About Interactive Television Private Limited
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Interactive Television Private Limited is a private limited company based in Mumbai, Maharashtra, India, a subsidiary of Group M India Holding B.V. It operates in the advertising and media services segment of the media and publishing sector. It was incorporated on 25 March 1996 and has been in existence for over 30 years.
The company is registered with the Registrar of Companies (ROC), Mumbai, under CIN U92112MH1996PTC435177. Its GSTIN is 27AAACI1928C1ZZ (Maharashtra). The company holds 8 GST registrations, of which 6 are active.
The company has an authorised share capital of ₹3 Cr and a paid-up capital of ₹2.45 Cr. It is led by directors including Ajay Mehta (Managing Director) and Shantanu Mittar.
Its last annual general meeting (AGM) was held on 30 June 2025, and its latest financial statements are for the year ended 31 December 2024. The registered office is at Mumbai, Maharashtra.
As per the financials filed for FY 2023, the company reported a revenue of ₹110.23 Cr, a growth of 60% compared to the previous year. For the same year it recorded a net profit of ₹15.25 Cr (net margin 13.8%) and EBITDA of ₹19.15 Cr (EBITDA margin 17.4%). Revenue has declined at a compounded annual rate (CAGR) of 56% over three years and 4% over five years.
The company has about 23 employees on its provident fund (EPFO) records.
As per MCA filings, the company has satisfied charges of ₹38.25 Lakh on record. Court records list 5 cases involving the company, including 2 filed by the company and 3 filed against it; 1 case is pending. The company has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹5.03 Cr; the latest was in April 2014. The company has 6 MSME Form 1 returns on record between 2019 and 2024, listing 85 overdue payments to 9 micro and small suppliers.
The current compliance status is marked as compliant by the Registrar of Companies. For more details, the company can be reached via its website interactive.co.in.
Company details
CIN history
Interactive Television has 2 previous CINs, indicating changes in the company's corporate structure or registration details. The current CIN is U92112MH1996PTC435177, which is the unique identifier assigned by the Registrar of Companies.
| CIN | Status |
|---|---|
| U92112MH1996PTC435177 | Current |
| U92112HR1996PTC066329 | Previous |
| U92112DL1996PTC077482 | Previous |
Contact details
Interactive Television Private Limited's registered office is in Mumbai, Maharashtra.
- Registered Address7th Floor A Wing The Orb – Sahar Village, Marol Andheri (East), Mumbai, Maharashtra, India – 400099
- IndustryMedia and Publishing, Advertising Agencies & Media Services
- Company details, directors and signatories
- Historical financials and ratios
- Shareholding pattern and group structure
- Charges with holder and property details
- Legal cases, compliance and MCA filings
Financials of Interactive Television Private Limited
FY 2024 filings availableInteractive Television Private Limited reported revenue of ₹110.23 Cr (up 60% YoY) for FY 2023.
Compounded Annual Growth Rate (CAGR)
Revenue rose 60% in the latest year, though over five years it has declined at a compounded annual rate (CAGR) of 4%. EBITDA rose 29% in the latest year. Three- and five-year figures are compounded annual growth rates (CAGR): the steady yearly rate that links the first and the last year. All are worked out from the filed statements.
Financial Statement Summary
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profit and Loss Statement | |||||
| Revenue from Operations | |||||
| Other Income | |||||
| Total Revenue | ₹110.23 Cr | ||||
| Cost of Materials Consumed | |||||
| Employee Benefit Expense | |||||
| Finance Costs | |||||
| Depreciation and Amortisation | |||||
| Other Expenses | |||||
| Total Expenses | |||||
| EBITDA | ₹19.15 Cr | ||||
| Profit Before Tax | |||||
| Tax Expense | |||||
| Net Profit (PAT) | ₹15.25 Cr | ||||
| Balance Sheet | |||||
| Share Capital | |||||
| Reserves and Surplus | |||||
| Net Worth (Total Equity) | |||||
| Long-term Borrowings | |||||
| Short-term Borrowings | |||||
| Trade Payables | |||||
| Total Liabilities | |||||
| Fixed Assets | |||||
| Investments | |||||
| Inventories | |||||
| Trade Receivables | |||||
| Cash and Bank Balance | |||||
| Total Assets | |||||
Financial Ratios
| Metrics | FY 2022-23 | FY 2021-22 | FY 2020-21 | FY 2019-20 | FY 2018-19 |
|---|---|---|---|---|---|
| Profitability | |||||
| EBITDA Margin | 17.4% | ||||
| Net Profit Margin | 13.8% | ||||
| Return on Equity (ROE) | |||||
| Return on Capital Employed (ROCE) | |||||
| Return on Assets (ROA) | |||||
| Liquidity and Debt | |||||
| Current Ratio | |||||
| Quick Ratio | |||||
| Debt-to-Equity Ratio | |||||
| Interest Coverage Ratio | |||||
| Efficiency and Growth | |||||
| Asset Turnover | |||||
| Receivable Days | |||||
| Payable Days | |||||
| Inventory Days | |||||
| Revenue Growth | |||||
| Net Profit Growth | |||||
To see the full financial statements and ratios of Interactive Television Private Limited, buy the company report.
Board of directors of Interactive Television Private Limited
Interactive Television has 5 current directors and 18 former directors. Current directors are listed first, with their designation and appointment date.
| Name | Designation | Appointment Date | Tenure | Status |
|---|---|---|---|---|
| Shantanu Mittar | Director | 15 Jan 2011 | 15 Years 9 Months | Current |
| Ali Reza Broker | Director | 28 Sep 2016 | 10 Years 1 Months | Current |
| Prasanth Madhusadanan Kumar | Director | 13 Jun 2019 | 7 Years 4 Months | Current |
| Ajay Mehta Also directs: Kinetic Advertising India Private Limited | Managing Director | 25 Mar 1996 | 30 Years 7 Months | Current |
| Vishandas Hundraj Hardasani | Director | 08 Sep 2017 | 9 Years 2 Months | Current |
Charges & borrowings
| Date | Charge ID | Lender | Amount | Status | Modified or satisfied on |
|---|---|---|---|---|---|
| 21 Aug 2003 | 90049989 | Lord Krishna Bank Ltd | ₹38.25 Lakh | Satisfied |
To see the full charge records of Interactive Television Private Limited, buy the company report.
Total charge records: 1 View all charges
Deals & funding
Interactive Television Private Limited has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹5.03 Cr; the latest was in April 2014.
Deals on record (5 of 5)
| When | Deal | Amount | Parties |
|---|---|---|---|
| Apr 2014 | Secondary share transfer | Undisclosed | Buyer: Group M India Holding Bv, Group M Employee Welfare Trust Seller: an individual |
| Sep 2009 | Secondary share transfer | Undisclosed | Buyer: Group M India Holding Bv Seller: an individual |
| Nov 2007 | Funding round | ₹5.03 Cr | Investors: Group M India Holding Bv |
| Nov 2007 | Secondary share transfer | Undisclosed | Buyer: Group M India Holding Bv Seller: 2 individuals |
| Mar 2007 | Secondary share transfer | Undisclosed | Buyer: an individual Seller: 2 individuals |
Deal records are compiled from filings and public sources; amounts are shown only where the source reported them.
Legal cases
Interactive Television Private Limited has 5 court cases on record: 2 filed by Interactive Television, 3 filed against it. 1 case is pending and 4 are disposed.
Cases by court
| Court | Cases | Against the company | Pending |
|---|---|---|---|
| High courts | 4 | 2 | 1 |
| District courts | 1 | 1 | 0 |
Cases on record (5 of 5)
| Court | Type of case | Party | Status |
|---|---|---|---|
| High Court, TAMIL NADU | Interim or miscellaneous application | Filed by the company against Kaleesuwari Refinery Private Limited and 1 other | Pending |
| High Court, TAMIL NADU | Court case (OSA(CAD)) | Filed by the company against Kaleesuwari Refinery Private Limited and 1 other | Disposed |
| High Court, TAMIL NADU | Appeal | Filed against the company by Ruchi Soya Industries Ltd | Disposed |
| High Court, TAMIL NADU | Appeal | Filed against the company by M/S.Kaleesuwari Refinery Pvt | Disposed |
| District court, Hyderabad CCC, Telangana | Petition | Filed against the company by an individual | Disposed |
To see the full case history of Interactive Television Private Limited, buy the company report.
Case records are compiled from court listings and may lag the court's own records. A case filed against a company is not a finding against it.
MSME payment delays
Interactive Television Private Limited has 6 MSME Form 1 returns on record between 2019 and 2024, listing 85 overdue payments to 9 micro and small suppliers. Companies must report dues to micro and small suppliers that stay unpaid for more than 45 days in a half-yearly MSME Form 1 return.
Suppliers with reported dues (5 of 9)
| Supplier | Amount due | Due since | Reported on |
|---|---|---|---|
| TSR Films Private Limited | |||
| an individual supplier | |||
| K Sera Sera Cinema Facility Management Private Limited | |||
| Khushi Advertising Ideas Private Limited | |||
| an individual supplier |
To see the full MSME payment records of Interactive Television Private Limited, buy the company report.
Individuals and sole proprietors among the suppliers are not named.
GST
Interactive Television has 8 GST registrations: 6 active and 2 cancelled or inactive. The first 4 active GSTINs are listed below.
| GSTIN | State | Status | Registered on |
|---|---|---|---|
| 27AAACI1928C1ZZ | Maharashtra | Active | 01 Jul 2017 |
| 06AAACI1928C1Z3 | Haryana | Active | 01 Jul 2017 |
| 19AAACI1928C1ZW | West Bengal | Active | 01 Jul 2017 |
| 29AAACI1928C1ZV | Karnataka | Active | 01 Jul 2017 |
To see the full GST registrations and return filing status of Interactive Television Private Limited, buy the company report.
Recent activity
Interactive Television Private Limited has 22 board changes on record since 1996: 5 appointments and 17 cessations. The latest: Prasanth Madhusadanan Kumar ceased to be Additional Director on 28 Jun 2019.
16 earlier events are in the company report.
Frequently asked questions
Interactive Television is an active private limited company based in Mumbai, Maharashtra, India. The company works in advertising agencies and media services, within the media and publishing industry. It was incorporated on 25 March 1996 (30+ years old) and is registered under CIN U92112MH1996PTC435177.
Interactive Television has 5 current directors:
- Ajay Mehta - Managing Director
- Shantanu Mittar - Director
- Ali Reza Broker - Director
- Prasanth Madhusadanan Kumar - Director
- Vishandas Hundraj Hardasani - Director
The latest financial statements of Interactive Television on record with the MCA are for the year ended 31 December 2024. Its last annual general meeting was held on 30 June 2025. Year-wise statements from 2015 are in the company report.
The GSTIN of Interactive Television is 27AAACI1928C1ZZ, registered in Maharashtra. The company has 8 GST registrations in all, of which 6 are active and 2 are cancelled or inactive. Other active GSTINs include 06AAACI1928C1Z3 (Haryana), 19AAACI1928C1ZW (West Bengal), 29AAACI1928C1ZV (Karnataka).
The CIN (Corporate Identification Number) of Interactive Television is U92112MH1996PTC435177. It is issued by the Ministry of Corporate Affairs under the Companies Act, 2013, and uniquely identifies the company in India.
Interactive Television has 5 court cases on record: 2 filed by the company and 3 filed against it. 1 is pending. Most are in the high courts.
Interactive Television was incorporated on 25 March 1996, making it 30+ years old. It is registered with the Registrar of Companies, Mumbai.
Interactive Television has 5 deals on record (4 secondary share transfers, 1 funding round), with disclosed funding of ₹5.03 Cr; the latest was in April 2014.
Prasanth Madhusadanan Kumar ceased to be Additional Director on 28 Jun 2019. Prasanth Madhusadanan Kumar was appointed as Director on 13 Jun 2019. Sameer Singh ceased to be Additional Director on 13 Jun 2019. Interactive Television has 22 board changes on record in total.
Interactive Television has 6 MSME Form 1 returns on record between 2019 and 2024, listing 85 overdue payments to 9 micro and small suppliers. The latest return was filed on 25 Apr 2024.
Interactive Television can be reached through the website interactive.co.in. Its registered office is in Mumbai, Maharashtra, India.
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