS solutions are offered for healthcare, advertising, and business intelligence. | instinctinnovations.com |
Employees and EPFO Compliance at Instinct Innovations Private Limited
Instinct Innovations Private Limited has a workforce of 49 employees as of Apr 08, 2024.
Employee and EPFO history
Monthly headcount, contribution history and filing status are in the company report.
- Monthly headcount
- PF contributions
- ECR filing status
- Establishment history
Verified entity values are shown only after access is granted.
News related to Instinct Innovations Private Limited
Recent Activity on Instinct Innovations Private Limited
Instinct Innovations Private Limited has 9 board changes on record since 2017: 2 appointments and 7 cessations. The latest: Apoorva Jain ceased to be Additional Director on 29 Sep 2023.
Credit Ratings, Litigation & Regulatory Alerts for Instinct Innovations Private Limited
Credit ratings, litigation, and regulatory alerts
Credit ratings, court records and regulatory alerts are in the company report.
- Rating history
- Court and tribunal cases
- Regulatory alerts
- Director-linked violations
Verified entity values are shown only after access is granted.
MSME Payment Delays by Instinct Innovations Private Limited
MSME payment history
Amounts due to small suppliers, the reasons given and MSME-1 filings are in the company report.
- Outstanding amounts
- Delay periods and reasons
- MSME-1 filing history
- Vendor payment signals
Verified entity values are shown only after access is granted.
Subsidiaries & Group Companies of Instinct Innovations Private Limited
Corporate group structure
Parent, subsidiary, associate and joint venture records with holdings are in the company report.
- Parent company
- Subsidiaries and ownership
- Associates and joint ventures
- Entity investments
Verified entity values are shown only after access is granted.
GST Compliance of Instinct Innovations Private Limited
Instinct Innovations has 1 GST registration: 1 active.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AADCI9726P1ZT | Maharashtra | Active | 01 Jul 2017 |
GST registrations and filing compliance
State-wise GST registrations, return filing status and HSN or SAC codes are in the company report.
- GSTIN registrations
- State-wise filing status
- HSN and SAC details
- Tax jurisdiction records
Verified entity values are shown only after access is granted.
MCA Filings & Documents of Instinct Innovations Private Limited
MCA filings and documents
Filed forms, annual returns, financial statements and charge filings with their dates are in the company report.
- Incorporation documents
- Annual returns and statements
- Charge filings
- Complete filing index
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Instinct Innovations Private Limited
Instinct Innovations is an active private limited company based in Mumbai, Maharashtra, India. The company works in games, within the printing and publishing industry. It was incorporated on 09 November 2015 (11+ years old) and is registered under CIN U72300MH2015PTC270042.
Instinct Innovations reported revenue of ₹13.1 Cr for FY 2024 (up 356% YoY).
Instinct Innovations has 2 current directors:
- Sonali Rajesh Kothari - Director
- Apoorva Jain - Director
Instinct Innovations reported a net profit of ₹2.98 Cr (net margin 22.8%) and EBITDA of ₹3.04 Cr (EBITDA margin 23.2%) for FY 2024, as per its filed financial statements.
The compounded annual growth rate (CAGR) of the revenue of Instinct Innovations is 378% over three years and 100% over five years. In the latest year (FY 2024) revenue rose 356%. CAGR is the steady yearly rate that links the first and the last year.
The GSTIN of Instinct Innovations is 27AADCI9726P1ZT, registered in Maharashtra.
The CIN (Corporate Identification Number) of Instinct Innovations is U72300MH2015PTC270042. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Instinct Innovations was incorporated on 09 November 2015, making it 11+ years old. It is registered with the Registrar of Companies, Mumbai.
Instinct Innovations has 5 deals on record (3 funding rounds, 1 rights issue, 1 secondary share transfer), with disclosed funding of ₹4.93 Cr; the latest was in June 2019.
The peers of Instinct Innovations by revenue are Ram Caddsys Private Limited, MSR IT Solution Pvt Ltd, Living Thoughts Private Limited, Iwork Technologies Private Limited, Stxyz Solutions Private Limited and 5 more, all in the same principal business activity (Publishing of computer operating systems, system software, application software, games, etc.).
Apoorva Jain ceased to be Additional Director on 29 Sep 2023. Apoorva Jain was appointed as Director on 31 Mar 2023. Deepesh Anandu Naik ceased to be Director on 05 Jan 2022. Instinct Innovations has 9 board changes on record in total.