Intent Marketing Private Limited
About Intent Marketing Private Limited
Data last updated:
Intent Marketing Private Limited is a private limited company based in New Delhi, Delhi, India. It operates in the advertising and market research segment of the business services sector. It was incorporated on 23 November 2010 and has been in existence for over 16 years.
The company is registered with the Registrar of Companies (ROC), Delhi, under CIN U51909DL2010PTC210699.
The company has an authorised share capital of ₹10 Lakh and a paid-up capital of ₹1 Lakh. It is led by directors including Niraj Kumar Labh and Harinder Kumar.
Its last annual general meeting (AGM) was held on 30 September 2020, and its latest financial statements are for the year ended 31 March 2020. The registered office is at B – II – 100 Mcie Mathura Road, New Delhi, Delhi, India – 110044.
As per the financials filed for FY 2020, the company reported a revenue of ₹17,750, a decline of 72% compared to the previous year. For the same year it recorded a net loss of ₹8,419 (net margin -47.4%) and EBITDA of -₹5,016 (EBITDA margin -28.3%). Revenue has grown at a compounded annual rate (CAGR) of 21% over three years.
The current compliance status is marked as compliant by the Registrar of Companies.
Company details
Contact details
Intent Marketing Private Limited's registered office is in New Delhi, Delhi. Its e-mail address and telephone number are in the company report.
- Email
- Telephone
- Registered AddressB – II – 100 Mcie Mathura Road, New Delhi, Delhi, India – 110044
- IndustryBusiness Services, Advertising And Market Research
To see the full contact details of Intent Marketing Private Limited, buy the company report.
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Business activity
The main business activity of Intent Marketing is professional, scientific and technical. In detail, this covers advertising and market research.
| Main activity group code | Main activity | Business activity code | Business activity | Share of turnover |
|---|---|---|---|---|
| M | Professional, Scientific and Technical | M6 | Advertising and market research |
To see the full business activity and turnover split of Intent Marketing Private Limited, buy the company report.
Financials of Intent Marketing Private Limited
FY 2020 filings availableIntent Marketing Private Limited reported revenue of ₹17,750 (down 72% YoY) for FY 2020.
Compounded Annual Growth Rate (CAGR)
Revenue fell 72% in the latest year, but over three years it has grown at a compounded annual rate (CAGR) of 21%. EBITDA fell 952% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
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| EBITDA | -₹5,016 | ||||
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| Net Profit (PAT) | -₹8,419 | ||||
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Financial Ratios
| Metrics | FY 2019-20 | FY 2018-19 | FY 2017-18 | FY 2016-17 | FY 2015-16 |
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| EBITDA Margin | -28.3% | ||||
| Net Profit Margin | -47.4% | ||||
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To see the full financial statements and ratios of Intent Marketing Private Limited, buy the company report.
Board of directors of Intent Marketing Private Limited
Intent Marketing has 4 current directors and 6 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Niraj Kumar Labh | Director | 15 Sep 2018 | 8 Years 1 Months | Current |
| Harinder Kumar Also directs: Prjapati Electrical and Electronics Private Limited | Director | 15 Sep 2018 | 8 Years 1 Months | Current |
| Raj Kumar Gupta Also directs: Prjapati Electrical and Electronics Private Limited | Director | 23 Nov 2010 | 15 Years 11 Months | Current |
| Pragat Singh Also directs: Prjapati Electrical and Electronics Private Limited | Director | 23 Nov 2010 | 15 Years 11 Months | Current |
Peer comparison
Intent Marketing Private Limited is compared with the 6 companies closest to it by revenue in the same principal business activity (advertising and market research), from the latest filed financials of each company.
| Company | Revenue | Net profit | Margin | Growth (1 yr) | Employees | Location |
|---|---|---|---|---|---|---|
| Avn Media Entertainment Private Limited | ₹18,740 (FY 2024) | -13.0% | New Delhi, Delhi, India | |||
| Rollingkart (OPC) Private Limited | ₹18,736 (FY 2019) | Lucknow, Uttar Pradesh, India | ||||
| Sorash 4Films Production Private Limited | ₹18,100 (FY 2022) | 19.0% | New Delhi, Delhi, India | |||
| Thiru Kochi Malabar Marketing Services Private Limited | ₹17,900 (FY 2022) | -10.0% | Kozhikode, Kerala, India | |||
| Chaodesi Media Private Limited | ₹17,845 (FY 2021) | 15.0% | Manikonda, Telangana, India | |||
| Intent Marketing Private Limitedthis company | ₹17,750 (FY 2020) | -₹8,419 | -47.4% | -72.0% | New Delhi, Delhi, India | |
| Medpro Marketing Private Limited | ₹17,522 (FY 2023) | 8.0% | Chennai, Tamil Nadu, India |
To see the full peer comparison of Intent Marketing Private Limited, buy the company report.
Auditor
Intent Marketing Private Limited is audited by U.K. GOENKA & CO. for the financial year 2017.
| Auditor firm | Financial year | Firm registration number |
|---|---|---|
| U.K. GOENKA & CO. | FY 2017 | 010549N |
Shareholding
The shareholding of Intent Marketing Private Limited is on record for FY 2017, split between promoters, domestic institutions, foreign institutions, public shareholders and others.
| Shareholder category | FY 2017 |
|---|---|
| Promoters | |
| Domestic institutional investors (DII) | |
| Foreign institutional investors (FII) | |
| Public | |
| Others |
To see the full shareholding pattern of Intent Marketing Private Limited, buy the company report.
Legal cases
No court or tribunal cases involving Intent Marketing Private Limited are on our record; a case search with case numbers, parties and status is in the company report Buy the company report.
MSME payment delays
No delayed payments to MSME suppliers are on our record for Intent Marketing Private Limited; the supplier-wise MSME Form 1 check is in the company report Buy the company report.
GST
No GST registration is on our record for Intent Marketing Private Limited; the GSTIN and return-filing check is in the company report Buy the company report.
Recent activity
Intent Marketing Private Limited has 10 board changes on record since 2010: 4 appointments and 6 cessations. The latest: Harinder Kumar ceased to be Additional Director on 29 Sep 2018.
1 earlier event is in the company report.
Frequently asked questions
Intent Marketing is an active private limited company based in New Delhi, Delhi, India. The company works in advertising and market research, within the business services industry. It was incorporated on 23 November 2010 (16+ years old) and is registered under CIN U51909DL2010PTC210699.
Intent Marketing has 4 current directors:
- Niraj Kumar Labh - Director
- Harinder Kumar - Director
- Raj Kumar Gupta - Director
- Pragat Singh - Director
The latest financial statements of Intent Marketing on record with the MCA are for the year ended 31 March 2020. Its last annual general meeting was held on 30 September 2020. Year-wise statements from 2015 are in the company report.
The CIN (Corporate Identification Number) of Intent Marketing is U51909DL2010PTC210699. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Intent Marketing was incorporated on 23 November 2010, making it 16+ years old. It is registered with the Registrar of Companies, Delhi.
The peers of Intent Marketing by revenue are Avn Media Entertainment Private Limited, Rollingkart (OPC) Private Limited, Sorash 4Films Production Private Limited, Thiru Kochi Malabar Marketing Services Private Limited, Chaodesi Media Private Limited and 1 more, all in the same principal business activity (advertising and market research).
Harinder Kumar ceased to be Additional Director on 29 Sep 2018. Niraj Kumar Labh ceased to be Additional Director on 29 Sep 2018. Hemant Kumar ceased to be Additional Director on 17 Sep 2018. Intent Marketing has 10 board changes on record in total.
The registered office of Intent Marketing is at B – II – 100 Mcie Mathura Road, New Delhi, Delhi, India – 110044.
Intent Marketing operates in the business services industry, in the advertising and market research segment.
The compliance status of Intent Marketing is compliant as of 28 September 2026. The company is actively filing with the Registrar of Companies.
Intent Marketing can be reached at its registered office: B – II – 100 Mcie Mathura Road, New Delhi, Delhi, India – 110044.